Display Ads: Why Web Banners Are A Great Marketing Tool

Apr 5, 2023

<a href="https://www.ewrdigital.com/author/geoffcampbell" target="_self">Geoff Campbell</a>

Geoff Campbell

Geoff Campbell is a PPC and Paid Media Manager for eCommerce, Industrial, and Enterprise brands.
Website layouts with ad breakdown

Digital marketing is the main avenue for promotion these days. The internet provides a wealth of opportunities for people to explore and make the most of. It has essentially put traditional marketing to rest and has emerged as the place where businesses and individuals, with all kinds of worth and wealth, can successfully let their ideas reach many people and be heard by them.

Traditional marketing and digital marketing each have their own strengths and weaknesses, and the effectiveness of either depends on various factors such as target audience, budget, and the nature of the product or service being marketed.

Traditional marketing, which includes methods like print ads, TV commercials, radio spots, billboards, and direct mail, has been around for decades and can be effective in reaching a broad audience. It’s often tangible and can create a memorable impression through physical mediums. However, it tends to be more expensive and less targeted compared to digital marketing. Additionally, it can be harder to track and measure the ROI accurately.

Digital marketing, on the other hand, leverages online channels such as social media, search engines, email, and websites to reach and engage with the target audience. It offers a wide range of targeting options, allowing marketers to tailor their message to specific demographics or interests. Digital marketing also provides extensive data and analytics, enabling marketers to track the performance of their campaigns in real-time and make adjustments accordingly. However, it requires a certain level of technical expertise and constant adaptation due to the ever-evolving digital landscape.

However, each and every digital tool that’s on offer for you to use has its own specific set of benefits for you. Read on to learn more about PPC and Display Ads and see if with are the ppc service for you.

Digital Marketing with Display Ads

Digital marketing tools can be generally divided into certain groups. There’s content marketing, which involves manipulating the content on your webpages to turn the attention of the public towards you.

Display Ads

Content marketing includes search engine optimization (SEO) and other methods of turning your website’s content into a magnet for people. Another specific branch for marketing via the internet is through paid advertisements. You must have seen multiple ads littering almost every other web page that you visit. That’s the result of ads being paid for and displayed to guide you towards a certain product via its web page. In a way it’s similar to traditional ads on television. However, instead of a screen displaying the ad, it is instead displayed through a web banner.

What Is a Web Banner?

A web banner is exactly what it sounds like. It’s a banner advertisement that you display on web pages to send out a message or reveal a product. Much like how billboards function, web banners do quite the same in the digital world.

Web banners are like digital billboards.

A web banner normally incites people to click on it, and when they do, it takes them to a linked web page. If utilized properly, they could end up getting your website, and consequently the products, services, messages, or ideas that are on display on that website.

PPC - Pay Per Click - EWR Digital

Why Is Banner Advertisement So Important?

When it comes to advertising on the internet, you are competing in a very saturated market. Web design, both responsive and otherwise, is often constructed to cater towards advertisements and a large amount of space is left in order to display ads.

The websites that do display ads get a fair share of money for doing so, while the company displaying its ads on multiple web pages often sees an increase in the number of hits their website gets.

Using SEO or content marketing can only get you so high on a search engine. After all, there are multiple links on display whenever someone does a Google search. Not to mention the effect that paid advertisements have on your ranking these days. All these factors add up and can impede you from reaching people no matter how much you may try to do so.

Don’t wait for it to come to you – catch attention with a web banner.

You need to catch the attention of your customers with other means – and that’s where web banners come in. Displaying ads all over the internet is the best solution in such a case.

Rather than have people wait to click on
the link to your website that’s displayed on a webpage, you can instead entice
them with an attractive advertisement via a web banner. What better way to
divert attention towards you than to catch it, rather than waiting for it to
reach you and relying on uncertain things to bring that about. A web banner
used to display ads gives you more confidence and more surety when it comes to
garnering the attention you crave.

How Do Web Banners Work?

Although the front end of a web banner seems to be simple and obvious, it’s the back end of it all that matters more.

On the face of it, web banners are attractive outlets to display ads all over the internet. But advertisements take money. So how exactly do web banners pay the web page or platform they are displayed on? This works via a system known as pay-per-click (PPC).

Display advertising can be a game-changer in your online marketing strategy! Think of those banner ads and pop-ups you see while browsing the web—they’re like your brand’s digital billboards, grabbing attention and boosting visibility. What’s neat about display ads is the targeting magic they offer; you can zoom in on specific audiences based on interests, demographics, and browsing habits.

Ever visited a website and then seen ads for that site follow you around the internet? That’s retargeting at work, and it’s a ninja move for re-engaging potential customers. Plus, you’ve got tons of creative freedom to play with—different formats, designs, and messages to test what clicks with your audience. Sure, there are challenges like ad blindness and ad blockers, but with savvy design and targeting, you can sidestep those hurdles. Just remember to keep things fresh and engaging to avoid banner fatigue. Overall, display advertising is a powerful tool in the digital marketer’s arsenal, offering measurable results and the potential to reach your audience right where they are online.

PPC Advertising - EWR Digital

What Is PPC?

PPC is an advertising format that depends on the success of the advertisement that’s on display that marketers can control. With PPC, the web page or the platform displaying ads via web banners get paid each time the ad is clicked.

Hence, the amount of money they receive from the ads they display on their web page depends on the success of those ads. It’s a model reliant on success rather than having an agreed upon fee to govern the ad.

Make your web banners as attractive as possible.

This format of payment makes it essential for web banners to be as attractive to people as possible. A simple and dull web banner will not get you the clicks that you desire, meaning that not only is your advertising strategy failing, but the places you are advertising on are getting no returns whatsoever.

A failed web banner means trouble for both the advertiser and the place that’s acting as host to their ads and displaying them. The success of displayed ads is crucial for both parties.

Of course, not all web pages use this mode of payment when displaying ads via web banners. However, PPC gives a great chance to both advertisers low on budget and the web pages that are craving ad money to work in conjunction. The success is not limited to just one party in PPC, with both parties benefiting equally from the success of the web banner’s that’s been displayed.

Top Display Advertising Platforms

First up, you’ve got Google Ads, the superhero of display advertising, with its vast Display Network covering millions of websites. Then there’s Facebook Ads, the social media maestro, reaching billions of users with its precise targeting based on what they like, share, and do. Oh, and don’t forget Instagram, the visual wonderland, where your ads can blend seamlessly into users’ feeds, showcasing your brand in style.

For the suit-and-tie crowd, LinkedIn Ads is the go-to, helping you connect with professionals based on their job titles, industries, and more. And over in the Twitterverse, Twitter Ads lets you join the conversation in real-time, with Promoted Tweets and Trends that catch eyes and spark engagement.

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If you’re more of a Bing person, Microsoft Advertising has your back, reaching users on Bing, Yahoo, and MSN search engines. And of course, there’s Amazon Advertising, perfect for sellers looking to boost sales and visibility on the world’s largest online marketplace.

Last but not least, Pinterest Ads are your ticket to the land of inspiration, where users actively search for ideas and products to try. With Promoted Pins and Videos, you can showcase your brand in a visually stunning way that captures attention and drives action.

So, whether you’re aiming to reach professionals, shoppers, or inspiration seekers, these platforms offer the tools and reach to make your display advertising dreams a reality!

Get Started with Digital Marketing from EWR Digital

If you’re looking to have a web banner developed for your website and implemented with PPC or any other method you may desire, EWR Digital is the firm you need to contact. We are a Houston-based marketing firm that houses some of the most experienced and well-trained PPC experts and professionals in the marketing business.

With many years under our belt and many projects that we have successfully finished, we provide you with the right environment for your web banner to be created and be successful. If you want the best people in the business on the job, you need to contact EWR Digital by setting up a free consult.

PPC Optimization Process - A visual representation of the steps involved in optimizing PPC campaigns.