Geofencing (and Geoframing)
If you’re familiar with internet marketing, you’ve probably heard these terms being thrown around: geofencing and geoframing. Whether you know what they mean or don’t know anything about them, we’re here to help. Read on below to find out what these words mean, why they’re important, and what the difference is.
The Big Picture
Extremely advanced mobile advertising based on physical location.
Both geofencing and geoframing are extremely advanced advertising strategies that target people based on physical location. These strategies operate on targeting specific WHOs, WHEREs, and WHENs.
- The Who= Unique device IDs tied to potential customers
- The When= A specific date/time, often tied to an event
- The Where= A specific location
It’s important to note that these words, though similar, do not mean the same thing. Let’s delve into the differences.
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So what’s the difference?
There are several differences between geofencing and geoframing. However, the most major difference between them is time; one only operates in real time, while the other can work in both real-time and the past.
Geofencing
- Works in real time
- Uses cell towers to determine location
- Requires opt-ins
- Requires people to have location services turned on
- Only sends ads to the people who went to that specific location at that specific time
With geofencing, you can basically draw a “fence” around a specific location. Typical locations for geofencing include business conferences, large events, etc.
You can then show your ad to people within that “fence.”
Here’s an example: Say you own a home remodeling company and you want to target an upcoming Home & Garden Convention. Simply use geofencing to target the people attending this event!
Geoframing
- Works in real time
- Uses latitude/longitude to determine location
- Doesn’t require opt-ins
- Requires people to search online and receive ads
- Can target device IDs up to 6 months ago
- Utilizes re-targeting strategies through IP targeting
Unlike geofencing, geoframing doesn’t require opt-ins from users. This is because these users technically already opted in previously.
Go back in time, like The Doctor. No, really! Geoframing is like the Tardis for advertising.
With this strategy, you can still target people in a specific location at a specific time. As long as unique device IDs were captured during that event, you can target events that occurred up to 6 months in the past! Geoframing gives you a lot of flexibility here with time.
The coolest part of geoframing is this:
Once users travel back to their homes, you can determine their home IP address.
At that point, you can use IP targeting to send you display ads to target their home IP address.
Here’s an example: You sell TVs and other electronics and want to target people who made electronics purchases on Black Friday (or Cyber Monday) at a certain store.
Why Use These Strategies?
Geofencing and geoframing are a great way to target people who are more likely to be interested in your business. As any internet marketer will tell you, the best people to target are people who want what you sell. And there are people out there looking for your business. Geofencing and geoframing are an efficient way to target them.
For Expert Geoframing and Geofencing, Choose EWR Digital!
Geoframing and geofencing are just some of the areas we specialize in here at EWR Digital. Our team is highly experienced, knowledgeable, and constantly learning to stay on the forefront of industry expertise and knowledge. If you’re interested in either of these services or our array of other awesome internet marketing services like PPC and website design, please get in touch with us today to get started!
What Is Geofencing (and Geoframing)? | EWR Digital – Houston, TX