Display Ads: Floating And News Feed Ads

Jan 15, 2019

<a href="https://www.ewrdigital.com/author/matt" target="_self">Matt Bertram</a>

Matt Bertram

Matt Bertram is a award-winning marketing consultant and SEO Expert. He is the lead digital strategist at EWR Digital. Host of the Best SEO Podcast and Co-Host of the Oil and Gas sales and marketing podcast.

Looking for a variety of ways to boost your business but struggling with the huge amount of information available online? You’re not alone.

SEO might not be enough in 2019 and that’s why we’re aiming to help educate and inform businesses about the variety and power that each advertising method holds over their counterparts. Read on below to learn more about display ads, PPC services, and how to leverage them for the best ROI.

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Floating Ads

Floating ads are those web advertisements that superimpose over a user-requested page and will likely show some form of offer for the site that it may be found on.

A floating ad is usually only used on the first time that a user visits the site during a browsing session e.g. it won’t follow from page to page, only the originally visited URL.

Make sure you’re offering value.

The ads come in a variety of different types with animation or simple text/image based content to influence the audience of the content. The ads are on trend and appearing more often than ever and for good reason:

  • They get the audience’s undivided attention – For the time that the ad is open, that’s usually all that the audience will see. They can take up the entire screen and are one of the most powerful forms of internet advertisement.
  • They are more powerful than other ads from a branding point of view – they simply cannot be ignored.
  • They have a high click-through rate with an average of 3 percent.

The ads sound wonderful then – but as with everything, there’s a couple of disadvantages associated with using them. It is reported that people can become infuriated with the ads and those that pop-up and obstruct the view are some of the worst for a rage-induced bounce rate.

The sweet spot is really to offer something of value with a floating ad. Whether it’s a sale or promo code, something that aids the audience will be much better received than just asking to join an email list.

Facebook News Feed Ads

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News feed ads, or more specifically, Facebook news feed ads are those that you’ll see embedded within your favorite social media site in between posts about your less important friends children.

What you get with news feed ads is a split second to engage with your audience and to provoke a reaction. Whether it’s curiosity, entertainment, laughter or anger – your post needs to quickly convey the emotion to cause reaction.

A picture says a thousand words, but a video says a million.

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Facebook news feed ads come in a variety of different forms, from the simple image and text based advertisement to a more substantial and frankly more effective video based advertisement.

They say a picture tells a thousand words, but a video, a million. If you’re really looking to connect with your audience, Facebook video news feed ads is where to hit them.

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If you’re looking for more information or to get started on internet marketing, don’t hesitate to contact EWR Digital for comprehensive information, help and guidance for moving in and taking over the online space. Click the button below to contact us online.

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Display Ads: Floating and News Feed Ads | EWR Digital – Houston, TX