One of the key factors that drive consumers' purchase decisions is brand awareness. The first stage in the customer journey drives a consumer's curiosity about a product. While the journey is usually non-linear and occurs over a period of time, strong brand awareness...
Are you looking to invest in AdWords but are unsure of how much you should dish out? If so, we are here to give you an insight into the cost of AdWords. By using AdWords for your paid media company, you can create an investment for your business and tweak your...
Can you see into the future? Probably not, which is exactly why you need the help of a digital marketing agency. Artificial intelligence isn't science fiction anymore, as machine learning and artificial intelligence are getting pretty close. These technologies help...
Your advertising budget will help you spread the word about the services and products offered by your company. But, before you can begin advertising, you've got to ensure that your budget has the room that your company needs to make the right decisions for paid media...
Can you get to Google page #1 in 30 days? Yes, absolutely - and in this article, I will explain how I helped my customer reach page #1 with one blog post and one set of Facebook ads. Let’s get started! Here's how it worked: The strategy began by writing a post. My...
Remarketing is a great tactic to add to your law firm marketing strategy. Remarketing is a form of online advertising that enables sites to show targeted ads to users who have already visited their site. Past visitors will see your ads while they are browsing the web,...
It’s a no-brainer that mobile advertising is a big part of being a successful business these days. Mobile phone users have increased from 4.1 billion in 2015 to 5 billion in 2019. A key part of improving your leads and conversions will depend on the type of ad you...
Mobile advertising continues to have a big influence in the display ad network in 2019. This year mobile advertising represents 72% of all digital ad spending. This means if your business hasn’t followed suit yet, then it’s time to get on board. A mobile display ad is...