Mobile Advertising: Click To Download Ads

Mar 13, 2019

<a href="" target="_self">Geoff Campbell</a>

Geoff Campbell

Geoff Campbell is a PPC and Paid Media Manager for eCommerce, Industrial, and Enterprise brands.

It’s a no-brainer that mobile advertising is a big part of being a successful business these days. Mobile phone users have increased from 4.1 billion in 2015 to 5 billion in 2019.

A key part of improving your leads and conversions will depend on the type of ad you use. These ads include display ads, popup ads, push notification ads, or click-to-download ads.

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Mobile users have increased from 4.1 billion in 2015 to 5 billion in 2019.

Depending on the industry your business is in you might have a mobile app. If you’ve worked with mobile apps then you should know how important promoting your app is. There is an estimate of 1.4 million apps on the Apple App Store and Google Play. Meaning that marketers could have a difficult time getting your mobile app noticed. Starting a paid mobile app install campaign for your mobile advertising is a must. 

The perfect way to drive clicks to install your app is by utilizing click-to-download ads. Read on to learn more.

What is a click-to-download ad?

Click-to-download ads are ads that link your app’s listing to either Google Play or the Apple App Store. These ads can run on the display network, Google search, and YouTube. Click-to-download ads allow users to install your app just by clicking on the add. Your mobile advertising ad can include the app icon, description text, and your app rating.

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Which campaign is right for me?

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There are two types of campaigns that use click-to-download ads. These campaigns are the mobile app install campaign and the universal app campaign.

Mobile app install campaigns give you full control on you how to run your ad campaign. This means you control the bidding, ad copy, devices, ad schedule, and so forth. Universal app campaigns give Google the power to do the heavy lifting.

While you’re only required to fill in certain information about your ad, the mobile app install campaign for your mobile advertising lets you choose your ad copy. Depending on the network you’re targeting, you can use text, images, or video for your ad.  Whereas universal app campaigns only require you to fill in four lines of text with the ad idea you have.  From there Google will develop ads based on the text you provided.

Mobile app install campaigns give you full control over how to run your ad campaign.

What are the benefits of click-to-download ads?


Click-to-download ads are the best way to drive awareness or increase sales for your app.  Here are the reasons why businesses are adopting the use of click-to-download ads:

  • Increases mobile app downloads
  • Boosts organic growth
  • Eliminates the hassle of users searching for your ad in the app store after finding it
  • You only pay for your success (installs)
  • It’s easy to measure your return on investment (ROI)
  • Improves your ratings on the App Store

Interested in Click-to-Download Ads? Contact EWR Digital today!

According to eMarketer research, click-to-download ads are on the rise. These ads have become the key to getting in front of your target audience at the right time. Lots of different brands have already connected with their audience using these ads. Will your brand be next?

EWR Digital is a team of marketing experts that understand how mobile marketing works. We know the best strategies for mobile advertising that will improve your mobile app metrics.

For us, helping your business grow and maximizing your ROI is the No. 1 priority. Are you ready to upgrade your business’ mobile advertising and increase your online conversion rate? Then, contact us now by clicking the button below or calling us at 713-597-2656.

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Mobile Advertising: Click to Download Ads | EWR Digital – Houston, TX