Healthcare Marketing

Name: EWR Digital
Address: 13105 Northwest Fwy Suite 765, Houston, TX, 77040, USA
Telephone: +17135926724
Price range: $$$
Location: EWR Digital

When To Change Your Marketing Strategy

by Matt Bertram | Jun 17, 2023 | Automotive Marketing, B2B Marketing, Contractor Marketing, Financial Marketing, Healthcare Marketing, Internet Marketing, Law Firm Marketing, Nonprofit Marketing, Oil and Gas Marketing, Why Choose EWR Digital

Your digital marketing plan may require adjustments to keep up with changing business dynamics. From budget constraints to declining ROI, changes in operations, and shifting market demands, several factors can signal the need for a new marketing strategy. Discover cost-effective alternatives, adapt to social media algorithm changes, and maintain your brand’s identity while connecting with your target audience effectively. For expert guidance and insights into evolving marketing strategies, EWR Digital is here to help. Explore our workshops and audits or get in touch with our professionals today.

The Pros of SEO For Your Website

by Matt Bertram | Jun 17, 2023 | Automotive Marketing, B2B Marketing, Contractor Marketing, eCommerce Marketing, Financial Marketing, Franchise Marketing, Healthcare Marketing, HVAC Marketing, Internet Marketing, Law Firm Marketing, Nonprofit Marketing, Oil and Gas Marketing, Plumbing Marketing, Pool Marketing, Roofer Marketing, SEO (Search Engine Optimization), Small Business Marketing, Web Design

Why is SEO for Your Website So Important?

Search engine optimization (SEO) plays a pivotal role in the success of your website. By prioritizing SEO, you can significantly enhance brand awareness, drive higher website traffic, and ultimately boost conversions. If you want to outshine your competitors, partnering with EWR Digital can assist you in crafting a robust SEO strategy that ensures your website gets the attention it deserves.

Benefits of SEO for Small Businesses

Small businesses can reap numerous benefits from implementing SEO strategies:

Positions Your Brand as an Industry Leader:
A higher website ranking instills greater customer trust, making your brand a go-to source for industry-related questions. When customers find valuable and trustworthy information on your website, they are more likely to remember your brand when they are ready to make a purchase. EWR Digital excels in helping businesses establish their authoritative voice within their respective industries.

Improves Customer Experience:
SEO techniques not only enhance website visibility but also elevate user experience. Technical SEO optimizes website speed and ensures broken links are fixed. Content marketing focuses on providing helpful and relevant content to customers. Even without the SEO aspect, delivering high-quality and engaging content that addresses customer inquiries and enriches their knowledge greatly enhances their overall experience.

Increases Your Customer Base:
By prioritizing SEO to achieve Page 1 rankings, you can expect a significant surge in website traffic. Since most users do not venture beyond the first page of search results, ranking higher increases your visibility and chances of attracting potential customers. Local businesses can particularly benefit from SEO, as it improves rankings in local searches and drives more targeted traffic. Moreover, SEO not only increases traffic but also delivers higher-quality leads, as users searching for targeted keywords are more likely to convert into customers.

Reduces Paid Advertising Costs:
Implementing SEO strategies can reduce your reliance on paid advertising. With a focus on organic traffic, SEO helps generate website visits without incurring additional costs. Furthermore, combining an SEO strategy with pay-per-click (PPC) campaigns can significantly enhance your overall results. SEO and PPC complement each other exceptionally well.

Targets Customers at Different Levels:
SEO has the versatility to target customers at various stages of the sales funnel. Through high-quality content that incorporates a range of keywords, you can reach customers at different funnel stages. Frequently asked questions (FAQ) or Q&A pages cater to customers at the top of the funnel by providing informative brand insights. Middle-of-the-funnel customers are engaged with service or product pages that offer in-depth details about specific revenue streams. Finally, SEO content aimed at customers at the bottom of the funnel, leveraging the existing trust and relationship, can include case studies, testimonials, and information on product delivery.

How to Achieve SEO for Page 1

Once you recognize the significance of SEO for your small business, it’s vital to understand the steps required to reach Page 1. Here are some tips to help you achieve a successful SEO strategy:

Focus on Quality Content:
Creating high-quality content that is engaging, informative, and incorporates your targeted keywords is crucial for SEO success.

Establish High-Quality Backlinks:
Securing backlinks from reputable industry professionals and high-authority websites helps build trust and credibility for your own website.

Understand Your Competitors:
Gaining insights into your competitors’ SEO strategies and analyzing their approach can help you identify opportunities and stay ahead.

Make Your Website Mobile-Friendly:
Given the widespread use of smartphones, ensuring your website is mobile-friendly is essential to reach and engage with mobile users effectively.

Choose Competitive and Realistic Keywords:
Effective keyword selection is paramount. Focus on ranking for keywords that are relevant to your brand and offer realistic chances of success.

Achieving Page 1 rankings requires thorough planning, including competitive analysis, keyword research, and a well-defined strategy aligned with your goals. Contact us today at EWR Digital to learn more about how our services can help you reach Page 1 and maximize your SEO investment.

Small Business SEO Vs. Enterprise SEO: What’s the Difference?

by Matt Bertram | May 11, 2023 | SEO (Search Engine Optimization), Automotive Marketing, B2B Marketing, Contractor Marketing, eCommerce Marketing, Enterprise Success, Financial Marketing, Franchise Marketing, Healthcare Marketing, HVAC Marketing, Law Firm Marketing, Nonprofit Marketing, Oil and Gas Marketing, Plumbing Marketing, Pool Marketing, Roofer Marketing, Web Design, Why Choose EWR Digital

Search engine optimization (SEO) is essential for businesses to drive quality and relevant traffic to their websites. There are different SEO strategies for different sizes of websites, namely, enterprise or small business SEO, which share similarities but also have differences. The size of the business does not always correlate with the type of SEO but with the website’s size. Organic searches contribute to around 50% of website traffic, making SEO an indispensable tactic for effective marketing. Enterprise SEO is designed for businesses with a thousand pages or more, while small business SEO is designed for those with less than a thousand pages. Both types involve keyword optimization, technical soundness, monitoring and auditing, and branding, among others. However, enterprise SEO requires dealing with multiple locations, while small business SEO targets a particular location or audience. Enterprise SEO can optimize for both long-tail and short-tail keywords due to brand authority, while small business SEO focuses mainly on long-tail keywords. Understanding the differences between these SEO types is vital for businesses to achieve optimal results.

3 Reasons Why A Corporate Video Production Strategy Is Best For Business

by Mike Filewicz | Apr 6, 2023 | Video marketing, Automotive Marketing, B2B Marketing, Branding and Design, Contractor Marketing, eCommerce Marketing, Financial Marketing, Franchise Marketing, Healthcare Marketing, HVAC Marketing, Internet Marketing, Law Firm Marketing, Nonprofit Marketing, Oil and Gas Marketing, Plumbing Marketing, Pool Marketing, Roofer Marketing, Small Business Marketing, Texas Businesses

Corporate video production has become a popular way for individuals, organizations, and non-profits to boost their brand image and reach a wider audience. YouTube is becoming a popular channel for businesses to engage potential customers. To fully understand the power of corporate video production strategies, it’s essential to implement them for your business.

Corporate video production methods can satisfy all audiences as different people have different preferences when it comes to content consumption. Videos can reach people who prefer watching instead of reading, resulting in increased customer interaction and sales. Google recognizes the importance of videos and having a video on your site increases the chances of being discovered in a search. Additionally, videos are easy to share, which allows for more people to be aware of your business and its offerings.

If you want to start building videos for your company, EWR Digital offers help in videography, web design and development, SEO, and more. They can assist in creating a strong corporate video production strategy to help your business succeed.

Affordable Website Design: When Is It Time To Rebrand?

by Qays Zubaidi | Apr 4, 2023 | Web Design, B2B Marketing, Branding and Design, Contractor Marketing, Financial Marketing, Healthcare Marketing, Law Firm Marketing, Oil and Gas Marketing, Small Business Marketing

As a Houston-based website design and marketing company, helping businesses with affordable website design is a daily task. However, rebranding can be a daunting decision for established companies. A powerful brand builds an emotional connection with customers, and the idea of starting from scratch can be overwhelming. Nonetheless, rebranding can be necessary for a business to move to the next level and even for survival.

To determine if rebranding is necessary, businesses need to take a step back and assess objectively. Signs that rebranding may be necessary include a lack of clarity in the brand, a generic brand that lacks uniqueness, an outdated brand, a brand that no longer resonates with its audience, or a business that has changed its focus.

Rebranding can revitalize a business, but it can be a challenging process. Fortunately, businesses don’t have to tackle it alone. Houston-based EWR Digital offers web marketing and rebranding solutions to help businesses achieve their goals. Their experienced website designers can provide easy and affordable solutions to your rebranding problems. Don’t hesitate to schedule a 20-minute call with one of their affordable website design consultants today.

Top 10 Qualities of a Reputable Enterprise SEO Agency

by Matt Bertram | Apr 1, 2023 | SEO (Search Engine Optimization), Automotive Marketing, B2B Marketing, eCommerce Marketing, Enterprise Success, Financial Marketing, Franchise Marketing, Healthcare Marketing, Law Firm Marketing, Nonprofit Marketing, Oil and Gas Marketing, Why Choose EWR Digital

This blog discusses the top 10 qualities of a reputable enterprise SEO agency. The author notes that working with an SEO agency can help businesses increase brand awareness, conversion rates, and ultimately revenue, but choosing the right agency can be a challenging task. The first quality to look for is positive reviews and references from past or existing clients. The author also suggests considering the agency’s leadership experience, their ability to practice what they preach, and whether they are an expert resource. It is important to avoid any agency that makes impossible promises or claims and to look for an agency that has a clear process in place. Other qualities to consider include their ability to provide customized services, their transparency, their level of communication, their pricing structure, and their ability to deliver results. Ultimately, choosing the right enterprise SEO agency is essential for businesses looking to establish a strong digital foothold in their industry.

How to Perform a Digital Marketing Audit

by Matt Bertram | Jan 6, 2023 | Automotive Marketing, B2B Marketing, Contractor Marketing, Digital Strategy, eCommerce Marketing, Financial Marketing, Franchise Marketing, Healthcare Marketing, Internet Marketing, Law Firm Marketing, Nonprofit Marketing, Oil and Gas Marketing, Small Business Marketing

A digital marketing audit is an extensive process that involves reviewing your digital marketing performance and practices, including your website, PPC campaigns, and SEO, among others. This process allows you to monitor your business’ performance, identify the strengths and weaknesses of each campaign, and discover what you need to do to streamline your strategies to get better results. In this article, we explore the steps you can take to conduct a digital marketing audit and the types of audits you can perform, such as SEO, PPC, social media, and web design audits. By conducting a digital marketing audit, you can optimize your digital marketing campaigns and strategies, as well as monitor your current performance, thus giving you the opportunity to address issues and refine your strategy.

Why It’s Time to Restructure and Rebuild Your Marketing Team

by Matt Bertram | May 13, 2021 | B2B Marketing, Enterprise Success, Healthcare Marketing, Internet Marketing, Nonprofit Marketing, Oil and Gas Marketing, Why Choose EWR Digital

Online digital marketing took the business world by storm nearly 30 years ago. Emerging around the same time as the Internet, this type of marketing started small. Clickable web banners and the launch of Yahoo kicked things off in the ’90s. Before long, companies...

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13105 Northwest Fwy
Suite 765
Houston, TX 77040

(713) 592-6724