Franchise Marketing

3 Reasons Why A Corporate Video Production Strategy Is Best For Business

3 Reasons Why A Corporate Video Production Strategy Is Best For Business

Corporate video production has become a popular way for individuals, organizations, and non-profits to boost their brand image and reach a wider audience. YouTube is becoming a popular channel for businesses to engage potential customers. To fully understand the power of corporate video production strategies, it’s essential to implement them for your business.

Corporate video production methods can satisfy all audiences as different people have different preferences when it comes to content consumption. Videos can reach people who prefer watching instead of reading, resulting in increased customer interaction and sales. Google recognizes the importance of videos and having a video on your site increases the chances of being discovered in a search. Additionally, videos are easy to share, which allows for more people to be aware of your business and its offerings.

If you want to start building videos for your company, EWR Digital offers help in videography, web design and development, SEO, and more. They can assist in creating a strong corporate video production strategy to help your business succeed.

Top 10 Qualities of a Reputable Enterprise SEO Agency

Top 10 Qualities of a Reputable Enterprise SEO Agency

This blog discusses the top 10 qualities of a reputable enterprise SEO agency. The author notes that working with an SEO agency can help businesses increase brand awareness, conversion rates, and ultimately revenue, but choosing the right agency can be a challenging task. The first quality to look for is positive reviews and references from past or existing clients. The author also suggests considering the agency’s leadership experience, their ability to practice what they preach, and whether they are an expert resource. It is important to avoid any agency that makes impossible promises or claims and to look for an agency that has a clear process in place. Other qualities to consider include their ability to provide customized services, their transparency, their level of communication, their pricing structure, and their ability to deliver results. Ultimately, choosing the right enterprise SEO agency is essential for businesses looking to establish a strong digital foothold in their industry.

How To Market A Franchise: The First 3 Steps

How To Market A Franchise: The First 3 Steps

If you’re seeking business growth, knowing how to market a franchise is critical for long-term success. However, startups and franchises often face challenges like poor user interaction, weak advertising, and a lack of publicity. Marketing is the solution, but where do you start? Here are three steps to follow:

Firstly, decide on the marketing techniques you’ll use, such as search engine optimization (SEO), internet advertising techniques like pay-per-click (PPC) ads, and social media marketing. Secondly, identify your target audience and your intention, considering factors like race, culture, religion, personal values, and demographics. Lastly, budget and set specific goals, being mindful of expenses you may take on outside of the base rate when you outsource to a marketing agency.

Good search engine rankings depend on readability and backlinks for websites, landing pages, and blog content. Marketing agencies are a great option for businesses of any age, as they can tailor their services to each business’s needs. For the past 10 years, EWR Digital has been delivering results for franchises in Houston. To learn more, click here!

How to Perform a Digital Marketing Audit

How to Perform a Digital Marketing Audit

A digital marketing audit is an extensive process that involves reviewing your digital marketing performance and practices, including your website, PPC campaigns, and SEO, among others. This process allows you to monitor your business’ performance, identify the strengths and weaknesses of each campaign, and discover what you need to do to streamline your strategies to get better results. In this article, we explore the steps you can take to conduct a digital marketing audit and the types of audits you can perform, such as SEO, PPC, social media, and web design audits. By conducting a digital marketing audit, you can optimize your digital marketing campaigns and strategies, as well as monitor your current performance, thus giving you the opportunity to address issues and refine your strategy.

How Do I Structure A Global Site With Content For Various Countries?

How Do I Structure A Global Site With Content For Various Countries?

Dan from Melbourne asks, "What is the best site structure for a content/news-based website that wants to be international but also country-specific? E.g., You want some content to be shared to the US, UK, AUS, HK, and Singapore, but then some separate content that is...

7 Cost-cutting Tips For A Multi-channel Marketing Strategy

7 Cost-cutting Tips For A Multi-channel Marketing Strategy

In 2020, podcasting was one of the best marketing channels. Podcast listeners have grown to nearly 40% in the past three years. This is a great way to connect with an audience that enjoys listening to podcasts, especially when traveling, exercising, or lounging around...

5 Reasons Why You Need A Videographer For Your Corporate Event

5 Reasons Why You Need A Videographer For Your Corporate Event

When it comes to events, capturing the moment is crucial. While photography is a popular option, hiring a videographer can help you increase brand awareness, engagement, and authority. Event videos can be used before, during, or after an event to promote your efforts and share the experience with those who couldn’t attend. There are several reasons why every event needs a videographer, including the ability to extend the moment and improve corporate content. Videographers are also experts at staying invisible to your guests, adding flavor to the footage, and producing high-quality content. If you’re looking to make an impact in digital marketing, consider investing in an established videographer like EWR Digital to optimize your event for success.