Small Business Opportunities for Startups in Houston, Texas

By Matt Bertram

By Matt Bertram

Matt Bertram is Head of Digital Strategy at EWR Digital. He is a nationally recognized expert in SEO and the Co-Host of the top rated SEO Podcast, "The Unknown Secrets of Internet Marketing." Author of Build Your Brand Mania: How to Transform Yourself Into an Authoritative Brand That Will Attract Your Ideal Customers with contributing articles in Forbes, Search Engine Journal and numerous other publications pertaining to digital marketing.

There are several small business opportunities that you can capitalize on. Plenty of Texans are getting in on the entrepreneurial craze and are setting up lucrative and fulfilling enterprises. 

With this in mind, you need to make sure that you choose business ideas that are right for you. Here are some sure-fire digital marketing agency ideas to kick around when you’d like to start your own business. 

Great Small Business Opportunities

First and foremost, what kind of business ideas do you want to jump on? There are so many small business startup ideas you can execute today, especially with the internet being a tool at your disposal.

Consider these ideas so you can see what fits:

1. Set Up a Food or Beverage Business

Small Business Opportunities for Startups in Houston | EWR Digital

Texans love to eat. If you have small business opportunities such as a food truck, cities like Dallas and Houston can be a cash cow. The key is to start a specialty business, so you can stick to that specialty and provide people food, service, and interesting items that they can’t get elsewhere. For example, starting a business with the best vegan Texas chili, nachos or burgers, or a soul food and Asian food fusion restaurant will draw a die-hard customer base. 

If you want your mobile food or beverage small business opportunities to succeed, you will need an excellent location. This means finding somewhere with plenty of foot traffic, such as an area where many people work. They’ll be glad to stop by your food truck for lunch every day, which will help you earn lots of consistent income. 

2. Use Your Expertise to Sell eBooks and Courses

When you have the expertise, you can earn money for the rest of your life. The key is to make yourself an authority on a valuable subject to people and then gain an audience by providing free information. 

For instance, you can start a blog or YouTube channel on a subject and then monetize it by creating some eBooks or courses. 

Plenty of people today are selling eBooks on Amazon and other outlets and are earning great money in the process. People are like sponges right now when it comes to learning new material and gladly buy courses on a variety of subjects. 

Be sure that you are thorough and professional with every teaching material that you create, and price them in a way that earns you a profit. 

3. Grow an Audience and Monetize it With Products

Even if you aren’t teaching people, you can create lots of products that provide value. For instance, if you’re a YouTube personality, you can monetize your following by selling t-shirts or other merchandise based on your brand. 

You can gain a lot of attention to your brand by opening up a blog and posting to it regularly. As long as you can achieve the public’s attention, you will be able to create products that let you earn a pretty penny. 

4. Get Into the Reseller Business

The resale market is arguably at its best right now. Since there are so many different outlets out there for selling and buying items, you can always earn money buying things cheaply and flipping them for profits. 

You can sell items on eBay, Amazon, Facebook Marketplace, and other outlets. By visiting thrift stores, yard sales, estate sales, and other such spots, you can get items for a couple of bucks and flip them for $20, $50, or more. 

Many people are selling items on Fulfilled by Amazon (FBA) right now, which increases profit margins and bridges the gap to match you up with the largest customer base in the world. When you sell things on FBA, you are responsible for sourcing, labeling, packing, and shipping them to Amazon, and then Amazon does the rest. The merchandise gets sent to various warehouses, at which point the company stores them until one of their customers makes a purchase. 

From there, they will handle the rest of the shipping and customer service process, and you will receive a cut of the profits, minus sellers fees. This is the kind of company you can start on the side, and with some consistency and understanding, turn it into a six-figure business. It pays to specialize in items and learn the market to the best of your ability so that you can drive sales and improve your profit margins. 

5. Offer Marketing, Graphic Design or Web Design Services

Small Business Opportunities for Startups in Houston | EWR Digital

You can also earn some money when you have freelance services that other businesses find valuable. Some of the most important services you can specialize in include marketing, graphic design, and web design. The better you get at these services, the more value you can pass on to your customers. 

Helping people get better search engine optimization (SEO) out of their brand will be incredibly lucrative if you stay on top of your skills. The best thing you can do is work out the kinks with SEO for your own needs, in addition to taking some courses that can add to your toolkit. 

You can also learn some graphic design software platforms to provide service to customers that need them. When you can mix these skills with some web design skills, you have the trifecta of expertise that can put you in a position to create a business with serious earning potential. 

Understanding some web design principles will help you pass these benefits to your customers, particularly if you know mobile web design and landing page optimization. Be ready to build on these skills so you can stay ahead of the game as web design evolves. 

6. Teach People Language

We live in an international world. By learning more languages, you not only improve your quality of life, but you open yourself up to cultural, travel, and professional opportunities. 

If you have already unlocked the gift of multiple languages, you can also teach others. To grow your business, look into getting an English as a Second Language (ESL) accreditation so that you are qualified to help people from all walks of life. You can offer in-person language learning for kids and adults alike and provide online teaching sessions. 

All it takes is a strong grasp of the language and a few clients, and you’ll be well on your way. 

7. Tutor, Babysit Kids, Walk Dogs or House Sit

These services are also in demand, and you can donate your time and energy to provide value to plenty of customers. As a tutor, you can help people out with their math, reading and writing, and other educational skills. Tutors can rake in some serious cash when they have a strong grasp of a certain school subject. 

Babysitting will always be in demand as long as people have kids, so if you have a knack for watching children, this could be just what you are looking for. Likewise, dog ownership is all the rage right now, so walking dogs or pet sitting can offer you plenty of income potential. 

House sitting has huge potential because people often prefer to have someone stay in their property while they’re out of town to keep an eye on things, water plants, and give the home a little TLC. 

If you can market yourself for any of these services, you are sitting on some earning potential. 

8. Start a Photography Business

We live in a visual world, so your services are in demand if you take great photos. Get yourself a nice DSLR camera and start taking some shots for practice. This will help you to hone your eye and your craft. 

Put your portfolio online for others to check out, and keep learning more about the skill set required to take great photographs. From here, you can start shooting weddings, maternity shoots, graduation photos, or other types of photoshoots that people need on a cyclical basis. 

Today, many photographers are selling their photos on stock photo service sites, which lets them earn passive income for the rest of their lives. 

9. Getting Into Interior Design or Other Forms of Improvement

If you have an eye for making a house into a home, you can pass on these services to others. Start by asking your friends and family members if you can try out some interior design principles on rooms in their house. Do it for free and ask them to spread the word for you if they like the service that they get. 

From here, you can ramp up your notoriety by starting a vlog with interior design tips. You can take on personal consultations and charge a nice bit of change to spruce up people’s living arrangements. 

10. Sell Crafts and Goods That You Make

If you have an artistic streak, crafts and goods are always in demand. Sites like Etsy have also bridged the gap, opening you up to a market of customers that love these kinds of items. For instance, many people who create beaded jewelry for fun have turned to Etsy and opened the door to new income streams. 

Since these arts and crafts are made by hand, they also fetch a higher price tag, and you can earn a lot of money by selling custom pieces. 

Going From Idea to Business

Having a great business idea is amazing, but you also need to make sure you take the proper actions to get it started. These are some tips that you will want to follow:

1. Thoroughly Research What You Need to Do to Get Started

When you take your time and do your research, you’ll learn from others about what works and what mistakes you should avoid. Pick up some literature related to your business idea and read it like the back of your hand.

There are also plenty of YouTube channels you can subscribe to that will let you follow another person’s journey. This gives you the confidence to get started and to learn what to expect when it comes to running a business. 

2. Become Skilled at the Business You’re Offering

Small Business Opportunities for Startups in Houston | EWR Digital

This is a common-sense step that a lot of people overlook. Running a small business is all about providing a great service, not just extracting money from people’s wallets. As such, you need to move forward knowing that you are offering the absolute best service that you can. 

This means that you need to get your skills up before you ever ask for a cent from a customer. Get whatever training you need and learn the ropes to feel confident standing by the services you offer. 

3. Set Up Your Infrastructure

Once you’re ready to start your business, it’s important to get your infrastructure in place. Take the time to apply for any licenses and permits that you might need, launch your website, and open a strictly checking account for your company. 

You’ll need to learn how to market your business in a way that brings in new customers and retains current customers. Wrap your mind around being a business owner and treat your enterprise accordingly. 

This separates you from the hobbyists and will allow you to take every matter seriously. 

Find and Execute the Best Small Business Opportunities

As you can see, there is no shortage of small business opportunities that you can take advantage of. These are some great small business ideas that can help you grow your wealth on your terms. 

When you need any web design service for your company, we’d be happy to help you out. Reach out to us by either contacting us online or give us a call at (713) 592-6724.