7 Cost-cutting Tips For A Multi-channel Marketing Strategy

Dec 16, 2020

<a href="https://www.ewrdigital.com/author/matt" target="_self">Matt Bertram</a>

Matt Bertram

Matt Bertram is a award-winning marketing consultant and SEO Expert. He is the lead digital strategist at EWR Digital. Host of the Best SEO Podcast and Co-Host of the Oil and Gas sales and marketing podcast.

In 2020, podcasting was one of the best marketing channels. Podcast listeners have grown to nearly 40% in the past three years. This is a great way to connect with an audience that enjoys listening to podcasts, especially when traveling, exercising, or lounging around at home. Yet, this is just one example of a marketing channel that can benefit your business.  You need different marketing outlets to spread brand awareness and reach your target market effectively.  If you want your business to have the best success, you need a multi-channel marketing strategy. This involves using different channels to generate the most brand awareness and drive traffic to your website. 

But what are some of the best tips when it comes to multi-channel marketing? You can’t just want to implement multi-channel marketing channel marketing and not have a strategy. 

Continue reading for top tips you can use to create and deploy a multi-channel marketing strategy while saving money.

Data and Analytics - EWR Digital

1. Look at the Analytics

Knowing what your website visitors are doing when they visit your website is important to your overall marketing strategy. It gives you insight into what action you should take next. 

That’s why data and analytics are important. You will see what channels are performing at an abysmal rate and what channels are doing well. This insight can help you figure out where to put your money. 

The data can help you figure out where to spend your money on specific channels to improve your click-through rate and conversion rate. 

Some metrics to consider are marketing qualified leads, lifetime customer value, cost per lead, cost per click & customer engagement. 

2. Look at the Offline Audience

While the online data is extremely helpful, you can’t forget to look at the offline audience. 

One strategy to consider is networking. You can meet people at local networking events. For example, you can join your local chamber of commerce, where they often host networking events. 

Direct mail is another way to target your offline audience. It’s a convenient way to send your market information about your business. 

Lastly, speaking engagements offer another opportunity to reach your target market. For example, you can speak about the benefits of your business.

3. Target Your Buyers, Not Everyone

When you identify a target market, you need a detailed customer persona. With this, you can use various methods to run targeted ads, which is much cheaper than running ads with no audience target.

When you have a buyer persona, you know who your target market is and who is most likely to buy from your business. You’re not targeting everyone. 

4. Synchronize Direct Marketing and Online Marketing

Customer interaction is important for your business and the journey they are on. The more synchronized your direct and online marketing is, the more seamless their journey. 

You want to combine direct marketing and online marketing in a single channel to create a more positive customer experience. When it’s not tied together, it can seem disjointed. 

One example is to join online and offline touchpoints into a sequence that improves customer interactions.  

For example, you want to synchronize social media and direct mail strategies into a single multi-channel marketing strategy. It allows for personalization. 

5. A/B Test

A/B testing is critical to seeing what works and what doesn’t work in your business. It can help you figure out what customers are converting the most on a specific marketing campaign. 

A/B testing can also tell you where you profit the most. 

After you figure out what doesn’t work, you can diverge costs to the marketing campaign that works to generate more leads and profit. 

6. Make Sure Your Sales and Marketing Teams Are Working Together

It’s easy for the sales team and marketing team to be out of sync. If the sales team doesn’t know what to expect when they get a lead, it can lead to fewer sales. 

When you have a synchronized marketing and sales team, there is a seamless experience for the user. The message is also the same. It’s communicated more clearly to the target market. 

You don’t want to waste your money creating different goals for the sales team and marketing team. You want them to be on the same page and convey the same goals to the customer. 

Marketing Automation - EWR Digital

7. Understand AI Automation

The future of marketing is AI automation. 

One example of AI automation is with chatbots. They can act as customer service representatives on websites. They can also adapt to the customers based on the customer’s answers. 

AI is also able to make product recommendations based on a customer’s purchase history. 

In a broader sense, AI can automate marketing services. They can automate social media posts and provide unique customer service.  

When more of your marketing is automated, it gives you more free time to work on other aspects of your business. You can have more time to work on product development or another area. 

Now You Know Everything About Multi-Marketing Channels

Overall, these seven tips can help you save on your marketing strategy. When you automate tasks, you spend less money on a team to work on these tasks while saving yourself time. 

Your business mustn’t waste money on trying out everything or testing until exhaustion. You want your business to know what works and what doesn’t’ work. That’s why multi-marketing channels can help you reduce costs. 

You know what doesn’t work for your customers. You can decide where to spend your marketing budget because you know what the analytics say and how to target buyers. 

If you want help with your marketing strategy, you can contact us here