In today's hectic world of digital marketing, it's easy to become bombarded by pop-up ads and advertising from every corner of your laptop or smartphone screen. However, there was a time when marketers understood that buyers need to be courted rather than overwhelmed....
In 2020, podcasting was one of the best marketing channels. Podcast listeners have grown to nearly 40% in the past three years. This is a great way to connect with an audience that enjoys listening to podcasts, especially when traveling, exercising, or lounging around...
Did you know that over 20 percent of the world's population buys their products online? That's over one-fifth of the world as a whole. Starting an online store is the way to go if you have a vision for a product (or products) to sell. E-commerce is the current rage...
Can you get to Google page #1 in 30 days? Yes, absolutely - and in this article, I will explain how I helped my customer reach page #1 with one blog post and one set of Facebook ads. Let’s get started! Here's how it worked: The strategy began by writing a post. My...
No amount of content you have at your disposal will matter if you don’t have a content distribution strategy. Content distribution is the act of promoting content to online audiences in multiple media formats through various channels. Read on to learn more. Content...
You're not just making a sale. You're not just placing an ad. You're not just writing a blog post. You're building a brand in everything you do. You get to decide how to build that brand. You get to define what that brand is. Don't make it any brand. Don't copy...
This post was written by guest contributor Matt Oxley. User Experience (UX) led design is a web design strategy centered around the end-user. The methodology is founded on the investment of time to understand audience groups, learning about their goals, wants,...
Social listening is super important and something you thought you had a good handle on. It was one of the things you liked about your company. "Unlike the others: We listen." You put that phrasing everywhere. In your blogs, your newsletters, social media. It was the...