Understanding Native Media as a Form of Content Advertising

Jun 3, 2021

<a href="https://www.ewrdigital.com/author/mike-filewiczewrdigital-com" target="_self">Mike Filewicz</a>

Mike Filewicz

Creative Director and Award Winning Branding Expert

In today’s hectic world of digital marketing, it’s easy to become bombarded by pop-up ads and advertising from every corner of your laptop or smartphone screen.

However, there was a time when marketers understood that buyers need to be courted rather than overwhelmed. They learned that the key to really selling your product could be found in suggestions rather than pushing an advertisement. This is the art of native media.

Today, native media and native advertising are among the most underutilized tools at a business’s disposal. However, mastering the art is as simple as reading about this incredibly effective skill and its application from EWR Digital.

What is Native Media?

The various forms of advertising online have made it all too easy to bombard your audience. You can now have your ad showing in pop-ups to the left, right, and front and center of their screen. The real question is, how effective can this truly be?

This is why many businesses opt to return to native advertisement, which comes in the form of subtly suggesting your audience moves on to another piece of content or a different website without overwhelming them.

This requires a level of compassion and empathy for your consumer. Rather than being intrusive with what you’re trying to sell to them, it requires stepping into their shoes and fully understanding how they want to communicate.

The key to native media is format and presentation. It’s all about how you say it rather than what you’re saying.

What to Consider When Trying Native Media

Native Media - EWR Digital

When attempting to utilize native media in your marketing strategy, there are some important doctors that you’ll want to keep in mind. Read on to learn more about what should be included in your native media advertising campaign.

Content is King 

Content creation plays an important part in a native media campaign. This means subtly sandwiching your advertising between valuable content with information that your audience wants to learn about.

This also means doing adequate research to fully understand your audience and embrace where they are in life and what information they may be seeking. Once you can provide information on these subjects, you are now entering a conversation where audiences may be more likely to pursue more information about your brand and your products.

Keep it Useful 

While your research may lead you straight to content that’s trending, remember that for your audience to relate to what you’re saying, it needs to be useful.

This means you want to avoid simply replicating what every other content mill is producing. Instead, lean towards writing that’s interesting, informative, and entertaining.

Not only will this make your reader want to learn more, but it will make your brand more memorable in the long run.

Allow Engagement

Remember, this is a two-way conversation, which means you have to create an opportunity for your customer to engage before you lose their interest.

Invite your audience to share, comment, or have experience with your products, so they feel involved in the conversation that’s happening.

Be Device-Friendly

This is a tech-savvy world, which means you want your content to be easily delivered to all forms of devices. From smartphones to tablets, your audience should have an engaging and dynamic experience with your content.

This may require thinking outside the box from time to time. Content can come in traditional blogs, but it can also involve videos, photo gallery collections, or other creative tools that make your audience want to lean in.

Why It’s Best to Choose Native Media

Teamworking - EWR Digital

You don’t have to look far to discover countless self-proclaimed marketing gurus telling you that they have the answer to traffic and sales.

We get it; there are plenty of marketing options out there. However, native media has been one of the original and most long-lasting methods in advertising.

Not only does native media hold the ability to attract an audience, but it manages to keep their attention. This is because, through native media, you’re sandwiching bits of information that your audience wants to absorb rather than making them feel like they’re being sold to.

Also, it’s important to keep in mind that valuable content is more likely to be shared through email and social media, dramatically enhancing your ROI.

Thanks to social media, native media can take a life of its own and make one brand an overnight success with the help of some good old-fashioned viral content.

Tapping into Native Media

If the idea of learning this type of media and constantly producing valuable content seems overwhelming, you’re not alone. Many business owners want to focus on what they do best, which is to run their business.

As a result, successful businesses turn to professionals who know how to provide the services to get them the results.If you’re looking to implement a new marketing technique or enhance the amount of traffic and brand awareness going towards your brand, contact us today for more information to see how we can be at the systems. You’ll find our wide range of services is designed to meet all of your business marketing and needs.

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