Paid Media

A Guide to Programmatic Video Ads

A Guide to Programmatic Video Ads

Programmatic video advertising is a systematic way of running digital ads using algorithms to get the material distributed across target audiences. It is data-based and cost-efficient because it eliminates the guesswork commonly associated with traditional...

How Does Facebook Live Work?

How Does Facebook Live Work?

So far, most indications show that using the Facebook ads manager is the best way to get results on Facebook. So, organic vehicles like Facebook Live and must be novelty items, right? Not quite. Facebook Live is a valuable marketing tool (and we ran an experiment that...