So far, most indications show that using the Facebook ads manager is the best way to get results on Facebook. So, organic vehicles like Facebook Live and must be novelty items, right? Not quite. Facebook Live is a valuable marketing tool (and we ran an experiment that proves this). Facebook Live broadcasts can reach a ton of people and get outstanding engagement. But, how does this work, if it’s not paid advertising? Hasn’t Facebook canned organic reach? Yes, organic reach has been laid to...
