Paid Media

Paid Media

How Does Facebook Live Work?

How Does Facebook Live Work?

So far, most indications show that using the Facebook ads manager is the best way to get results on Facebook. So, organic vehicles like Facebook Live and must be novelty items, right? Not quite. Facebook Live is a valuable marketing tool (and we ran an experiment that proves this). Facebook Live broadcasts can reach a ton of people and get outstanding engagement. But, how does this work, if it’s not paid advertising? Hasn’t Facebook canned organic reach? Yes, organic reach has been laid to...

How to Use Facebook Ads to Get to Page 1 in 30 Days

How to Use Facebook Ads to Get to Page 1 in 30 Days

This article was written by guest contributor Maggie Tuczapska, owner of Rock Paper Copy. Can you get to Google page #1 in 30 days? Yes, absolutely - and in this article, I will explain how I helped my customer reach page #1 with one blog post and one set of Facebook ads. Let’s get started! Here's how it worked: The strategy began by writing a post. My customer is in a pet niche, so the post had to appeal to pet owners. It was eight weeks before Easter, so it made sense to write on that topic....

Can lawyers use remarketing?

Can lawyers use remarketing?

Remarketing is a great tactic to add to your law firm marketing strategy. Remarketing is a form of online advertising that enables sites to show targeted ads to users who have already visited their site. Past visitors will see your ads while they are browsing the web, which helps keep your brand top of mind and entices visitors to come back for more. For example, let’s say you’re shopping for new shoes at a popular shoe retailer website. You’re browsing around, but unfortunately they’re sold...

Mobile Advertising: Click to Download Ads

Mobile Advertising: Click to Download Ads

It’s a no-brainer that mobile advertising is a big part of being a successful business these days. Mobile phone users have increased from 4.1 billion in 2015 to 5 billion in 2019. A key part of improving your leads and conversions will depend on the type of ad you use. These ads include display ads, popup ads, push notification ads, or click-to-download ads. Mobile users have increased from 4.1 billion in 2015 to 5 billion in 2019. Depending on the industry your business is in you might have a...

Mobile Advertising: Display Aeds

Mobile Advertising: Display Aeds

Mobile advertising continues to have a big influence in the display ad network in 2019. This year mobile advertising represents 72% of all digital ad spending. This means if your business hasn’t followed suit yet, then it’s time to get on board. A mobile display ad is an advertisement that appears on a mobile device like a smartphone or tablet. _____________________________________________________________________ Mobile advertising represents 72% of all digital ad spending in 2019....

What is Mobile Advertising?

What is Mobile Advertising?

Mobile advertising is all the rage - and it's not because everyone's addicted to their smartphone. Well, actually, it kind of is. The number of smartphone users is expected to grow from the current 2.1 billion to 2.5 billion in 2019. That's 36% of the world's population! And a whopping 95% of Americans own at least one smartphone. 95% of Americans own smartphones. Did you know that 100% of people aged 18-29 own a cell phone of some kind? Of that, 94% own a smartphone and only 6% own a cell...

Mobile Advertising: Click-to-Call Ads

Mobile Advertising: Click-to-Call Ads

Companies and businesses are rapidly switching from traditional advertising to mobile advertising, and for a good number of reasons. Mobile advertising, just as the name suggests, refers to advertisements that appear on mobile devices and online platforms; ranging from web pages to mobile games and apps. These could be in the form of SMS, banner advertisements, expanding ads, videos, display ads, pop-ups, click-to-download ads, push notification ads, floating and news feed ads, or...

Mobile Advertising: Push Notification Ads

Mobile Advertising: Push Notification Ads

Push notification ads are an emerging trend in the mobile advertising sphere. Every ping, ding, and ting gets noticed by the user - fueled by the fear of missing out, these notifications can’t be ignored. Maybe it’s a WhatsApp message, maybe it’s Facebook. Maybe it’s Candy Crush - whenever a user installs a gaming app, they’ll get a notification that they should start playing again if they leave it alone for a few hours. They're an important part of mobile advertising, alongside click-to-call...

When Should I Stop PPC?

When Should I Stop PPC?

Is it time to break up with PPC? Nobody wants to invest in a marketing strategy that isn't working. Do you have a pay per click campaign that isn’t performing like you want it to? Read on to learn about how to best leverage PPC and when it's time to move on to another strategy. What is PPC? Pay-per-click, commonly known as PPC, is a paid advertising strategy to get your message in front of the people who want to see it. When pay per click campaigns work effectively they can be a great source...

What Is Google Adwords?

What Is Google Adwords?

Google AdWords is the former name of Google's paid advertising platform. On July 24, 2018, however, Google re-branded its advertising platform to Google Ads. For the sake of simplicity, we will still use Google AdWords interchangeably with Google Ads. We will discuss why Google changed the name later in this blog. Read on to learn more about Google AdWords and PPC! What is AdWords? "Google Ads (formerly Google AdWords and Google AdWords Express) is an online advertising solution that...