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In today's hectic world of digital marketing, it's easy to become bombarded by pop-up ads and advertising from every corner of your laptop or smartphone screen. However, there was a time when marketers understood that buyers need to be courted rather than overwhelmed....
Your clients have plenty of options to choose from when searching for legal representation. In fact, there are currently over 435,846 law firms in the US. Is your practice managing to stand out from the rest? If not, you might struggle to attract new...
The line between people’s digital and physical lives aren’t as separated as they used to be. Around 5.2 billion people now have phones, and 4.5 billion people have access to the internet. Of these, 3.8 billion are on social media. This alone is a good reason to...
The SEO industry is worth $80 billion or more, and many people see it as a cornerstone of marketing in the digital age. Yet, SEO is often overlooked by business owners. Even CMOs aren’t always convinced the service is worth the money. You’ve probably heard...
SEO stats show that Google uses over 200 factors when ranking websites with their algorithm. Thanks to this, it's not enough to press play on a marketing strategy or a website, particularly when it comes to large enterprises. As marketers, it can be tempting to think...
Your digital marketing plan could net your business millions of dollars today and fail tomorrow. In most cases, however, companies and brands take several years to outgrow the marketing plan. As company algorithms and practices change for the external platforms...
Digital marketing is the main avenue for promotion these days. The internet provides a wealth of opportunities for people to explore and make the most of. It has essentially put traditional marketing to rest and has emerged as the place where businesses and...
This article was written by guest contributor Maggie Tuczapska, owner of Rock Paper Copy. Can you get to Google page #1 in 30 days? Yes, absolutely - and in this article, I will explain how I helped my customer reach page #1 with one blog post and one set of Facebook...