Search engine marketing is all about getting your product in front of potential customers. But there’s no point to marketing if people aren’t buying what you’re selling. While there’s a range of methods that can help you get much needed conversions, there’s probably...
Google Analytics is a powerful tool for businesses to understand their website traffic and make data-driven marketing decisions. However, many business owners don’t know how to use the data provided by Google Analytics. To start, it’s important to verify that the account is configured correctly and that goals are set up to track important actions on the website, such as form submissions. There are many reports available in Google Analytics, but there are seven key reports that businesses should use to make informed marketing decisions.
The All Traffic report shows which sources are sending the most traffic to the website and how that traffic is performing. The Device Overview report shows how users are accessing the website and can help determine which types of content to create. The New Vs. Returning report compares how new and returning visitors interact with the website and can help determine which marketing campaigns to prioritize. The Channel report provides an overview of which marketing channels are performing the best and which ones need more attention.
Understanding the data in these reports can help businesses make informed decisions that positively impact their return on investment. For example, if organic traffic is engaging and converting well, businesses should continue with their SEO strategy. If paid ads are not converting at a high rate, they should be revised, and the call to action on the landing page changed. If new visitors are converting at a higher rate than returning visitors, businesses should consider implementing remarketing campaigns, social media marketing, and email marketing to drive more return visitors. Sharing conversion and financial information with the marketing agency can help them make the correct marketing decisions.
Pay-Per-Click (PPC) advertising can be a powerful tool to drive traffic to your website and generate leads and sales. However, if your PPC campaign isn’t performing as well as you had hoped, it may be time to evaluate your strategy. Before giving up on your campaign, consider optimizing your keyword selection and landing pages, as well as identifying any targeting, bidding, or budget issues that may be impacting your results. If you’re still not seeing the desired outcomes, it may be time to seek the help of a PPC expert to conduct an audit and provide actionable steps for improvement. Don’t give up on PPC too soon – with the right strategy and optimization, it can be a valuable tool for achieving your marketing goals.
Remarketing, also known as retargeting, is a powerful tool in the world of B2B PPC advertising. It's a strategy that allows businesses to re-engage with potential clients who have shown interest in their products or services but didn't take the desired action, such as...
Geofencing is fairly new on the block, and it’s becoming increasingly popular as more and more marketers and business owners learn about it – and for good reason; it can be quite powerful. Even Facebook is getting into the mix and offering a form of GeoFencing. MOBILE...
Over 3.5 billion people around the world rely on their smartphones every day. With over 45% of the world on their phones, you have a chance to boost your business. How? With the addition of geofencing as part of your digital marketing strategy, you can target an...
Programmatic video advertising is a cost-effective and data-driven approach to digital advertising. With programmatic advertising, brands can use algorithms to target specific user behavior and get their material distributed to target audiences more efficiently. Programmatic advertising has become a significant part of total digital ad spend worldwide, accounting for 85% of total digital ad spend in the US, more than 80% in Europe, and almost 70% worldwide. With the rise of new media channels like TikTok, Instagram Reels, and YouTube shorts, brands need to adapt to the changing behavior of consumers and produce more content to match the new expectations. Video advertising is essential in today’s advertising landscape, and brands need to create relevant and engaging content that captures the viewer’s attention within the first two seconds. Programmatic advertising provides a more systematic and efficient approach to ad placement, and it is a convenient and cost-effective way for brands to compete for consumer attention.
Digital marketing has become the primary tool for promoting businesses and individuals. The internet offers a plethora of opportunities for individuals and businesses to successfully promote their ideas and reach a broad audience. Paid advertising, a branch of digital marketing, is used to guide consumers towards products or services through web banners displayed on web pages. Web banners are essentially digital billboards that incite users to click on them, leading to linked web pages. PPC is a payment system used for this form of advertising, where web pages or platforms displaying ads get paid each time the ad is clicked. EWR Digital is a Houston-based marketing firm that offers professional PPC experts and services to help businesses create successful web banners.