Name: EWR Digital
Address: 13105 Northwest Fwy Suite 765, Houston, TX, 77040, USA
Telephone: +17135926724
Price range: $$$
Location: EWR Digital

Guide to Google My Business: From Set Up to Optimization

by Matt Bertram | May 15, 2023 | Contractor Marketing, Franchise Marketing, Local SEO, SEO (Search Engine Optimization), Small Business Marketing

Discover the essential steps for setting up and optimizing your Google Business Profile (formerly Google My Business) listing. Understand the benefits of utilizing this free tool to improve your local SEO, increase visibility in local searches, and build trust with your audience. From creating a complete business profile to optimizing with relevant information, photos, and customer reviews, this guide provides you with best practices for maximizing the potential of your GDP/GMB listing. Take control of your online presence and enhance your brand’s discoverability with Google Business Profile today!

Small Business SEO Vs. Enterprise SEO: What’s the Difference?

by Matt Bertram | May 11, 2023 | SEO (Search Engine Optimization), Automotive Marketing, B2B Marketing, Contractor Marketing, eCommerce Marketing, Enterprise Success, Financial Marketing, Franchise Marketing, Healthcare Marketing, HVAC Marketing, Law Firm Marketing, Nonprofit Marketing, Oil and Gas Marketing, Plumbing Marketing, Pool Marketing, Roofer Marketing, Web Design, Why Choose EWR Digital

Search engine optimization (SEO) is essential for businesses to drive quality and relevant traffic to their websites. There are different SEO strategies for different sizes of websites, namely, enterprise or small business SEO, which share similarities but also have differences. The size of the business does not always correlate with the type of SEO but with the website’s size. Organic searches contribute to around 50% of website traffic, making SEO an indispensable tactic for effective marketing. Enterprise SEO is designed for businesses with a thousand pages or more, while small business SEO is designed for those with less than a thousand pages. Both types involve keyword optimization, technical soundness, monitoring and auditing, and branding, among others. However, enterprise SEO requires dealing with multiple locations, while small business SEO targets a particular location or audience. Enterprise SEO can optimize for both long-tail and short-tail keywords due to brand authority, while small business SEO focuses mainly on long-tail keywords. Understanding the differences between these SEO types is vital for businesses to achieve optimal results.

3 Reasons Why A Corporate Video Production Strategy Is Best For Business

by Mike Filewicz | Apr 6, 2023 | Video marketing, Automotive Marketing, B2B Marketing, Branding and Design, Contractor Marketing, eCommerce Marketing, Financial Marketing, Franchise Marketing, Healthcare Marketing, HVAC Marketing, Internet Marketing, Law Firm Marketing, Nonprofit Marketing, Oil and Gas Marketing, Plumbing Marketing, Pool Marketing, Roofer Marketing, Small Business Marketing, Texas Businesses

Corporate video production has become a popular way for individuals, organizations, and non-profits to boost their brand image and reach a wider audience. YouTube is becoming a popular channel for businesses to engage potential customers. To fully understand the power of corporate video production strategies, it’s essential to implement them for your business.

Corporate video production methods can satisfy all audiences as different people have different preferences when it comes to content consumption. Videos can reach people who prefer watching instead of reading, resulting in increased customer interaction and sales. Google recognizes the importance of videos and having a video on your site increases the chances of being discovered in a search. Additionally, videos are easy to share, which allows for more people to be aware of your business and its offerings.

If you want to start building videos for your company, EWR Digital offers help in videography, web design and development, SEO, and more. They can assist in creating a strong corporate video production strategy to help your business succeed.

Affordable Website Design: When Is It Time To Rebrand?

by Qays Zubaidi | Apr 4, 2023 | Web Design, B2B Marketing, Branding and Design, Contractor Marketing, Financial Marketing, Healthcare Marketing, Law Firm Marketing, Oil and Gas Marketing, Small Business Marketing

As a Houston-based website design and marketing company, helping businesses with affordable website design is a daily task. However, rebranding can be a daunting decision for established companies. A powerful brand builds an emotional connection with customers, and the idea of starting from scratch can be overwhelming. Nonetheless, rebranding can be necessary for a business to move to the next level and even for survival.

To determine if rebranding is necessary, businesses need to take a step back and assess objectively. Signs that rebranding may be necessary include a lack of clarity in the brand, a generic brand that lacks uniqueness, an outdated brand, a brand that no longer resonates with its audience, or a business that has changed its focus.

Rebranding can revitalize a business, but it can be a challenging process. Fortunately, businesses don’t have to tackle it alone. Houston-based EWR Digital offers web marketing and rebranding solutions to help businesses achieve their goals. Their experienced website designers can provide easy and affordable solutions to your rebranding problems. Don’t hesitate to schedule a 20-minute call with one of their affordable website design consultants today.

How to Perform a Digital Marketing Audit

by Matt Bertram | Jan 6, 2023 | Automotive Marketing, B2B Marketing, Contractor Marketing, Digital Strategy, eCommerce Marketing, Financial Marketing, Franchise Marketing, Healthcare Marketing, Internet Marketing, Law Firm Marketing, Nonprofit Marketing, Oil and Gas Marketing, Small Business Marketing

A digital marketing audit is an extensive process that involves reviewing your digital marketing performance and practices, including your website, PPC campaigns, and SEO, among others. This process allows you to monitor your business’ performance, identify the strengths and weaknesses of each campaign, and discover what you need to do to streamline your strategies to get better results. In this article, we explore the steps you can take to conduct a digital marketing audit and the types of audits you can perform, such as SEO, PPC, social media, and web design audits. By conducting a digital marketing audit, you can optimize your digital marketing campaigns and strategies, as well as monitor your current performance, thus giving you the opportunity to address issues and refine your strategy.

Avoid These 13 Mistakes to Improve Your Website Conversion Rate Today!

by Qays Zubaidi | Jan 20, 2022 | Contractor Marketing, Conversion Rate Optimization (CRO), Internet Marketing, Small Business Marketing

Although there are many different digital marketing strategies, the end goal is conversions. Undoubtedly, conversion rate is the most important factor in the digital marketing world because converting website visitors to customers equals business for your company....

Content Marketing Trends to Embrace in 2024

by Matt Bertram | Jan 13, 2022 | Automotive Marketing, B2B Marketing, Contractor Marketing, Nonprofit Marketing, Oil and Gas Marketing, SEO (Search Engine Optimization)

We understand how important it is for a business owner to keep their thumb on the marketing pulse. Marketing trends shift each year. Those marketing trend shifts are fueled by a number of factors. It could be new technology or consumer evolution causing these...

What Does SEO Stand For and Why Is It Important to Know?

by Qays Zubaidi | Jul 8, 2021 | SEO (Search Engine Optimization), Contractor Marketing, Internet Marketing, Nonprofit Marketing, Oil and Gas Marketing, Small Business Marketing

The SEO industry is worth $80 billion or more, and many people see it as a cornerstone of marketing in the digital age. Yet, SEO is often overlooked by business owners. Even CMOs aren't always convinced the service is worth the money. You've probably heard the term...

Contractor Marketing

Guide to Google My Business: From Set Up to Optimization

Small Business SEO Vs. Enterprise SEO: What’s the Difference?

3 Reasons Why A Corporate Video Production Strategy Is Best For Business

Affordable Website Design: When Is It Time To Rebrand?

How to Perform a Digital Marketing Audit

Avoid These 13 Mistakes to Improve Your Website Conversion Rate Today!

Content Marketing Trends to Embrace in 2024

What Does SEO Stand For and Why Is It Important to Know?

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