by Matt Bertram | Dec 28, 2018 | Automotive Marketing
ccRunning and managing an automotive-based business is hard work. In this day and age, technology is evolving faster than ever and it can be difficult to keep up with. When it comes to growing an automotive-based business, such as a car dealership or mechanic, many...
by Geoff Campbell | Dec 18, 2018 | PPC (Pay-Per-Click) advertising, Search Engine Marketing (SEM)
Often called the “paid cousin” of SEO, SEM allows you to pay for your content to show up in top search results. SEM (or Search Engine Marketing) is the process of winning new website traffic by purchasing ads on search engines. Unlike SEO, where you need...
