Introduction: Why Geofencing Is Changing Digital Marketing Imagine being able to draw a virtual boundary around a location, like a shopping mall, stadium, or competitor’s store, and then instantly serve ads to people inside that area. That’s the power of geofencing...
Introduction: Why Geofencing Matters in Today’s Digital Landscape In today’s hyperconnected world, consumers are constantly on their smartphones, leaving digital footprints everywhere. This behavior has unlocked new opportunities for brands to reach potential...
Geofencing (and Geoframing) If you’re familiar with internet marketing, you’ve probably heard these terms being thrown around: geofencing and geoframing. Whether you know what they mean or don’t know anything about them, we’re here to help....
Geofencing advertising allows businesses to target hyper-specific locations, serving ads to users based on their real-time location. This approach is highly effective for driving foot traffic, building brand awareness, and increasing conversions. However, recent...
Geofencing: The Power Behind Hyper-Local Storytelling Geofencing uses GPS, Wi-Fi, or cellular data to establish virtual perimeters (or “fences”) around specific locations. When a user with a smartphone enters or exits these predefined zones, geofencing...
