Off-page SEO: What Are Nap Listings?

Aug 17, 2018

<a href="" target="_self">Matt Bertram</a>

Matt Bertram

Matt Bertram is a award-winning marketing consultant and SEO Expert. He is the lead digital strategist at EWR Digital. Host of the Best SEO Podcast and Co-Host of the Oil and Gas sales and marketing podcast.

Did you know that SEO is about much more than just keywords? In fact, it’s split into a couple of categories:

  • On-Page SEO
  • Off-Page SEO
  • Local SEO

Have you ever heard of NAP listings? They’re an important part of Off-Page SEO. Read on below to learn more!

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What Is Off-Page SEO?

Off-Page SEO (also referred to as off-site SEO) refers to actions taken outside of your website to influence your rankings on search engine results pages (SERPs).

Off-Page SEO accounts for about 50% overall ranking factors, according to Moz. Search algorithms and ranking factors may be changing constantly, but off-page SEO keeps your business information accurate and visible, and your authority high. Common areas of optimization include:

What are NAP listings?

NAP listings are an important part of good Off-Page SEO, or Local SEO Services.

NAP is an acronym. It stands for Name, Address, Phone. In a NAP listing, you provide information like your Business Name, Address, and Phone Number.

It’s critical for business owners who want their company to rank well organically. Why?

Google Maps profile - EWR Digital

Why is it important?

NAP listings are critical for business owners who want their company to rank well organically. Why? Because Google looks at that data when determining which companies to show in geo-targeted search results. It helps them validate that you’re a legitimate business.

It’s very unlikely that a fake business spam website will list an actual address and contact information online. By posting your accurate NAP listings, you legitimize your business to search engines like Google, Yahoo, and Bing.

It is essential, then, to make sure your NAP is correct – both on your website and elsewhere on the web. The more accurate and detailed your information, the better. It will make it easier for customers to find you online.

Take a look at our NAP listing on Google Maps:

Google Maps - EWR Digital

Where can I post and edit NAP listings?

You can create and edit NAP listings on various websites, such as:

  • Yelp
  • Google My Business
  • Bing Places
  • Yext (Yahoo)
  • Apple Maps
  • Angie’s List
  • Yellow Pages
  • Better Business Bureau
  • Citysearch
  • Merchant Circle
  • Foursquare

It’s worth listing your business in any directory that’s reputable (like BBB and Yelp). This includes your local Chamber of Commerce websites as well. And don’t forget about industry-specific directories. Often, certain industries will have their own directories for businesses, like a directory for all plumbers, or all kitchen remodelers. Do some research to find your industry’s directories and make sure your business is up there.

Get Started With Local SEO from EWR Digital!

Local citations are used heavily in helping you to rank in local search results. What do Starbucks and McDonald’s have in common? They’re everywhere! We can get you everywhere, too!
Claim real estate on hundreds of authoritative sites:

  • Yelp
  • Yellow Pages
  • Google My Business
  • Google Maps
  • and more!

Are you ready to boost your SEO and gain new leads, more customers, and higher profits? Call EWR Digital today to get started!

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Off-Page SEO: What are NAP listings? | EWR Digital – Houston, TX