Off-page SEO: Content Marketing

By Matt Bertram

By Matt Bertram

Matt Bertram is Head of Digital Strategy at EWR Digital. He is a nationally recognized expert in SEO and the Co-Host of the top rated SEO Podcast, "The Unknown Secrets of Internet Marketing." Author of Build Your Brand Mania: How to Transform Yourself Into an Authoritative Brand That Will Attract Your Ideal Customers with contributing articles in Forbes, Search Engine Journal and numerous other publications pertaining to digital marketing.

It’s been a few months now and your website has been using plenty of content marketing and on-page SEO. So why aren’t you getting the ranking you want? Was your friend really not kidding when he said you needed off-page SEO, too?

If you’ve been using on-page SEO and content marketing and still don’t have the results you want, read on to learn on the benefits of content marketing through off-page SEO.

Grow Your Business With SEO - EWR Digital

Off-Page SEO deals with content that’s off your page but is connected to your brand. 

Magnifiying glass SEO - EWR Digital

So What is Off-Page SEO Exactly?

In basic terms, off-page SEO is search engine optimization that’s happening off your page. Off-page SEO can be:

Okay, So What Does This Have to Do With My Site?

Once, more than a year ago, I attended a job search seminar. As the seminar speaker was mentioning the importance of setting up a LinkedIn profile someone said,”Do I have to set up a LinkedIn profile?” The seminar speaker nodded.

“I used to think like you,” she said. “I worked hard and thought that was enough. Until I realized that if I didn’t put my story on the internet, someone else would and who knows what they’d say.”

Off-page SEO is the same thing. If you don’t control what is said about your brand, someone else might and who knows what they’ll say. With off-page SEO you can be in control of your brand and correct any misconceptions out there so people will know the truth about your business.

Lead the Conversation About Your Business

Megaphone icon - EWR Digital

So how do you lead the conversation about your brand and continue to build brand authority? 

By putting your brand name out there through any of the options listed above. A good example is guest posting. Suppose you’re a personal finance consultant and you notice an interesting trend you’d like to write about. You could create a post about that financial trend on a prominent finance advice website such as Banking Sense or Wise Bread.

The more you put your brand name on websites people trust, the more people will trust you. Not only that, but with enough off-page mentions, Google will start to see that your brand and your website are worth a higher ranking. With the right guest posts and backlinks, your website will gain visibility and business.

Get the Content Marketing and Off-Page SEO You Need Today!

Find out more by talking to the experts today! We’ll craft you a marketing plan that works for you to increase your ranking and grow your business.

Call Us Now! - EWR Digital

EWR Digital is a great advertising agency that’s been helping businesses grow since opening its doors in 1999. Get to know us better here. Interested in a 15-minute call with one of our marketing experts? Call us at  713-592-6724 today!

Off-Page SEO: Content Marketing | EWR Digital – Houston, TX