Is Your SEO Strategy Failing Because Of This One Mistake?

By Matt Bertram

By Matt Bertram

Matt Bertram is Head of Digital Strategy at EWR Digital. He is a nationally recognized expert in SEO and the Co-Host of the top rated SEO Podcast, "The Unknown Secrets of Internet Marketing." Author of Build Your Brand Mania: How to Transform Yourself Into an Authoritative Brand That Will Attract Your Ideal Customers with contributing articles in Forbes, Search Engine Journal and numerous other publications pertaining to digital marketing.

Crafting the right SEO strategy is a fine art. Are you doing everything you can and still not making waves?

Maybe you’ve got your Facebook page up and running and it looks like things are going great… but you don’t have any new customers, leads, or conversions.

The work you’re putting in is not giving you the results you want.

Well, hey, you’re not alone.

It’s a jungle out there – the internet is always changing. How are you supposed to keep up with such a dynamic landscape? Thankfully, we’ve done that for you.

Google has made many changes over the years – algorithm cataclysms, as we lovingly refer to them on our best SEO podcast – and we at EWR Digital work hard to provide you with the information on these changes, what to do about them, and how to grow your business through internet marketing and SEO.

Listen to the Podcast Now!

Should You Be Using Social Media?

When you think about internet marketing, what’s the first thing that comes to mind?

Small business owners place a lot of importance on social media when it comes to their SEO strategy. In fact, research from Econsultancy’s State of Search Marketing Report 2013 revealed that 82% of agencies and 74% of companies surveyed place social media high on their priority list. Respondents said that social media is “somewhat or highly integrated into their SEO strategy.”

In the grand scheme of things, though, it’s NOT the most important factor when it comes to growing your business.

Ready to Get Your Mind Blown?

And while all that’s well and good, still others disagree. The guy in the video above, Cutts, made another video claiming the opposite – that social had an effect on SEO.

So what’s the right answer?

Well, Google has come out and said that they don’t utilize social media in rankings.

Some controversy over whether Google takes social into account for SEO — perhaps Louis Gray will settle this in our next session! #social16

— PR News (@PRNews) June 6, 2016

take a look at this video.
The short version is, no, we don’t@louisgray @PRNews @JohnMu

— Gary “鯨理” Illyes (@methode) June 7, 2016

Facebook Smartphone - EWR Digital

What Does This Mean?

While, yes, social doesn’t determine rankings, it’s important to understand what that means exactly.

So let’s take a look at Cutts’ words on that topic in depth:

Facebook and Twitter pages are treated like any other pages in our web index so if something occurs on Twitter or occurs on Facebook and we’re able to crawl it, then we can return that in our search results. But as far as doing special specific work to sort of say “you have this many followers on Twitter or this many likes on Facebook”, to the best of my knowledge we don’t currently have any signals like that in our web search ranking algorithms.

So don’t jump to conclusions and leave social media in the dust! Social is still important – Neil Patel says that social networks “themselves function as powerful and widely-used search engines in their own right” – but it’s not as important as SEO work.

What Did You Just Say?!

Yes, that’s right. I said it: social media is not as important as SEO. It’s a bold statement. It’s also a true statement. Here’s why:

“Small business owners (SBOs) are relying on strategies such as social media (45%), public relations (31%), display advertising (24%) and mobile marketing (21%) to promote their businesses, according to a recent poll from Manta, but less than 5 percent of them are using tactics like SEO. While social media has its benefits (like brand awareness and loyalty), of course, organic search remains the top driver of website traffic for most organizations, yet very few business owners plan to implement SEO tactics in 2017, reported Manta.”

Why You Need SEO

SEO is essential for any business owner who wants to grow their business. The right SEO strategy increases your visibility, website traffic, and conversions, among other benefits. If you’re not getting any leads, it’s time to focus on SEO. Not sure how to get started? Don’t worry – we have the answer! The EWR Digital team can guide you through SEO and help your business become the best that it can be.

Ready for more great ways to boost your SEO strategy and skyrocket your business’s success? Click the button below and fill out the short form to get a free web analysis and start your journey towards growth.

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Is Your SEO Strategy Failing Because of This Mistake? | EWR Digital – Houston, TX