The Power of SEO for Your Business

By Matt Bertram

By Matt Bertram

Matt Bertram is Head of Digital Strategy at EWR Digital. He is a nationally recognized expert in SEO and the Co-Host of the top rated SEO Podcast, "The Unknown Secrets of Internet Marketing." Author of Build Your Brand Mania: How to Transform Yourself Into an Authoritative Brand That Will Attract Your Ideal Customers with contributing articles in Forbes, Search Engine Journal and numerous other publications pertaining to digital marketing.

When a consumer is looking for information or a business using a search engine, they typically click the first page of results. Using Search Engine Optimization (SEO) tactics allows companies to appear in the most noticed results, exponentially catapulting their web traffic and visibility. That prominence in the first pages of the Serps creates a more competitive market and leads to a higher income stream for the business. That is the power of SEO.

So, why wouldn’t businesses use this powerful marketing tool if more visibility creates customer interactions and increases profit? The answer is that they should!

Why SEO marketing?

Search Engine Optimization marketing uses tools and strategies to boost web visibility, generate brand awareness, and increase revenue. First, a market analysis is performed to discover trending keywords within the target audience and gain insight into the competition. Then, the focus shifts to content creation to build keyword availability across the web platform, generating a custom solution to a business’ visibility limitations.

These steps create comprehensive SEO marketing plans that make a business’ content more relevant to its target audience. A quality SEO campaign could differentiate a customer choosing a small business over a mega-brand.

Create high-quality, relevant content

Remember – content is not just text on a webpage but also videos, infographics, blogs, and social media posts. Generating content for your website must be engaging, informative, and considerate of the target audience. If you cannot provide content at this level, hire someone who can. The focus should always remain on content quality, ensuring that relevant keywords are used frequently throughout your company’s digital presence.


Targeted keyword analysis

The words published on your business’ website often serve as the primary bridge between you and your customer. When you are knowledgeable about your audience and your competition, you can strategically tailor your content to include the repetition of frequently searched words and phrases. The research required to optimize keyword performance within SEO marketing allows businesses to gain three main insights: new keyword options, keyword search volume, and keyword competition.

Strategic backlink building

Backlinks are links from one website to a page or destination on another website. Google, the world’s primary search engine, considers backlinks in its search engine rankings. The more links your website contains to trustworthy, credible sources, your web visibility will increase. Also, creating quality content allows other websites to use your business’ content as a backlink, increasing your web traffic.

When these three foundational components consistently appear within your digital marketing strategy, you will reap SEO optimization benefits.

Why SEO for your business?

An SEO campaign for your business increases visibility, credibility, brand awareness, and customer engagement. As a result, return on investment (ROI) grows. Even more so, the importance of a quality SEO campaign intensifies when the competition is full of well-known and trusted brands.

For example, when a potential client enters “Atlanta dry cleaners” into a Google search, they will rarely advance past the first page of results. According to a newly published study, The average organic CTA of position on a results page is 28.5%, with the second at 15% and the third at 11%. This data indicates that more than half the searchers are clicking within the top 3 results, and a business must frequently use the most popular search engine keywords throughout its website’s front and back-end to consistently appear in these priority search results.

Create a strategic SEO campaign

The importance of SEO campaigns grows when the competition is full of well-known and trusted brands. The intention is to generate enough traffic to produce more business, leading to more visibility and brand awareness. SEO marketing campaigns promote your trustworthy and influential voice in your field, ultimately leading to brand allegiance.

A strategic SEO campaign analyzes the benefits and shortcomings of both organic and paid searches. It could be financially advantageous for your company to pay for search engine marketing (SEM), leading to high-visibility search results containing the tag “ad” or “sponsored.” Though some customers ignore those denotations, many will choose to continue scrolling to find a more organic result. Using organic searches can save your company thousands in high marketing costs while still garnering the same traffic as a SEM, as many of today’s consumers do not trust the quality of search results tagged as “ads.”

Trust EWR Digital with your SEO campaigns

Overall, SEO marketing campaigns optimize your website traffic, leading to increased customer interactions and profitability for your business. Although the best time to create an SEO marketing campaign is before you launch your business, it is never too late to take advantage of the results it brings to your company.

If your business needs assistance building their SEO campaigns, look no further than EWR Digital. EWR Digital is a nationally recognized full-service digital marketing agency specializing in digital solutions from enterprise SEO to branding. Our SEO consultants use the most up-to-date information and internet marketing tools to help grow your company’s SEO ranking. Contact us to discuss your SEO and digital marketing needs.