Using Content To Engage With The Marijuana Community

By Matt Bertram

By Matt Bertram

Matt Bertram is Head of Digital Strategy at EWR Digital. He is a nationally recognized expert in SEO and the Co-Host of the top rated SEO Podcast, "The Unknown Secrets of Internet Marketing." Author of Build Your Brand Mania: How to Transform Yourself Into an Authoritative Brand That Will Attract Your Ideal Customers with contributing articles in Forbes, Search Engine Journal and numerous other publications pertaining to digital marketing.

Marijuana SEO is essential to the success of your cannabis business.

You may well have heard the phrase “content is king,” and when it comes to marijuana marketing, this is certainly the case. Certainly, compelling marijuana content marketing help your business:

  • entertain
  • educate; and
  • engage with the online community.

If you can follow the 3 Es listed above, you can reach a wider target audience with your marijuana branding.

So, how do you go about using content to your advantage? The marketing experts at EWR Digital offer you their advice below.

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What Makes Your Marijuana Branding Stand Out?

It’s important to share content which highlights the special nature of your brand. Your content marketing, then, is key to your success.

No matter whether you’re taking photos of your edibles, CBD/CBD oil or THC products, or whether you’re sharing marijuana marketing strategies with others in the industry, you need to show your target audience that there’s plenty of engaging content available from your brand.

Keep mixing it up so your audience stays interested over the long-term. You can even poll them to discover what kind of information they want to see, and then deliver what they’ve asked for.

Content is king.

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Harness the Hashtag

Hashtags are a useful way to track social media engagement through several different platforms.

There are a few services that help you discover the impact of specific hashtags.

Note that you shouldn’t do “keyword stuffing” with content, and you shouldn’t do them with hashtags either. You don’t need 20 different hashtags in one message – at that point, it starts to look spammy.

Simply place a few hashtags strategically in your content, and you’ll start seeing a big difference. Research popular hashtags within the cannabis-using community and then incorporate them from time to time in your messages.

Cross Promotion With Different Brands

Whether you partner up in a paid arrangement or through mutual trade, cross promotion is a great marketing strategy.

Find individuals and businesses that are a good fit with your brand, and are able to offer influence through their own following.

It’s a simple way to expand your target audience and broaden your brand’s reach.

Make connections and use them to your advantage.

Don’t Ignore Your Audience

Always try to respond when people engage with your company online. Your customers matter – don’t forget that! Keep those relationships high on your priority list.

By responding to your customers, you can build trust with your brand’s audience. Be friendly, professional, empathetic, and prompt in your reply.

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Finally, handle complaints and concerns professionally. Don’t ignore them. Make sure to address them in a professional manner and offer some sort of solution. Avoid heated exchanges with disgruntled followers or customers. You don’t want to risk the world getting the wrong idea and an unfavorable opinion about your business.

Brand protection and handling customer support with grace is essential. When you are patient and kind, you’re more likely to encourage followers to engage with the brand, use your business and spread the good news of all you have to offer to their friends.

Adopt a Data-Led Strategy

Check the metrics for your marijuana business’ social media and determine which posts resonate most with your target audience. When you have this data, you will have a greater insight into the types of posts your network responds well to, and the best times and days to interact effectively with followers. Revisit your brand’s strategies regularly to optimize the content in terms of timing and type.

Get Marijuana Branding Advice from the Experts at EWR Digital

For more information on marketing a restricted business – or any business – contact the experts at EWR Digital by calling us at 713-592-6724!

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Using Content to Engage with the Marijuana Community | EWR Digital – Houston, TX