Top 101 SEO Tips And Tricks

Jul 13, 2018

<a href="" target="_self">Matt Bertram</a>

Matt Bertram

Matt Bertram is a award-winning marketing consultant and SEO Expert. He is the lead digital strategist at EWR Digital. Host of the Best SEO Podcast and Co-Host of the Oil and Gas sales and marketing podcast.

Is your business struggling with SEO?

Here are 101 great tips and tricks to help you with your Search Engine Optimization strategy.

1 Create high-quality long-form content instead of creating marginal content for keyword variation.

 2 With anchor text use a ratio of 25% Exact Match Keywords, 25% long tail keywords, 25% naked URL and 25% company name to make sure you don’t set off any Google alarms.

3 Award badges are a simple and highly effective way to get backlinks.

 4 Remember other search engines, like YouTube and Pinterest, when planning your SEO strategy.

5 Building out citations and linking back to your site is an easy and effective way to help with Google rankings.

 6 Review the pages on your site that get lots of traffic and take steps to improve conversions.

7 Embedding maps on your web pages increase the user experience on your website.

8 Focus first on Mobile design, it is Google’s first priority when indexing.

 9 Your office location will have a big impact on your local SEO, choose wisely.

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10 Check search rankings for spikes and dips in positioning.

11 Spend as much time promoting the content as you did producing the content.

12 Use emotional triggers to enhance CTA’s.

13 Make sure your visual appeals to your target audience.

14 Handle the SEO basics before you launch your site.

15 Use short paragraphs for long content.

16 Use PPC data to enhance SEO rankings.

17 Target smaller niche publications for a larger local impact.

18 Educate Your Reader to Increase Engagement.

19 Be sure and use citations, NAP listings to your advantage, most are free to list your business.

20 Outside promotions can influence your Analytics.

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21 Setup a scholarship, for edu backlinks.

22 Repurpose pages that rank but don’t produce.

23 Include trending topics in your content when relevant.

24 Use real examples in your content.

25 Include a CTA at the end of your blog post.

26 Make sure your content provokes an emotional response.

27 Instead of Choosing Keywords, Select Keyword Concepts.

28 Take Advantage of Outbound Linking Opportunities.

29 Don’t let technical issues kill your SEO.

30 Proofread and check grammar before posting content.

31 No duplicate content!

32 Take advantage of easy, relevant link building opportunities.

33 Create landing pages for each location.

34 Create content that supports your branded searches.

35 Check Google search console to confirm your website has been indexed.

36 Write articles with your own strong opinion about relevant trending topics.

37 Be sure to update your content regularly.

38 Make sure social sharing is prominent.

39 When you are making major website changes, like changing your domain name, hire an expert.

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40 Follow local business platform guidelines or risk getting your NAP listing suspended.

41 Don’t forget Bing when working on SEO and Paid strategies.

42 Three percent of websites have broken internal links. Make sure your website is not one of them.

43 Any stellar SEO strategy should be meticulously tracked and heavily data-driven.

44 Stop chasing the algorithm. Just provide a great experience to the Google user.

45 Add parentheses to title tags to increase readability.

46 Build interactive data for some amazing link building.

47 Include buyer intent keywords in your product descriptions.

48 Use an expert when considering geofencing as a targeting marketing strategy for your business.

49 When working with a restricted product, maximize local SEO first.

50 create the definitive guide for your industry to attract more links.

51 Use phrases that guide action on mobile devices on your mobile campaigns. “purchase from your smartphone”

52 Determine the user intent prior to writing your content.

53 Use easier terms to help rank for harder terms.

54 Optimize the mobile experience when using responsive design.

55 Design display ads based on your target audience.

56 Be sure and optimize and compress your images for faster load times.

57 Test different hosting providers, then choose the fastest one.

58 Places a call to action in your meta description.

59 Even an internal link is still considered a link.

60 Make sure your website is siloed correctly, you don’t want to confuse your audience.

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61 Use outbound links, just make sure the content is relevant.

62 Don’t go after the keyword unicorns, just because it has high search volume doesn’t mean it’s going to be good.

63 Setup Google alerts to not only spy on competitors but find out where you’re being mentioned.

64 Find the content gaps throughout your website and fill them up.

65 Ask a question, and answer it.

66 Use case studies within your content.

67 Use automated drip campaigns to find, convert and keep customers.

68 Don’t focus on production value video; focus on videos that provide value.

69 To build links, pitch but don’t pitch hard.

70 Determine your goals and objectives before you start writing content.

71 Encourage users to watch videos and engage.

72 Break up blogs and use them as social post.

73 Block staging sites from being indexed.

74 Immediately begin videos with audio.

75 Create videos of the product in use for your e-commerce website.

76 Create a PPC ad schedule around events.

77 Have A Consistent Marketing Message Across All Owned Media.

78 Use Cross-Channel Marketing for Specific Campaigns.

79 Use click bait in your product page title.

80 Avoid Link Spamming.

81 Use keyword search terms like, best, how to, effective, to help with ranking.

82 Use GDN placements On the same sites as Your traditional marketing.

83 Use GA Pages report to determine which web pages have the best engagement.

84 Coordinate local events with link building to increase local presence and generate quality links.

85 Be socially active on the platforms where your target clients are active.

86 If search volume is low, be prepared to spend in other areas.

87 Use responsive design to eliminate redirect issues between desktop and mobile sites.

88 Use paid clicks to support content promotion.

89 Use different types of content for different types of website visitors.

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90 Review your ad extensions to make sure they are relevant, compelling and performing well.

91 Remember your on-page optimization when doing paid search health checks.

92 Include a countdown timer in your Google Adwords ads to create a sense of urgency.

93 Compare month to month and year to year data when reviewing results.

94 Improve the presentation and engagement of your content by using visuals and media.

95 Use negative keywords for products and services when managing PPC.

96 Try Social Commenting Plugins to Prevent Comment Spam.

97 Analyze the Device Overview Report to Understand Best Performing Devices.

98 Post regularly on social media, especially Google +.

99 Connect with other bloggers in your niche for guest blogs.

100 Local SEO is becoming more and more important.

101 Use ALT tags in your picture descriptions.

Subscribe and Listen to the Best SEO Podcast – “Unknown Secrets of Internet Marketing”

With a library of over 450 internet marketing podcast, Chris and Matt give away all their tips and tricks about internet marketing each week for free!

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101 SEO Tips and Tricks | EWR Digital – Houston, TX Internet Marketing