Every company needs marketing, but what about SEO marketing? Search engine optimization is the process of optimizing your website to gain the maximum amount of organic traffic from search engines.
SEO plays a huge part in a company’s online success, and not just in terms of ranking high in the search results.
If your company does not have an effective SEO strategy or is not using SEO at all, you’re making a big mistake. Your company is losing money every day!
I’m sure your company has heard over and over again that you need SEO marketing. Of course you do, but are you being told why? Probably not! Read on to find out why SEO is so important.
SEO is a marketing discipline focused on growing visibility in organic search engine results.
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Here are 6 reasons why your company should be using SEO marketing.
1. Your Customers Use the Internet
Think about this: over 50% of the world’s population has access to the internet. Today, more and more people are searching the internet for what they need. That means if they need a plumber to fix a leaky faucet, or a lawyer to get them out of a ticket, where do they turn? The internet!
2. Build Better Brand Awareness
When you rank well in search engine results, people will see your company’s name before they see any of your competitors. Having that instant brand recognition can really pay off when clients start comparing businesses and reaching out. After all, a client needs to know who you are before they can call you.
3. Cut Costs
The cost of an SEO marketing strategy is considerably lower than that of most traditional marketing campaigns. SEO takes some time to really begin working, but that patience pays off when you realize how much you are saving. People who are using Google and other search engines to research your industry are already considering your services. You just need to point them to your website for them to take action.
4. Higher ROI
The reduced cost of SEO means you can more effortlessly attain an optimistic revenue for your marketing budget. The greater interest among search engine users combined with your top position in search results is all designed to get you more clients. The outcome is higher earnings for lower costs.
5. Mobile Users
Mobile traffic continues to grow at a fast pace, and more people are using a mobile device over computers. SEO Marketing allows your company to be found when people are searching for a service on a search engine. Local SEO can help your company be found by people that can turn into visits, phone calls, or an instant online purchases.
6. Your Competition Is Using SEO Marketing
Have you wondered why your competitors see more online traffic than your company? It’s probably because they’re using SEO. Just know when your company hits a high ranking, it takes a lot of work to keep it there.
According to Fundera, every business needs to have an SEO strategy because search is one of the primary ways that customers find and connect with businesses.
Your competitors are going after the first page of Google, too, so you need to either compete to beat them, or you can just sit back and let them take the top spot on Google and majority share of traffic for your industry. But who wants to do that? Fight back! Earn the top spot you deserve by using SEO marketing.
With SEO marketing, you can increase the odds of people locating your website and reaching out to your company. Think about how convenient the internet really is. Anyone can search for a business, review the business, and even make a purchase. Not to mention, you can access the internet from the comfort of your home or while on the go from your phone or tablet.
SEO can do so much for your company!
SEO Marketing Works
By using a solid SEO strategy can help raise rankings and drive traffic to your website. SEO practices are constantly evolving, but several core elements of SEO are the same today as they were 10 years ago.
This is good news for company’s who don’t have the budget to hire an SEO marketing team because they can still maintain their search engine rankings with simple edits to their websites.
Over 70% of consumers research companies online before giving them their business.
Did you know more than 70 percent of consumers research companies online before giving them their business? Based on that statistic, simply having a functional website isn’t good enough – not if you want to grow your business and find new customers.
Potential customers won’t find your business if it’s buried deep in the search rankings. And a big part of SEO is filling out your website with useful, relevant content. Not only does SEO enhance the visibility of your business, but visitors are much more likely to become customers after researching properly optimized websites.
Your company needs an SEO strategy in place to attract organic traffic to your website. It provides a tremendous ROI when done right, and is a great long-term strategy.
Why Does My Company Need SEO Marketing | EWR Digital – Houston, TX