Every company needs marketing, but what about Search marketing? Search engine optimization is the process of optimizing your website to gain the maximum amount of organic traffic from search engines.
SEO plays a huge part in a company’s online success, and not just in terms of ranking high in the search results.
If your company does not have an effective SEO strategy or is not using SEO at all, you’re making a big mistake. Your company is losing money every day!
I’m sure your company has heard over and over again that you need SEO marketing. Of course you do, but are you being told why? Probably not! Read on to find out why SEO is so important.
“The best place to hide a dead body is the second page of Google search results.” (Joke) – Anonymous
6 reasons why your company should be using SEO for Seach Marketing
1. Your Customers Use the Internet
Think about this: over 50% of the world’s population has access to the internet. Today, more and more people are searching the internet for what they need. That means if they need a plumber to fix a leaky faucet, or a lawyer to get them out of a ticket, where do they turn? The internet!
2. Build Better Brand Awareness
When you rank well in search engine results, people will see your company’s name before they see any of your competitors. Having that instant brand recognition can really pay off when clients start comparing businesses and reaching out. After all, a client needs to know who you are before they can call you.
3. Cut Costs
The cost of an SEO marketing strategy is considerably lower than that of most traditional marketing campaigns. SEO takes some time to really begin working, but that patience pays off when you realize how much you are saving. People who are using Google and other search engines to research your industry are already considering your services. You just need to point them to your website for them to take action.
4. Higher ROI
The reduced cost of SEO means you can more effortlessly attain an optimistic revenue for your marketing budget. The greater interest among search engine users combined with your top position in search results is all designed to get you more clients. The outcome is higher earnings for lower costs.
5. Mobile Users
Mobile traffic continues to grow at a fast pace, and more people are using a mobile device over computers. SEO Marketing allows your company to be found when people are searching for a service on a search engine. Local SEO can help your company be found by people that can turn into visits, phone calls, or an instant online purchases.
6. Your Competition Is Using SEO Marketing
Have you wondered why your competitors see more online traffic than your company? It’s probably because they’re using SEO. Just know when your company hits a high ranking, it takes a lot of work to keep it there.
According to Fundera, every business needs to have an SEO strategy because search is one of the primary ways that customers find and connect with businesses.
Your competitors are going after the first page of Google, too, so you need to either compete to beat them, or you can just sit back and let them take the top spot on Google and majority share of traffic for your industry. But who wants to do that? Fight back! Earn the top spot you deserve by using SEO marketing.
With SEO marketing, you can increase the odds of people locating your website and reaching out to your company. Think about how convenient the internet really is. Anyone can search for a business, review the business, and even make a purchase. Not to mention, you can access the internet from the comfort of your home or while on the go from your phone or tablet.
“You can’t just ‘SEO’ your website and be done. It’s a forever moving goal post.” – Stoney deGeyter
SEO Marketing Works
By using a solid SEO strategy can help raise rankings and drive traffic to your website. SEO best practices are constantly evolving, but several core elements of SEO are the same today as they were 10 years ago.
This is good news for company’s who don’t have the budget to hire an SEO marketing team because they can still maintain their search engine rankings with simple edits to their websites.
Search Engine Optimization (SEO) offers several benefits for businesses and websites:
- Increased Website Traffic: Implementing effective SEO strategies can improve your website’s visibility in search engine results pages (SERPs). By ranking higher for relevant keywords, you can attract more organic traffic to your website.
- Higher Quality Leads: SEO helps target specific keywords and optimize your website content to match user intent. This means that the traffic you receive through SEO is more likely to be interested in your products or services, resulting in higher-quality leads.
- Cost-Effective Marketing: SEO is a cost-effective marketing strategy compared to other digital marketing techniques like paid advertising. While it requires time and effort to implement, the long-term benefits can be significant, and you don’t have to pay for each click or impression.
- Improved User Experience: SEO involves optimizing your website’s structure, navigation, and overall user experience. By providing a seamless browsing experience, fast page load times, mobile-friendliness, and easy-to-navigate content, you enhance user satisfaction, which can lead to higher conversion rates.
- Brand Visibility and Awareness: Ranking higher in search engine results establishes your brand’s credibility and authority in the eyes of users. The more frequently your website appears in relevant searches, the more exposure and brand recognition you gain.
- Long-Term Results: Unlike some short-term marketing tactics, the benefits of SEO can last for an extended period. While it may require ongoing optimization and maintenance, once you establish a solid SEO foundation, your website can maintain its visibility and rankings, bringing consistent organic traffic.
- Competitive Advantage: SEO helps you stay ahead of your competitors. By optimizing your website and content, targeting niche keywords, and providing valuable information, you can outrank competing websites and attract users who are actively searching for what you offer.
- Trackable and Measurable Results: SEO allows you to track various metrics and gather valuable insights about your website’s performance. You can monitor organic traffic, keyword rankings, conversion rates, and other metrics to measure the effectiveness of your SEO efforts and make data-driven decisions.
- Local Search Visibility: For businesses with a physical presence, local SEO optimization can help attract local customers. By targeting location-specific keywords, optimizing Google My Business listings, and ensuring consistent business information across directories, you can increase visibility in local search results.
- Adaptability to Algorithm Changes: While search engine algorithms evolve, SEO principles generally remain constant. By implementing ethical SEO practices and staying updated with algorithm changes, you can adapt your strategy to maintain or improve your website’s rankings, ensuring continued success.
Overall, SEO provides a range of benefits that can positively impact your website’s visibility, traffic, user experience, and business growth.
Over 70% of consumers research companies online before giving them their business.
Did you know more than 70 percent of consumers research companies online before giving them their business? Based on that statistic, simply having a functional website isn’t good enough – not if you want to grow your business and find new customers.
Potential customers won’t find your business if it’s buried deep in the search rankings. And a big part of SEO is filling out your website with useful, relevant content. Not only does SEO enhance the visibility of your business, but visitors are much more likely to become customers after researching properly optimized websites.
Your company needs an SEO strategy in place to attract organic traffic to your website. It provides a tremendous ROI when done right, and is a great long-term strategy.
Hire EWR Digital for your SEO needs
When considering hiring an SEO agency, it’s essential to choose one that can deliver outstanding results and provide significant value for your investment. Here are some compelling reasons to consider EWR Digital, an award-winning agency, for your SEO needs:
- Proven Track Record: EWR Digital has a track record of success in delivering exceptional SEO results for clients across various industries. As an award-winning agency, they have demonstrated their expertise and effectiveness in improving website rankings, increasing organic traffic, and driving business growth.
- Strategic Approach: EWR Digital takes a strategic and data-driven approach to SEO. They conduct in-depth research and analysis to identify the most relevant keywords, target audience, and competitors. This enables them to develop customized strategies that align with your business goals and deliver maximum impact.
- Technical Expertise: SEO involves various technical elements that can significantly impact your website’s performance and visibility. EWR Digital has a team of skilled professionals who are well-versed in technical SEO aspects, including website structure, site speed optimization, mobile optimization, and schema markup. They ensure that your website meets all the technical requirements for search engines, enhancing its visibility and user experience.
- Content Optimization: High-quality and optimized content is a crucial component of successful SEO. EWR Digital excels in content optimization, ensuring that your website’s content is engaging, relevant, and optimized for target keywords. They understand how to create content that not only attracts search engines but also resonates with your target audience, driving higher engagement and conversions.
- White Hat SEO Practices: EWR Digital follows ethical and sustainable SEO practices. They stay up-to-date with search engine algorithm changes and industry best practices, ensuring that their strategies are in line with the latest guidelines. By employing white hat techniques, they prioritize long-term success and avoid any risks of penalties or negative impacts on your website’s rankings.
- Customized Approach: EWR Digital understands that every business is unique, and there is no one-size-fits-all solution for SEO. They take the time to understand your specific needs, industry dynamics, and target audience. With this information, they tailor their strategies and recommendations to ensure maximum impact and ROI for your business.
- Transparent Reporting: EWR Digital believes in transparency and accountability. They provide detailed and comprehensive reports on the progress and results of your SEO campaigns. These reports include key performance indicators, such as keyword rankings, organic traffic growth, and conversion metrics. This allows you to track the effectiveness of their efforts and make informed decisions about your SEO strategy.
- Client Satisfaction: EWR Digital prioritizes client satisfaction and long-term partnerships. Their dedication to delivering exceptional results and providing top-notch customer service has earned them a reputation for client satisfaction. They have a portfolio of satisfied clients who have achieved significant growth and success through their SEO services.
By choosing EWR Digital as your SEO agency, you can benefit from their proven expertise, strategic approach, technical knowledge, and commitment to delivering outstanding results. Their award-winning status, combined with their focus on client satisfaction, makes them a reliable and valuable partner for achieving your SEO goals and driving business success.
Why Does My Company Need SEO Marketing | EWR Digital – Houston, TX