The Guide To Gaining Instagram Followers

By Matt Bertram

By Matt Bertram

Matt Bertram is Head of Digital Strategy at EWR Digital. He is a nationally recognized expert in SEO and the Co-Host of the top rated SEO Podcast, "The Unknown Secrets of Internet Marketing." Author of Build Your Brand Mania: How to Transform Yourself Into an Authoritative Brand That Will Attract Your Ideal Customers with contributing articles in Forbes, Search Engine Journal and numerous other publications pertaining to digital marketing.

This post was written by guest contributor Walter Moore.

Instagram is one of the fastest growing channels, which is allowing both businesses as well as individuals to expand their brands. Especially for businesses, it is an ideal way of:

  • humanizing the brand
  • recruiting future employees
  • showcasing the culture of the company
  • highlighting products
  • exciting your customers
  • generating new business

However, there is a bitter truth you need to know: unless you have gained fame, it is extremely difficult to gain more followers on Instagram. Read on to learn more.

How can I get Instagram followers more easily?

The average business or person is going to take time to build their follower base and draw attention to their profile. Fortunately, there are certain things that can be done immediately for collecting quality followers on a professional business account.

All you have to know is where you should be investing your effort and time. It is your responsibility to customize the profile, curate excellent content, write clever copy, use hashtags, and work with fans and influencers for incentivizing engagement.

Below is a list of the tips that you should definitely follow in order to gain more Instagram followers on your business account.

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Optimize Your Profile for More Instagram Followers

The first and the most important thing that you have to concentrate on is optimizing your Instagram profile. Your profile should provide a good impression to potential followers, make them understand who you actually are, and provide them with great reasons to following you. Give them value!

You have to ensure that your username can be recognized easily. If you see that the name of your business has already been taken, put the name of your business as the first part of the username so it’s easy for people to find you.

Don’t make your profile private!

Don’t make your profile private. Public profiles are visible to everyone, and as a business, it’s your responsibility to ensure that you’re speaking to as many people in your audience as possible.

Choose the ideal profile picture, either a team photo or maybe your logo. Try to keep it similar to photos you use on other social networks.

Don’t forget to add your website link in your Instagram bio, so that people can directly visit the business website from your Instagram account.

Ensure that you enable notifications, so that you understand when people are liking, commenting, and sharing the photos.

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Designate Content Creators

Just like you should have a team of people managing social media accounts, it is necessary to have a few people who are going to manage the Instagram account as well.

If possible, choose someone with experience handling Instagram accounts who is well aware of all the features that Instagram offers.

If you’re part of a large organization, it’s obvious that you’ll come across numerous people interested in stating their opinions on your content. So be extremely careful about what you post.

You can also buy followers for your Instagram account, from reputed websites.

Brush up on Photography and Editing Skills

On Instagram, the quality of your posts makes a huge difference. Your followers on Twitter can perhaps forgive your bad tweets, but if you have a bad photo on Instagram, you can lose a huge number of Instagram followers.

This definitely does not mean that you need to take your pictures on a DSLR. Your smartphone is often more than enough; however, it is crucial that you have some knowledge about photography and photo editing.

Keep all your Instagram photos high quality.

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Keep these tips in mind when taking pictures:

  • Ensure that you are focusing on one object at one time.
  • Try to embrace the negative space.
  • Make sure that you’re finding interesting perspectives.
  • Look for symmetry.
  • Capturing small details is important.
  • Try to make your followers laugh!

This is going to ensure that more people are interested in your profile, and they’ll end up following you.

Post on Instagram Regularly to Gain Instagram Followers

As soon as you have created your profile and followed all the steps that have been mentioned above, it is time to post on Instagram. It’s a great idea to have several posts up already before engaging with people.

In this way, when people visit your profile, they’ll see it isn’t empty. When they see those photos, it will build credibility and tell them that you are committed to posting great content on a regular basis.

Also, optimize your posting schedule on the basis of the different time zones of your audience.

According to Hubspot, 80% of the US population is on Instagram.

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Write Engaging Captions

It’s true that photos, as well as videos, are the most important parts of your Instagram posts, but don’t forget about your captions!

They are also important parts of the post and cannot be ignored. Ensure that your captions are engaging and pleasant.

The right caption can humanize your brand, win over more Instagram followers, and make your content shareable, thereby providing more exposure.

Use Relevant Hashtags

If you make use of proper hashtags, your posts are going to be exposed to a huge number of audiences, who do not follow you or do not have an idea about your brand.

You need to understand that the hashtags should be used sparingly and in an intelligent way, so that they look more engaging.

Make sure they’re relevant to what you’re posting about. If you’re posting about rental trucks, don’t add #cooking. It should all fit nicely.


Getting followers on Instagram is definitely an extremely difficult task, but if you follow the tips that have been mentioned above, it is going to be extremely easy for you. It is true that nothing is going to happen overnight, but you can be assured that you will get more followers within a short time.

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The Guide to Gaining Instagram Followers | EWR Digital – Houston, TX