Tips

by Matthew Bertram | Apr 4, 2025 | Digital Strategy & Transformation

Building Your Legal Practice: The Top Tips For Law Firm Marketing

Are you looking for ways to boost your law firm's business and reach new clients? With over 435,846 law firms in the US, it is crucial to stand out from the rest. This is where the use of law firm digital marketing strategies come in handy. In this article, we will discuss five of the best law firm marketing strategies that can help you generate brand awareness and new leads. These include search engine optimization (SEO), content creation, email marketing, pay-per-click advertising (PPC), and social media marketing. By using these tactics, you can attract website traffic, improve your brand reputation, generate leads, and increase brand trust and loyalty. With the right approach, your legal practice can stand out from competitors and reach new heights.

by Matthew Bertram | Jan 29, 2025 | SEO & LLM Visibility

7 Effective SEO Strategies in 2026 (Including AI SEO Tactics)

Do you want to create an SEO business plan that will effectively boost your website's visibility and ranking? Search engine optimization (SEO) plays a crucial role in keeping your website visible and ensuring it appears at the top of search results. It serves as a foundation for digital marketing strategies, but achieving high ranks requires careful planning and a deep understanding of search engine algorithms. If you're new to the online industry, understanding SEO may seem like deciphering abstract art.

To help you navigate the world of SEO, we have compiled a list of the seven most effective strategies for your business. By incorporating these SEO trends and techniques into your plan, you can enhance your website's visibility, outrank competitors, and drive more organic traffic to your site.

by Matthew Bertram | Mar 25, 2024 | SEO & LLM Visibility

Mastering On-Page SEO and Technical SEO: Boost Your Website's Rankings with Expert Strategies | EWR Digital

Foundations of Inbound Marketing In the realm of inbound marketing, 61% of marketers consider SEO a paramount concern. The absence of SEO could potentially lead to reduced sales within the digital landscape and should be considered when doing web design and development. But, here’s the catch. It encompasses technical SEO that’s almost a separate niche, […]

by Matthew Bertram | Jan 6, 2024 | Digital Marketing, Internet Marketing, SEO & LLM Visibility

6 Seo Tips Every Small Business Owner Should Know

More than 93% of all online experiences start with a search engine. Today’s customer hits the internet first when they’re thinking of making a purchase. As such, winning the search war is the new moment of truth. If you don’t win over the customer’s attention here, you’re bound to lose. It’s no surprise, then, that search engine optimization (SEO) […]

by Geoff Campbell | Dec 10, 2023 | Digital Advertising (PPC & SEM)

The Role of Remarketing in B2B PPC Advertising

Remarketing, also known as retargeting, is a powerful tool in the world of B2B PPC advertising. It's a strategy that allows businesses to re-engage with potential clients who have shown interest in their products or services but didn't take the desired action, such as making a purchase or filling out a contact form. In this […]