Is Facebook Advertising Worth It?

Jun 25, 2018

<a href="" target="_self">Geoff Campbell</a>

Geoff Campbell

Geoff Campbell is a PPC and Paid Media Manager for eCommerce, Industrial, and Enterprise brands.

You’re sitting at your computer taking a small Facebook break when you wonder, “Could my Houston business use Facebook advertising? Is it even worth it?” If you have a small business in Houston and you’re wanting to grow, read on to learn why Facebook advertising is worth using.

Get the Facebook Advertising You Need

The old way of advertising doesn’t work anymore.

There is a Reason Businesses Choose Facebook

If you’ve sat through a few episodes of Mad Men you might have an idea of what advertising used to be like. A bunch of well-dressed men in a room coming up with 30-second commercials and jingles. Commercials and jingles worked then because TV was a new medium. If people didn’t have a TV set in their home, they had family or friends who did.

Soon everyone had a TV and the commercials that came with it. Pretty soon ads became these little annoying breaks between all the good shows people loved watching. As time went on, ads went from annoying to ineffective. People knew the ads were selling to them and they didn’t want it.

So people canceled their cable service and started sticking to streaming services like Netflix, Hulu, Amazon, and YouTube. So how can businesses like yourself advertise to new customers if the new customers aren’t watching broadcast TV?

Go to where the customers are.

Are Your Customers on Facebook?

There are more than 50 billion businesses on Facebook.

More People Than Ever Use Facebook

As we have mentioned before, there are 2 billion active monthly Facebook users. 1.5 billion of those use Facebook daily. At times it seems everyone and their grandmother is using Facebook, and business have taken note.

According to a Forbes article, there are over 50 billion businesses using Facebook. That was in 2015. Who knows what that number is today! If you’re not using Facebook advertising, you could be missing out on one of the most modern ways to increase brand awareness, market to key demographics, and learn what today’s consumers want in advertising.

Facebook advertising can help you increase brand awareness.

Why Facebook Is Worth It

So now you might be thinking, “Okay, I get it. People are on Facebook. So what can Facebook do for me?”

With Facebook advertising, you can:

  • Increase brand awareness
  • Target ads to key demographics
  • Find customers you’re familiar with

Increasing Brand Awareness

If you own a relatively new Houston business and want to get the word out that you’re open, Facebook advertising can help. When you start crafting a Facebook ad one of the first things you’ll decide is the ad’s objective.

In this instance, you’ll choose brand awareness. This way, your ad will be shown to people who might not have found your business organically. It accelerates your exposure so more people will know about you.

Increase Your Brand Awareness Now!

The key is to go niche.

Target Ads to Key Demographics

I once had a friend sell a used Skittles wrapper on eBay. It sold for $4 after a bidding war. He then topped that by selling well-worn books people left on the curb, used Coke cans, and anything else you would never believe people would actually bid on, much less buy when the excitement ended.

So how did he do it?

“It’s all about being niche,” he told me. He then popped open the eBay options and showed me the zillions of different categories eBay had. He’d search until he found the group of people who loved all the odd trash he found. He knew that the more niche his listing was, the better his listing would do. And you can do the same thing with Facebook advertising.

Facebook ads can be targeted to:

  • Location
  • Age
  • Gender
  • Languages
  • Interests
  • Behaviors
  • Connections

If there’s a demographic you know would be interested in your Houston business, you can craft an ad for them with laser-like focus. The more focused your targeting, the better your ad will perform.

Find Customers Willing to Buy

Use your lists of previous customers to find new ones.

Find Customers You’re Familiar With

Imagine this for a moment. You’ve decided to use Facebook advertising and it’s worked well for you. So well, in fact, that you have long lists of past customers and clients. So what can do you with all that information?

Upload it to Facebook.

Facebook’s “lookalike” feature allows you to upload all your past customer lists so it can find you new customers. And because you’ll be using information from people who’ve bought from you in the past, these new customers will have a lot of the same interests and be more likely to buy.

Get the Best Facebook Advertising With EWR Digital

If you have a Houston business and you’re wondering what Facebook advertising can do, call EWR Digital today. We’ve been around since 1999 and have all the best Facebook advertising tools at our fingertips. We create engaging Facebook ads that people (and their wallets) respond to. (713) 592-6724 Call or click below to get the social media tools you need!

Call Now!

Is Facebook Marketing Worth It? | EWR Digital – Houston, TX Internet Marketing