How Social Media Marketing Works

By Matt Bertram

By Matt Bertram

Matt Bertram is Head of Digital Strategy at EWR Digital. He is a nationally recognized expert in SEO and the Co-Host of the top rated SEO Podcast, "The Unknown Secrets of Internet Marketing." Author of Build Your Brand Mania: How to Transform Yourself Into an Authoritative Brand That Will Attract Your Ideal Customers with contributing articles in Forbes, Search Engine Journal and numerous other publications pertaining to digital marketing.

Finally, after months of planning, you have a website you can be proud of. It’s easy to read and has plenty of information about your business and tons of excellent blogs to boot.

So now you’re probably wondering, “How does social media marketing work? Is this something my business and website could use?”

If you’ve got a business and a website, you may think that’s all you need. But as you will learn in this blog post, social media marketing is key to generating new leads, exposing others to your brand, and boosting your services.

Hire the Social Media Marketing Experts Today

Social Media Marketing allows you to connect with loyal customers.

What is Social Media Marketing?

In basic terms, social media marketing is using social media websites like Facebook, Instagram, Pinterest, Twitter, and LinkedIn to mention your business and services.

But social media marketing is much more than that. It’s a way for you to connect with your customers, advertise your services, and get your content out there.

Suppose you write an engaging blog about your real estate business. It has a nice little story to introduce the topic, flows well, and contains relevant information people want to read. It’s easy to think your work is done as soon as you hit publish. It’s out there, so people see it, right?

Well…maybe. And maybe not. You may have great content sitting on your website, but unless people follow your blog already or actively search for it, they generally don’t know when new content is uploaded.

That’s where social media marketing comes in.

With social media marketing, you can take your new content and increase its exposure by posting it on social media. The more people who see your content, the more likely they are to choose you when they are looking for a new home, looking to sell their current one, or when they’re in need of any other great services you offer.

See What Social Media Marketing Can Do for You

Nowadays, people would rather shop online than in stores.

Why is Social Media Marketing Important?

Twenty-five years ago people were content to shop in stores with real-life clerks who could help them get what they need and make decisions on what to buy. Failing that, they turned to magazines and the news.

Now people to turn to the internet. In a recent Buzzfeed video, content creator Freddie said that she rarely shops in real life. She’d rather do it all online.

And she’s not alone.

In fact, more and more people use the internet to help them make decisions on what to buy, and where and how to buy it. Social media websites are so widely used that according to Statistica, 81% of the population uses social media. That’s just in the United States alone.

If your business is planning to reach people internationally as well as nationally, social media marketing is one of the best ways to do it.

Boost Brand Awareness With Social Media

Social lets you tell the world about important company changes.

Social Media Marketing Keeps Your Brand in People’s Heads

On June 4, 2018, the iconic breakfast and late-night food chain IHOP used Twitter to announce that it would be temporarily changing its name from IHOP to IHOb and reveal what the B stood for on June 11.

Social media sites from Twitter to Facebook were abuzz with questions.

Why change the name?

What would the B stand for?

Why make changes now when everyone knows them as the International House of Pancakes?

Then, when June 11 rolled around, everyone got their answer: The “b” in IHOb would stand for burgers.

IHOP wanted to show the world that their burgers are just as noteworthy as their pancakes, and with the help of social media marketing, people got the message. The messages went viral and actually ended up inspiring a slew of responses across social media, meaning their message reached thousands of people.

Learn How To Keep Your Brand in People’s Heads

You should use social media marketing to engage with your customers.

Connect Personally With Clients and Customers

One of the most important things you can do with social media marketing is to connect with your customers.

Twitter user Tony X asked the famous fast food chain Wendy’s if they had any beef with IHOP’s b.

When Wendy’s replied to Toney X they not only increased their brand visibility with their funny comeback, they also let people know that they’re listening to their social media marketing. If people want to say something, Wendy’s is going to notice. And you should do the same for your social accounts.

Now, not all content has to be like Wendy’s. In fact, it might be best not to engage in that type of comeback commenting when you’re first starting out. But as long as you reply to customers who comment on your social media sites and use social media marketing to show off your new content, your brand awareness can expand.

Do You Want New Leads?

Hire EWR Digital for Your Social Media Marketing Today!

If you have a business with a website and you’re wanting to get into the social media game, hire EWR Digital today. We’ve been around since 1999 and know what it takes to create engaging social media marketing content that people will like. Call (713) 592-6724 or click below to get the social media marketing you need!

Call Us Now!

How Social Media Marketing Works | EWR Digital – Houston, TX Internet Marketing