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How to Create a Brand Identity: Your Complete Step-By-Step Guide

How to Create a Brand Identity: Your Complete Step-By-Step Guide

Let's paint the picture: So, you've developed a business concept that will allow you to use your skillset, provide innovative solutions to your customers, and rack in some serious profits, right? Awesome! Now, you need to think about now only how you'll set yourself apart from your competitors, but also how to ensure your target market recognizes, connects with, and remembers your business. Branding is what makes that happen. What is your brand? Well, you're not precisely sure…yet. It's...

How to Navigate the Rebranding Process: A Complete Step-By-Step Checklist

How to Navigate the Rebranding Process: A Complete Step-By-Step Checklist

Does your business need a fresh face?  You may need to re-focus on what's most important to ensure your business's success. Or, maybe you're looking to go in a new direction. Either way, the result is the same: you're ready for a rebrand. The rebranding process only works if you show up prepared. Here's a step-by-step checklist to walk you through the rebranding process. Before you know it, you'll have a whole new company and a fresh perspective. Know Why You Want to Rebrand If...

4 Essential Elements of Powerful Brand Storytelling

4 Essential Elements of Powerful Brand Storytelling

As of 2015, there are over 27 million entrepreneurs in the United States. Industry competition is stiff in any niche, and the sheer volume of other successful business owners doesn't make things any easier. Luckily, there are a few strategies you can implement to help you stand out. Brand storytelling is a reliable method you can use to further resonate with your target audience and provide insight into what your business represents.   Not sure where to start? Don't worry,...

How to Use Facebook Ads to Get to Page 1 in 30 Days

How to Use Facebook Ads to Get to Page 1 in 30 Days

This article was written by guest contributor Maggie Tuczapska, owner of Rock Paper Copy. Can you get to Google page #1 in 30 days? Yes, absolutely - and in this article, I will explain how I helped my customer reach page #1 with one blog post and one set of Facebook ads. Let’s get started! Here's how it worked: The strategy began by writing a post. My customer is in a pet niche, so the post had to appeal to pet owners. It was eight weeks before Easter, so it made sense to write on that topic....

Master these 12 Best Press Release Distribution Tips to Boost Your PR Success

Master these 12 Best Press Release Distribution Tips to Boost Your PR Success

This article was written by guest contributor Fred Griffin. Press releases distribution is an effective way to get the word out about your business. You can place your news in front of the media and your target audience. We have compiled some of the best tips that can help you with press release distribution below. Check this out: 12 Best Press Release Distribution Tips to Boost Your Success Tip #1: Use a reputable press release service in distributing your news. Aside from pitching the press,...

Top 5 Impressive Tricks to Get More Web Traffic in 2019

Top 5 Impressive Tricks to Get More Web Traffic in 2019

This article was written by guest contributor Philip Masterson. First things first, organic web traffic is and always should be your No. 1 priority. No matter what kind of website you run, you should be on the lookout for ways to increase your website traffic. Why? Because it shows that people visit your site for something that they want. Organic site visitors are also less likely to leave your site and increase your bounce rate. They are also more likely to convert, so investing in increasing...

What is a Buyer Persona?

What is a Buyer Persona?

Do you have a buyer persona for your business? If the answer is no, or you're not sure what a buyer persona is, then we're here to help. A buyer persona is essential for any business that wants to better understand their customers, increase leads, and improve profits. Read on to learn about buyer personas, how to build your own, and why it's important. What is a Buyer Persona? If you don't yet have a buyer persona, it's time to build one. But first, let's talk about what a buyer persona...

How to Market a Franchise: The First 3 Steps

How to Market a Franchise: The First 3 Steps

When you're looking for business growth, researching how to market a franchise is crucial for long term success. Unfortunately, budding businesses can often find themselves drowned out by a sea of similar hopefuls. Franchises and start-ups face problems that can seem insurmountable. These include weak advertising, poor user interaction, and a lack of publicity. Marketing is the obvious solution to all of these problems, but how do you find the right marketing strategies and techniques? There...

5 Tips To Make Franchise Digital Marketing Simple

5 Tips To Make Franchise Digital Marketing Simple

Franchise digital marketing is a bit different than digital marketing for a single business. When you have multiple locations, you need to make sure your digital marketing strategy is cohesive. All of your marketing materials, wording, and guidelines need to apply to every location. And it's important that all franchisees understand how to market their place effectively within the guidelines set. Follow these tips to ensure your franchise digital marketing strategy is robust and easy to...

8 Law Firm Marketing Strategies

8 Law Firm Marketing Strategies

If you're a law firm wanting to add new clients, adopting law firm marketing strategies is your best chance to make this work. Over the past decade, law offices have popped up on every corner around town. Competition is fierce. It can be frustrating to see your law firm struggling to find new clients. Let's see how: Market Your Law Firm with These 8 Marketing Strategies 1. Redesign Your Website to Work for You Website design has transitioned from static informational pages on the web to...