Branding

Media Buying 101: Important Terms to Understand

Media Buying 101: Important Terms to Understand

When you first start with media buying, you may come across some unfamiliar terms. By knowing what all of the different terms mean, you can create better media buying strategies and ensure you’re getting the most from your campaigns. With that in mind, below are some...

The 3 Stages of Media Buying You Need to Know

The 3 Stages of Media Buying You Need to Know

Media marketing is vital for businesses. When done correctly, it targets the right audience, letting them know what a brand offers. But many business owners make poor advertising decisions because they don't understand media buying basics. Some even find media buying...