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Has your company seen a drop in visibility or recognition recently? Or, has your company been around for several years and not updated logos and other facets of its corporate image? To begin corporate rebranding, businesses must consider what goes into rebranding: the...
57% of consumers think brands aren't authentic. If your brand is authentic, how can it be relatable? Crafting a relatable brand is possible. Small business is all about connecting with people on personal levels. Using this guide, you will learn...
Online digital marketing took the business world by storm nearly 30 years ago. Emerging around the same time as the Internet, this type of marketing started small. Clickable web banners and the launch of Yahoo kicked things off in the ’90s. Before long, companies...
You've built your brand strategy to differentiate yourself in the marketplace, created an exceptional logo, and memorable tagline. You have also designed a functional and attractive website with solid SEO that drives traffic from search engines. So, what's wrong? Why...
The U.S. job market continues to ebb and flow as we move into the second quarter of 2021. The second wave of COVID has caused concerns worldwide, which doesn't convey encouragement for job market growth. According to a recent Bureau of Labor Statistics (BLS) job...
Are you hoping to connect more loyal customers to your startup? If so, you need to build brand loyalty. This is a strategy that builds trust behind your brand, allowing potential customers to feel good about using your product or services. To discover how you...
Are you a small company looking to boost your online success? If so, then you're going to need to start benchmarking data on your competitors. But isn't focusing on your competitors a waste of time? Not necessarily. After all, what worked for them might work for...
What if countless small businesses made it almost impossible for customers to find them? It sounds crazy, but that’s exactly what any business with a poor internet presence is doing. Our world is increasingly digital, and companies without a robust...