Carving A Legalized Market Sharerijuana Marketing

By Matt Bertram

By Matt Bertram

Matt Bertram is Head of Digital Strategy at EWR Digital. He is a nationally recognized expert in SEO and the Co-Host of the top rated SEO Podcast, "The Unknown Secrets of Internet Marketing." Author of Build Your Brand Mania: How to Transform Yourself Into an Authoritative Brand That Will Attract Your Ideal Customers with contributing articles in Forbes, Search Engine Journal and numerous other publications pertaining to digital marketing.

Canadian Marijuana Marketing is on everyone’s mind lately with the October 2018 legalization. It’s important to have marijuana marketing experts on your side when navigating through the industry.

Cannabis has now been legalized for recreational use in Canada as of October 2018, and this has led to a massive boost for marijuana marketing. While the thriving industry is great news for the Canadian cannabis industry, the market is still in its infancy.

Vendors are working on carving out their own market share in a challenging advertising situation. In order to advertise effectively, companies have to get creative.

Canadian cannabis companies cashing in on the legalization of recreational cannabis are facing a serious hurdle: being unable to advertise their products. Marijuana marketing restrictions are extremely severe, challenging business owners to find ways to advertise without breaking any laws.

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The Prohibition of Conventional Marketing

As more conventional advertising methods have been mostly banned, it comes as no surprise that social media is today’s new marketing frontier. If you want to succeed in this industry, get creative with your promotions.

Cannabis businesses have limited options when it comes to marketing.

Cannabis businesses are not allowed to “promote events or people, have celebrity endorsements or to show cannabis in a light of risk, excitement, recreation or glamour.” Even so, brands can sidestep these advertising restrictions through hosting events like gallery shows, concerts, and early showings of products that don’t contain marijuana.

Since violation of the law carries a financial penalty of up to $5 million as well as a possible jail sentence, marijuana businesses should be careful when it comes to marijuana marketing.

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Approved Packaging – Following the Regulations

Marijuana product packaging regulations are particularly tough to circumvent. Logos need to be plain and non-descript – revealing nothing about the product’s content. You should choose your logo and branding carefully, and make sure it passes the guidelines.

While allusions to cannabis use may get past eagle-eyed social media platforms, no images of people smoking or cannabis plants will get through the system. Tread carefully.

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Fines for violating marijuana marketing laws range from $250,000 to $5 million, or even jail time.

Some say that augmented reality may be a possibility for marijuana marketing. AR could make-over the dull, boring, government-approved packaging we have now. When viewed on a smartphone, animations and information could pop up.

It’s an exciting possibility, but remember that the future of these regulations are uncertain. Only time will tell what marketing strategies will be considered acceptable. Keep up to date with regulations in order to make sure you’re complying.

Market Your Marijuana Business with EWR Digital!

The Canadian cannabis marketplace is just now exploring how to push marijuana marketing limits. Get your brand name and adverts out there – now is the time to build your brand.

However, strict compliance is vital to avoid a disaster for your business. It’s a complicated balancing act. Don’t leave it up to chance. Take professional advice from a team of marketing experts. It’s simply the best way to ensure that no mistakes are made.

For more information on marketing your restricted business – or any business – contact the experts at EWR Digital by calling us at 713-592-6724!

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Canadian Marijuana Marketing – Carving a Legalized Market Share | EWR Digital – Houston, TX