Boosting Sales: Why Firing Your Worst Salesperson and Hiring a Digital Marketing Company for Account-Based Selling Makes Sense

Nov 13, 2023

<a href="" target="_self">Matt Bertram</a>

Matt Bertram

Matt Bertram is a award-winning marketing consultant and SEO Expert. He is the lead digital strategist at EWR Digital. Host of the Best SEO Podcast and Co-Host of the Oil and Gas sales and marketing podcast.

The Entrepreneurial Journey in the Oil and Gas Industry: Nine Traits for Success

Matt Bertram OTC

Embarking on the entrepreneurial journey in the oil and gas industry  by implementing account-based selling is no small feat.

Within the 10 years of experience in the field, I’ve witnessed the incredible challenges and successes that come with being an entrepreneur in this global and enormous industry.

The key to thriving lies in innovation, new processes, and a genuine passion for the work.


Let’s explore the nine common traits that successful entrepreneurs in oil and gas share:


  • Determination:

The oil and gas industry is vast and slow to adopt change. Determination is crucial for overcoming long hours, financial struggles, and the perseverance needed to succeed.

  • Risk-Taking:

Entrepreneurs who succeed in oil and gas think outside the box and are willing to take risks that others may shy away from. Embracing the unknown is a sure sign of success.

  • Passion:

Successful entrepreneurs in this industry share a genuine passion for their work. This love for the oil and gas sector sets them apart and fuels their determination.

  • Failure Acceptance:

Failure is inevitable in entrepreneurship, especially in an industry as dynamic as oil and gas. Accepting failure, learning from it, and moving forward quickly is essential for long-term success.

  • Adaptability:

The industry is constantly changing, from geopolitical shifts to technological advancements. Entrepreneurs need to be adaptable and nimble, distinguishing themselves from larger, slower corporations.

  • Continuous Learning:

With a rapidly evolving industry, successful entrepreneurs schedule time each month dedicated to learning. Staying informed is crucial to avoid being left behind.

  • Financial Knowledge:

Oil and gas is a capital-intensive industry, making financial literacy a non-negotiable skill. Entrepreneurs must understand how to read balance sheets and profit and loss statements to navigate the financial landscape successfully.

  • Problem Solving:

Entrepreneurs in oil and gas excel at solving their clients’ problems. Understanding client needs better than they do creates a demand for the entrepreneur’s services.

  • Salesmanship:

In the early stages, entrepreneurs often serve as their company’s primary salesperson. Effective salesmanship, both externally and internally, is vital for revenue generation and company growth.

Whether you’re a fearless “Wildcat” exploring new territories or aiming to supply the essential “picks and shovels,” the journey demands unwavering grit to reach your destination!


Here are 38 Oil and Gas Business Ideas You Can Start Today in 2023!

AIDA Sales Funnel

Digital Marketing in Oil and Gas:

oil and gas digital marketing

In the ever-evolving landscape of marketing, traditional methods are giving way to digital strategies. The shift from catalogs and company-centric content to customer-focused approaches is transforming the industry. Digital marketing emphasizes solving client problems, addressing their needs, and providing valuable educational content.


  1. Customer-Centric Approach:
    • Digital marketing centers around understanding and addressing customer needs, fostering trust, and delivering value.
  2. Education and Engagement:
    • Digital marketing involves educating customers, sharing valuable insights, and engaging in conversations that genuinely interest them.
  3. Shift in Investment:
    • Companies in the oil and gas industry are increasingly reallocating marketing budgets, with a significant shift toward digital platforms.
  4. Skillset Evolution:
    • Existing marketing teams need to adapt by learning new skills, attending industry events, and staying updated on marketing trends.

Go-To-Market in Oil and Gas with EWR Digital


EWR Digital is not just a marketing agency; we are your strategic partner in navigating the intricate landscape of the oil and gas industry. Your customers are at the heart of our strategy. EWR Digital places a strong emphasis on understanding your target audience, addressing their needs, and creating engaging content that builds lasting connections.

Trust us with your go-to-market strategy, and here’s why:

  • Industry Expertise:

    With a deep understanding of the oil and gas sector, we bring unparalleled industry expertise to the table. Our team comprehensively grasps the challenges and opportunities unique to your business.

  • Proven Track Record:

    EWR Digital boasts a track record of success, having propelled numerous oil and gas businesses to new heights. Our results-driven approach and client success stories speak volumes about our commitment to excellence.

  • Tailored Strategies:

    We don’t believe in one-size-fits-all solutions. Your business is unique, and so is our approach. EWR Digital crafts tailored marketing strategies that align with your specific goals, ensuring maximum impact and ROI.

  • Digital Prowess:

    In a rapidly evolving digital landscape, we stand out with our cutting-edge digital marketing strategies. From SEO and social media to content creation and data analytics, we leverage the latest tools to elevate your brand in the digital realm.

  • Adaptability and Innovation:

    The oil and gas industry is dynamic, and so are we. EWR Digital embraces change, staying ahead of industry trends and technological advancements. Our adaptability ensures your marketing strategy remains relevant and effective.

  • Transparent Communication:

    Communication is key to a successful partnership. EWR Digital prioritizes transparent communication, keeping you informed at every stage. We believe in collaboration and work closely with you to refine strategies for optimal results.

  • Measurable Results:

    Our commitment to measurable results sets us apart. EWR Digital provides comprehensive analytics and regular reporting, giving you a clear understanding of the impact of our marketing efforts on your business objectives.

In the competitive world of oil and gas, trust EWR Digital to be more than a marketing agency – be your strategic ally in achieving unparalleled success. Let’s embark on this journey together, propelling your brand to new heights in the industry.


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EWR Digital’s goal is to help your business attract and retain clients, build their brand, and increase their visibility in the marketplace. They work closely with their clients to create customized marketing strategies that align with their objectives and drive business growth.

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