Oil and gas industries need a marketing update.
Many of these companies have not updated their digital marketing plan in 5+ years. With the current pandemic, it’s even harder for some oil and gas businesses to adapt. But what’s the solution? The solution involves adopting marketing trends that can help oil and gas businesses. These marketing trends offer new and updated strategies that can help improve their business. It can help the oil and gas business better connect with the market.
Here are 7 marketing trends to follow that can help oil and gas companies.
1. Personalization Is Key
The oil and gas industry may benefit from an updated website and more personalized content.
Personalizing your website and your content is designed to attract a specific audience. The target market understands what you can do for them because your company is more personalized for them.
When a company’s website and content are more personalized, the ideal customers are more likely to buy something.
How can oil and gas companies capitalize on that?
They can hire people to redo their website and create content that speaks directly to their target market.
2. Apply AI & Smart Data
Oil and gas companies can also benefit from more AI and smart data. One marketing trend is about understanding consumer behavior, especially behavioral science. However, to do that, you need to have data.
When you have AI and smart data, you can automate tasks. It creates more efficiency in the workplace.
For example, you can install remote sensors and automated drilling. You can also consider installing 3D printers that offer unique benefits in the oil and gas industry.
Overall, it’s important to understand your business’s data that can help you better connect with your audience. You can see who is purchasing and why they are purchasing, giving you direction on your marketing strategies.
3. Higher Quality Content
Another marketing trend that oil and gas businesses need to adopt is creating higher quality content.
They can accomplish this by creating well-researched content on their blog or vlog. When businesses create higher quality content, it helps them in multiple ways. For instance, Google will rank their website higher because of the quality of content.
However, quality content means its original and well-researched content. It also means it’s that it’s SEO optimized.
Oil and gas companies must understand and master SEO strategies to stay relevant and above their competition. They need to search for relevant and highly searched keywords to add to their blogs and vlogs.
When oil and gas companies create high-quality and SEO optimized content, it helps them better connect with their consumers. It also helps them drive traffic to their website.
4. Different Forms of Content
In addition to creating high-quality content, oil and gas companies also need to create different forms of content.
For example, video marketing is a current trend because many people watch videos on their mobile devices. It’s a great way to send short visual messages and to the point.
Oil and gas companies can benefit from creating podcast content, blog content, and video content. The more content oil and gas companies can produce, the more they rank on Google and connect with their target market.
5. Be Mobile Friendly
Another marketing trend to follow is being mobile-friendly. With more than 2 billion people using smartphones worldwide, your oil and gas business must change its website to be more mobile-friendly.
The more mobile-friendly your website is, the more likely you will drive traffic to your website, not just from desktop users.
6. Understand the Target Market
A marketing trend that you should consider is taking a deep dive and understanding your target market. You need to consider who your ideal customer is.
That may mean understanding their age, where they live, what problems they have, and how you can help them. With more data available, you need to see how you can better understand your target market and what leads them to buy from oil and gas businesses.
7. Tell Stories
Lastly, if you want to update your oil and gas business’s marketing strategy, then you need to consider the power of telling stories.
Telling stories on social media or email marketing is a powerful way to connect with your target market. It’s a marketing trend that has helped businesses sell more of their products.
When you do tell a story, it needs to be around the target market. It needs to tell a story about their problems and how you helped them solve it.
Oil and gas companies can also tell stories about services, products, and reputation. They can provide stories that involve testimonials and how they were able to help customers.
How These Marketing Trends Can Help the Oil and Gas Industry
The marketing trends can help your oil and gas business adapt to the digital marketing age. In an era where more people are shopping online, it’s important that your business is adapted to the customer.
These marketing strategies can give the update your business needs. It can help you connect with your ideal customers and drive more traffic to your website.
If you want our help with developing a marketing strategy, you can contact us here.