Effective digital marketing strategies can help businesses attract new customers, generate leads, and increase revenue. However, deciding whether to hire a digital marketing agency or build up your in-house team can take time and effort that many business owners might not have.
Both options have pros and cons, and businesses must evaluate which option will work best. While there is not one single answer for all business owners, there is a single answer for your business. This article will discuss our top four benefits of hiring a marketing agency over hiring an in-house team.
- Experience and Expertise
- Cost Effectiveness
- Flexibility
- Access to the Latest Technologies and Techniques
Experience and Expertise
Marketing agencies specializing in digital marketing will have a team of experts with years of experience in your industry. These experts have worked with various clients across different sectors and have a wealth of knowledge and expertise to offer.
They should also have a portfolio of work completed and reviews from work completed that you can use to check up on their skills and experiences. When you hire a fully staffed marketing agency, your business will gain access to its unique expertise and experience.
AN IN HOUSE TEAM CAN BE TIME CONSUMING
While it is perfectly acceptable to build an in-house team, it might take some time to reach the level of a professional digital marketing agency.
To start an in-house team, businesses must recruit and train employees. They will never have the same proficiency, expertise, and experience that a marketing agency can bring your business.
Hiring A Marketing Agency Is Cost-Effective
Obtaining the proficiency and skill level that an agency has when you hire them will not only take time but also cost money. Hiring a marketing agency can be a cost-effective option for businesses, especially small and medium-sized enterprises.
When you hire a marketing agency, businesses only pay for the services they require and do not have to worry about overhead costs associated with maintaining an in-house team. These costs can be high, and as a business, you don’t need to worry about paying for anything other than the digital marketing services in your contract.
AN IN HOUSE TEAM CAN GET EXPENSIVE
While many businesses have transitioned to remote services and cut a lot of overhead, that still needs to negate how much it costs to build a professional in-house team. Companies must cover all the costs associated with recruiting, training, and retaining employees, which can be a significant financial burden.
This also doesn’t even begin to touch salaries, benefits, and other incentives, which can add up quickly. As a result, these in-house teams can be cost-prohibitive, especially for businesses that are just starting.
Flexibility with Hiring a Digital Marketing Agency
Marketing agencies offer businesses the flexibility they need to adapt to changes in the market. Agencies are well-equipped to handle different marketing needs and can quickly scale their services up or down based on specific requirements. For example, if a business needs a single campaign to launch a new website or service, a marketing agency can quickly create a marketing campaign to promote it.
AN IN HOUSE TEAM SLOWS DOWN THE PROCESS
Your in-house team might have a different level of flexibility than your hired agency. As a result, not only will your in-house team be limited in terms of skills, resources, and time, but with limited resources, they will have to compete with barriers that make it challenging to adapt to changing market conditions quickly.
Agencies Have Access to the Latest Technologies and Techniques
Marketing is an ever-evolving field. To compete, businesses must stay up-to-date with the latest technologies and techniques. However, even this alone is enough for many companies to rely on agencies to work for them.
The latest tools and resources can add up for businesses, and many marketing and top notch SEO agencies are proficient with these tools and have the costs built into their pricing structure. Companies can take advantage of these resources by hiring a marketing agency and staying ahead of the competition.
IN HOUSE TEAMS CAN BE CRIPPLED BY NEW TOOLS AND TECHNOLOGY
From buying the latest SEO tools like SE Ranking to managing rankings in the SERPS or understanding how to put together a paid media campaign – in-house marketing companies will need to dump a lot of time and effort into learning and executing marketing tools.
The cost adds up, and while some of these tools might be free or inexpensive, the debilitating costs come with the time it takes to maintain and use the tools to move a marketing campaign forward.
Agencies remove in-house bureaucracy.
Companies removing projects from their in-house teams can skip any red tape or bureaucracy that can stall projects. Adding an agency into the mix will take the project in-house and streamline the work to other teams who might be more agile and responsive to the marketing process.
Removing projects from the internal team, which might have bureaucratic barriers, can also increase collaboration and communication with the agency working on the project, leading to greater innovation and improved decision-making.
Choose EWR Digital When Hiring a Marketing Agency
If you have decided to stop in-house work and hire a marketing agency, you have some work ahead. Picking the right agency for you will depend on your business goals, and the agency you work with should work for, not against you. So seek out an agency that offers services within the niche you are looking for, has excellent reviews and case studies, and start shopping around.
If you want to take some guesswork out of finding an agency for your business, start with EWR Digital.
EWR Digital is a nationally recognized full-service digital marketing agency that delivers clients services such as digital strategy, SEO, web design, paid media, branding, video production, and more. EWR works closely with clients, large and small, to create digital and omnichannel strategies and creative content that delivers results. To learn more about how EWR Digital can help your business, call or contact us online today to discuss your needs.