Having a strong marketing team can make the difference between failure and success. No matter how great your product or service is, you simply can’t sell it without a solid marketing campaign to let your audience know what you’re offering.
Maintaining a marketing department in-house is a major expense. Hiring a marketing agency instead can save you money in myriad ways. Find out how a dedicated marketing agency can help you pad your bottom line.
With a Marketing Agency, you only pay for the hours you need
When you have an in-house marketing team, you’re paying for their attention full-time, whether you really need that many hours or not. You’re also shouldering the expense of office space, utilities, and equipment for those team members.
If you opt instead to hire a marketing agency for your needs, you will only pay for the hours that it actually takes to complete your project. Not only will this cut down on expenses, but it will also yield some valuable insights into how much time it really takes to achieve your marketing objectives.
You’re Not Purchasing Digital Marketing Tools and Software
A dedicated marketing agency will maintain a specific set of tools and software focused solely on achieving key marketing goals. Since their work is highly specialized, so too are their tools. Most companies don’t have the same comprehensive suite of software on hand.
Obtaining all these programs for the limited scope and usage that you might get within your single business could prove cost-prohibitive. Since a marketing agency diversifies its usage across multiple clients, it’s more likely to have a full suite of options that you can tap into. You’ll get all the benefits of top-of-the-line products without making the direct investment yourself.
You Can Access Prime Marketing Expertise for Greater ROI
Marketing agencies focus almost exclusively on identifying and connecting with valuable audiences. This is a time-consuming task that would require a great investment if you were doing it all in-house. Not only would you need to pay for the man-hours to do the research, but you may also need to invest in ongoing training and education for your employees to help them stay on top of the ever-changing trends and algorithms that impact your ROI.
By hiring a specialized marketing agency, you can tap into a whole team of professionals who spend their time perfecting their strategies across a variety of clients. A marketing agency has the opportunity to run A/B trials across multiple fronts. The agency will also have the necessary tools to collect marketing analytics, measure your results, and optimize your campaigns accordingly.
Through a Marketing Agency, You Can Hire Top Talent For Less
Marketing can be an extremely competitive industry. You may need to offer a high salary, full benefits, and a range of other perks to entice top talent to join your team. By working through an agency instead, you can access skilled and specialized professionals for less. Better yet, you won’t have to decide between hiring someone who specializes in SEO versus a pro who has a great track record with PPC advertising.
A marketing agency can connect you to a whole team of professionals with different specialties and skills in specific industries so you get the best of all worlds. Since you’re not personally employing these specialists full-time, you can access a greater range of talents for less.
Eliminate Onboarding Expenses When Adjusting your Marketing Team
According to data from the Society for Human Resource Management (SHRM), the average cost for a new hire is $4,700. However, some employers say this is low and indicate that they spend three to four times the individual’s salary on onboarding activities. If you have a high turnover rate, you may incur these expenses multiple times for the same role.
When you choose to outsource your marketing and work with an experienced digital marketing agency, you eliminate these expenses entirely. If one team member within the agency isn’t the right fit for your project, you can often adjust your team seamlessly. Without the cost of hiring and training new employees, you’ll have more funds available to focus on what matters. Namely, your marketing strategies.
Working with specialized marketing agencies is a great way to optimize your investment and access talented professionals. If you’re interested in learning more about scaling your traffic through specialized marketing services, contact our team at EWR Digital. We can set up a free consultation to help you learn more about the possibilities with our marketing pros.