Are you looking for ways to give your website’s search engine optimization a boost? Do you wonder how other websites separate themselves from the rest of the pack? If so, then you must learn how to build your SEO strategy.
There are several SEO details that many company’s miss out on. In doing so, they repel Google from their site and limit the number of site users they can attract.
It’s important to learn about the different SEO details to succeed. See below for several SEO tips and tricks that you can use to boost your online presence and draw more site users to your brand.
1. Mobile-Friendliness
For the first time in the history of the internet, more people are using their smartphones to browse online more than other devices including their desktops.
That statement alone should show you the importance of creating a website that can be optimized on the screen of a phone.
Many businesses fail to see the importance of mobile-friendliness, and their entire online marketing strategy pays the price for it. In Google’s eyes, a website without mobile functionality is a huge strike against it.
Visit your website right now on your smartphone or tablet. Is the site formatted to fit your screen? Is there a help menu to guide you to different pages on the site? Is the content easy to read or overwhelming to your eyes? Make changes accordingly.
2. Page Speed
Think through your past experiences as an internet user. When you came across a page that took longer than 5 seconds to load, how did you react? The odds are that you jumped off the page and found another site that loaded faster.
Site users these days are impatient. In their eyes, they only have a microscopic amount of time to search for an answer to their question.
While your site might have the answer, no one will wait to read it if the website takes too long to download.
To keep this is happening, make sure to use tricks like regulating ads, balancing flash content, using optimized images, and using a reputable hosting service.
3. Title Tags
Many companies look past title tags because they don’t offer a significant boost to SEO rankings. However, without them in place, they’ll certainly act as a negative impact.
Look at them as more of a helpful guide for your site users. They direct them to the exact content that they’re looking for.
For example, if you’re a fishing blog, then a site user might come across your site by finding an article on using jigs for bait. However, they also want to learn more about other types of bait, such as crankbait.
Having a title tag on your crankbait articles will help the site user find those articles and establish your website as a knowledgeable brand to rely on.
4. Images
There’s a common misunderstanding of SEO among business owners. They believe it to be solely about focusing on content-related tasks such as keyword optimization and backlinking.
However, search engine optimization is much more than the links you embed and the keywords you use. One of those being the quality of the images and graphics you place on your site.
Images have a major role in your online ranking. They can boost your web speed, diversify your content, and their titles are considered in keyword optimization.
The graphic design on your website acts as a first impression. It guides your site visitors in the way that you want them to go. Be sure to consult with an online marketing company to learn more about how to optimize your website’s graphics.
5. Your Domain Name
You may have heard of companies buying the rights to a domain name in the past and thought to yourself, “what’s the big deal?”. However, you may be surprised to learn that Google views it as an indicator of your site.
Typically, the longer the domain name has been in existence, the more inclined Google is to rank it higher on their results page.
The good news is that as your domain gets older, Google will view it more highly. That doesn’t mean you can’t rank well with a new site, but it is something that will get better with time.
Think long and hard before you switch your domain name. Doing so could provide a huge setback for your website.
6. Meta Descriptions
Some of you may not be familiar with what a meta description is. It’s a tag that Google uses to show in your search results.
They usually vary from 150 to 160 characters and summarize your site’s content to entice the site user. When you perform a Google search, the meta description is what appears underneath the title of the page.
While they don’t help boost your search results, they are pivotal for creating an uptick in your site’s click-through rate.
Take the time to think through how to summarize your content to entice the reader to click on your page. In other words: you must show them why they need to read your articles.
Consider These SEO Details in Your Online Marketing Strategy
Now that you’ve seen several SEO details that you need to consider for your SEO strategies, it’s time to get to work!
Start by reading this page about who EWR Digital is and the different ways we can help you optimize your website.
To get started, visit our contact us page and we will be happy to assist you further!