Is Web Design Part Of Search Engine Optimization (SEO) ?

By Matt Bertram

By Matt Bertram

Matt Bertram is Head of Digital Strategy at EWR Digital. He is a nationally recognized expert in SEO and the Co-Host of the top rated SEO Podcast, "The Unknown Secrets of Internet Marketing." Author of Build Your Brand Mania: How to Transform Yourself Into an Authoritative Brand That Will Attract Your Ideal Customers with contributing articles in Forbes, Search Engine Journal and numerous other publications pertaining to digital marketing.

Attracting More Business Online

Every day, people go online and search for what they need or want. With so much competition, however, capturing their attention means your business has to have a strong online presence. It not only stand out from the rest, but to catch your audience’s eye, and seize their attention. You need a website with enough search engine optimization (SEO) that it can be found, but good enough web design to keep people there.

SEO, Web Design, Relevancy, and Traffic

When creating a web site, the web designer should keep in mind of the possibilities of improving your Search Engine Optimization. Building a site with SEO in mind will help better your ranking on the web. The more relevant traffic you have spending time on your website, the more your ranking will rise. You want traffic to grow because those visitors turn into future customers. People don’t spend a lot of time looking through a website. They have what they need in mind. This means they need to see what they want as soon as they type in those keywords. Giving them what they’re looking for will help increase conversions, and more conversions usually means more profit. Most of all, however, you want to guide their tour of your website. This often means simple web design adjustments, such button color, image placement, and consistent messaging.

Search Engine Optimatization – Keywords and Content

When it comes to search engine optimization, keywords, and content, it’s always best to start first with a strategy. Don’t try to just ‘fit it in’ later. Remember, use a keyword research tool such as the Google Keyword Planner to identify your top 5-10 phrases. Then pair each of those phrases up with your top 5-10 web pages. If you’re paying someone to do this for you, do your due diligence. Call EWR Digital for a Free SEO Profit Analysis. We’ll be happy to take a look and see whether you’re moving the needle, or if perhaps you’ve taken a turn down a slippery slope.

UX = User Friendly

When it comes to sheer usability (functionality), you certainly don’t want a web design that sends your potential customer away. Make sure that website is user friendly, easy to navigate, and that your call to action is simple to follow and simpler to do. The easier your potential customer can find what they’re looking for, the better. We highly recommend following Steve Krug’s advice in the his highly acclaimed book on website usability, Don’t Make Me Think.

Overall Web Design

Your home page is the most important piece of your search engine optimization AND web design, because it is the first thing that the search engine spiders AND your readers see. Think of it like a first impression. In order to keep them looking, you have to “wow” them. That does not mean flashy and crazy, but more of a clean and easy-access page. The goes for both web design and search engine optimization. Just like we advise clients to stay away from homepages with galleries, sliders, and multiple messages, the same goes for SEO. In the world of search engine optimization there certainly is something called ‘too much of a good thing.’ Over optimization doesn’t just devalue your site in the rankings, it’s very hard to read, as well, and often results in higher bounce rates.

Improve Better Your Ranking Now

Remember, when trying to improve your ranking, searching engine optimization (SEO) and web design go hand in hand. As a result, it is important to fully design you website to make sure that SEO is applied to it to better your ranking. The goal is to get as much of the most qualified traffic as you can to your website. Once there, your web design should take them on an attractive guided tour that leaves them, inevitably, to your call to action.

If you are looking to better your site, ranking, and overall online profitability, EWR Digital is here to help. We combine our expertise in search engine optimization and web design with your expertise in your industry to create campaigns that deliver guaranteed results. Call us now at (713) 592-6724 or request a proposal online. Take the first step to help build a better online business or lead generation pipeline today.

Get Started Now

Is Web Design Part of Search Engine Optimization (SEO) ? | EWR Digital, Houston TX