by Geoff Campbell | Jan 7, 2024 | Internet Marketing, PPC (Pay-Per-Click) advertising, Social Media Marketing (SMM)
90 percent of utilize social media as a medium of communication to engage with businesses or brands. For example, Facebook, Twitter, and Instagram are all free platforms brands can use to engage with their audience directly. For years, businesses have leveraged these...
by Geoff Campbell | Dec 10, 2023 | B2B Marketing, Enterprise Success, Industrial Marketing, Internet Marketing, Marketing Essentials, PPC (Pay-Per-Click) advertising
Remarketing, also known as retargeting, is a powerful tool in the world of B2B PPC advertising. It’s a strategy that allows businesses to re-engage with potential clients who have shown interest in their products or services but didn’t take the desired...
by Matt Bertram | Feb 10, 2022 | Branding and Design, PPC (Pay-Per-Click) advertising, Social Media Marketing (SMM)
One of the key factors that drive consumers’ purchase decisions is brand awareness. The first stage in the customer journey drives a consumer’s curiosity about a product. While the journey is usually non-linear and occurs over a period of time, strong...
by Geoff Campbell | Apr 1, 2019 | PPC (Pay-Per-Click) advertising, Law Firm Marketing
Remarketing is a great tactic to add to your law firm marketing strategy. Remarketing is a form of online advertising that enables sites to show targeted ads to users who have already visited their site. Past visitors will see your ads while they are browsing the web,...