by Matt Bertram | May 20, 2024 | Branding and Design, Content Marketing, Digital Strategy, Enterprise Success, Public Relations
HOW TO MEASURE THE IMPACT OF BRAND STORYTELLING The ultimate question is, how does your brand get attention and stand out? Why do some companies remain top of mind for you, always in the news, and usually your first choice — while others are forgotten or...
by Matt Bertram | May 20, 2024 | Analytics & Analysis, B2B Marketing, eCommerce Marketing, Enterprise Success, Social Media Marketing (SMM)
If your organization only considers its sales goals every month or quarter, is that the only metric you should be looking at? Is that a recipe for success, or may that be leaving success up to chance? You probably already know that in order to see real results, you...
by Matt Bertram | Apr 7, 2024 | Account-Based Marketing, Analytics & Analysis, Digital Strategy
Measuring the Success of Creative Account-Based Marketing Campaigns: Key Metrics and Analytics In the world of account-based marketing (ABM), creativity is key to capturing the attention of high-value target accounts and driving meaningful engagement. However, to...
by Matt Bertram | Mar 24, 2024 | Analytics & Analysis, Internet Marketing, SEO (Search Engine Optimization)
Developing Detailed Ratios, Standard Deviations, and Rating Systems for Strategic Internal Linking Strategic internal linking is the backbone of a robust SEO strategy, and a quantitative approach can unveil new dimensions of optimization. In this guide, we’ll...
by Matt Bertram | Jan 31, 2024 | Analytics & Analysis, Investor Relations
Measuring Investor Relations Success: Key Performance Indicators (KPIs) In the dynamic world of Investor Relations (IR), success is measured not just in financial terms but also in the effectiveness of communication and engagement with stakeholders. Investor relations...