Return on investment (ROI) is one of the most popular metrics by which you can assess a marketing campaign’s performance. Your ROI is essentially your revenue minus the expenses incurred to generate said income. Every industry is unique, so you should compare and contrast the top marketing strategies to see what works best for your company. Start by evaluating these marketing strategies with the highest ROI.
Using Search Engine Optimization (SEO) on your Website
Search engine optimization (SEO) refers to the strategies used to capture clicks from internet users who are navigating to your page from a search engine like Google. Good SEO helps you rank higher for relevant search terms, ideally getting close to that coveted number one spot on the search engine results page (SERP). The first Google desktop search result captures an average of 32% of organic click-throughs. Since 53% of trackable website traffic comes from organic searches, it’s important to have the SEO you need to rank on Google.
You can track your business revenue from organic search using Google Analytics and other similar tools. This will help you determine how much your income has increased as a result of your SEO investments. Keep in mind that SEO strategies are best viewed over the long-term. Though they can take time to produce optimal results, you should see a notable difference. There are many ways that you can invest in SEO including:
- Optimizing your website’s title tags, meta descriptions, URLs, and images.
- Identifying valuable keywords pertaining to your industry and incorporating them into your content.
- Generating organic backlinks from trusted sites.
- Consistently producing relevant, high-quality content.
- Creating a clear XML sitemap.
Create Interactions through Social Media Marketing (SMM)
Social media marketing (SMM) is any campaign or strategy executed via a social channel like Facebook, Instagram, Twitter, or LinkedIn. SMM can help you boost your social credit via positive interactions and personal engagement with your customers. While you can measure engagement, reach, lead generation, conversions, and traffic generated via social media, your true ROI may also include some benefits that aren’t easily quantified. SMM can increase brand awareness, boost customer loyalty, and increase your industry reputation.
SMM activities include:
- Creating complete profiles with accurate information and branded profile images.
- Making regular posts including text, links, graphics, photos, and videos.
- Encouraging engagement through sweepstakes and contests.
- Responding to comments and messages.
- Boosting select content with paid advertisements.
- Tailoring ad campaigns around your targeted audience, geofenced area, and other factors.
Use Email Marketing for Increased ROI
Email marketing is an old standard among online marketing strategies with the highest ROI. It’s extremely easy to track your returns on email marketing. You can evaluate everything from email opens to click-throughs to eye-tracking to see how your customers are engaging with your content. You can use this marketing method to offer a sneak peek at upcoming events, special discounts on new products, and more. Including exclusive perks in your emails will give customers a great incentive to sign up.
To execute successful email marketing campaigns, you’ll need to tackle several activities including:
- Building a subscription list.
- Running subscription incentives.
- Crafting targeted campaigns per customer segment.
- Developing a communications calendar.
Pay-Per-Click (PPC) Services
Pay-per-click (PPC) marketing, like email marketing, is extremely easy to track so you’ll enjoy a crystal clear picture of your ROI. This is part of what makes PPC stand out as one of the marketing strategies with the highest ROI. While you may ultimately get similar ROI with SEO and SMM, you can’t always prove it.
PPC advertising is just what it sounds like. You select your ad placement and pay for the number of clicks that you ultimately get. Depending on placement, you might pay anywhere from a few pennies to $50 for each click that you receive. While most companies readily report that they get good ROI from PPC advertising, it’s worth noting that this is not an organic form of traffic. Internet users are savvy to the use of paid ads and may give priority to authentic search engine rankings over the top listings that are clearly purchased.
Paid media advertising comes in many different forms including:
- Search ads triggered by search terms.
- Display ads triggered by browsing history.
- Remarketing ads triggered by visits to your site.
Get the Highest ROI with EWR Digital
By implementing a variety of marketing strategies, you can diversify your campaigns and capture potential customers at several points along the sales funnel. Our team at EWR Digital can help you dig deeper into the marketing strategies with the highest ROI for your individual needs.
We understand that every business is unique, and our experts can work with you to develop a tailored marketing plan that aligns with your goals and budget. With a focus on data-driven results and a commitment to staying up-to-date with the latest trends and techniques, EWR Digital can help you maximize your marketing ROI and grow your brand. Contact us today to learn more about how we can help your business achieve its full potential.