Launching a Business in Oil and Gas: Unveiling Nine Essential Traits for Success

Jan 6, 2024

<a href="" target="_self">Matt Bertram</a>

Matt Bertram

Matt Bertram is a award-winning marketing consultant and SEO Expert. He is the lead digital strategist at EWR Digital. Host of the Best SEO Podcast and Co-Host of the Oil and Gas sales and marketing podcast.
Account Based Selling

Embarking on the entrepreneurial journey in the oil and gas industry is no small feat.

With 10 years of experience in the field, I’ve witnessed the incredible challenges and successes that come with being an entrepreneur in this global and enormous industry.

The key to thriving lies in innovation, new processes, and a genuine passion for the work.

Lets explore the nine common traits that successful entrepreneurs in oil and gas share:


The oil and gas industry is vast and slow to adopt change. Determination is crucial for overcoming long hours, financial struggles, and the perseverance needed to succeed.


Entrepreneurs who succeed in oil and gas think outside the box and are willing to take risks that others may shy away from. Embracing the unknown is a sure sign of success.


Successful entrepreneurs in this industry share a genuine passion for their work. This love for the oil and gas sector sets them apart and fuels their determination.

Failure Acceptance:

Failure is inevitable in entrepreneurship, especially in an industry as dynamic as oil and gas. Accepting failure, learning from it, and moving forward quickly is essential for long-term success.


The industry is constantly changing, from geopolitical shifts to technological advancements. Entrepreneurs need to be adaptable and nimble, distinguishing themselves from larger, slower corporations.

Continuous Learning:

With a rapidly evolving industry, successful entrepreneurs schedule time each month dedicated to learning. Staying informed is crucial to avoid being left behind.

Financial Knowledge:

Oil and gas is a capital-intensive industry, making financial literacy a non-negotiable skill. Entrepreneurs must understand how to read balance sheets and profit and loss statements to navigate the financial landscape successfully.

Problem Solving:

Entrepreneurs in oil and gas excel at solving their clients’ problems. Understanding client needs better than they do creates a demand for the entrepreneur’s services.


In the early stages, entrepreneurs often serve as their company’s primary salesperson. Effective salesmanship, both externally and internally, is vital for revenue generation and company growth.


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Digital Marketing in Oil and Gas:

In the ever-evolving landscape of marketing, traditional methods are giving way to digital strategies. The shift from catalogs and company-centric content to customer-focused approaches is transforming the industry. Digital marketing emphasizes solving client problems, addressing their needs, and providing valuable educational content.

Customer-Centric Approach:

Digital marketing centers around understanding and addressing customer needs, fostering trust, and delivering value.

Education and Engagement:

Digital marketing involves educating customers, sharing valuable insights, and engaging in conversations that genuinely interest them.

Shift in Investment:

Companies in the oil and gas industry are increasingly reallocating marketing budgets, with a significant shift toward digital platforms.

Skillset Evolution:

Existing marketing teams need to adapt by learning new skills, attending industry events, and staying updated on marketing trends.

Elevate Your Oil and Gas Marketing with EWR Digital

At EWR Digital, we transcend the conventional role of a marketing agency; we emerge as your strategic partner, adept at navigating the complexities of the oil and gas industry.

Here’s why entrusting us with your go-to-market strategy is a game-changer:

Industry Expertise:

Our team possesses an in-depth understanding of the oil and gas sector, offering unparalleled expertise. We grasp the distinctive challenges and opportunities that define your business landscape.

Proven Track Record:

EWR Digital boasts a history of success, propelling numerous oil and gas enterprises to unprecedented heights. Our results-oriented approach and a plethora of client success stories underscore our unwavering commitment to excellence.

Tailored Strategies:

We reject the one-size-fits-all approach. Recognizing the uniqueness of your business, EWR Digital crafts bespoke marketing strategies aligned with your specific goals, ensuring maximum impact and return on investment.

Digital Prowess:

In the swiftly evolving digital realm, our agency stands out with cutting-edge strategies encompassing SEO, social media, content creation, and data analytics. We leverage the latest tools to position your brand at the forefront of the digital landscape.

Customer-Centric Focus:

Your customers form the core of our strategy. EWR Digital places a strong emphasis on understanding your target audience, addressing their needs, and creating compelling content that forges lasting connections.

Adaptability and Innovation:

The oil and gas industry is dynamic, and so are we. EWR Digital embraces change, staying ahead of industry trends and technological advancements. Our adaptability ensures that your marketing strategy remains relevant and effective.

Transparent Communication:

Communication is pivotal to a successful partnership. EWR Digital prioritizes transparent communication, keeping you informed at every stage. We believe in collaboration, working closely with you to refine strategies for optimal results.

Measurable Results:

Our differentiator lies in measurable results. EWR Digital provides comprehensive analytics and regular reporting, offering a clear understanding of the impact of our marketing efforts on your business objectives.

In the fiercely competitive realm of oil and gas, rely on EWR Digital not merely as a marketing agency but as your dedicated strategic ally. Join us on this collaborative journey, and let’s ascend to unparalleled success together, propelling your brand to new heights within the industry.

Attention, if you want to learn how to sell or go-to-market in oil and gas listen to this sales and marketing podcast:

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