When it comes to internet marketing in Houston, our goal is pretty simple. We use the power of the web to create high quality leads for our clients.
Internet marketing in Houston refers to the use of various online channels to promote a business or brand to its target audience in Houston, Texas. Internet marketing strategies typically include search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, content marketing, and other digital marketing techniques.
Houston is home to many businesses, including small and medium-sized enterprises, startups, and large corporations. As such, the competition for online visibility and customer attention is fierce. Effective internet marketing in Houston requires a well-planned and executed digital marketing strategy that takes into account the unique needs and goals of the business.
Some key factors to consider when developing an internet marketing strategy for a Houston-based business include identifying the target audience, understanding their needs and preferences, identifying the most effective marketing channels, creating engaging and relevant content, and tracking and analyzing the performance of marketing campaigns using tools like Google Analytics.
By leveraging the power of internet marketing in Houston, businesses can increase their online visibility, attract more qualified leads, and ultimately, grow their revenue and profits.
The process to accomplishing that goal can be a bit less intuitive. We understand that every strategy and resource won’t work for every company. Our creative process allows us to determine what types of internet marketing will be suitable for each client and will work with their budget. Normally, our online marketing campaigns will encompass the following:
Roughly 75% of the time, clients come to us wanting to do some form of marketing using their existing website. This rarely works, either because the website is just old and outdated or it was designed to their wishes and liking and not to convert traffic into leads. We’ll design a new website that has the look and feel associated with the company branding while incorporating the proper user experience and calls to action that create leads. The website is the foundation to all online marketing and it must be designed and built the correct way. Read more about custom website design. We design may local businesses in houston websites as some of the top web designers in the Houston Area.
SEO (Search Engine Optimization)
SEO is one of those tactics that you just have to do. Our optimization process starts during the website design phase and throughout the development phase. Our SEO happens in two places…on page and off page. Proper “on page” optimization is crucial to making your website search engine friendly. Consistent “off page” optimization is what improves the ranking of the website. Read more about our SEO process.
PPC (Pay Per Click)
Sometimes, clients are in a position where they need an immediate return on investment and can’t wait for SEO to take effect. Enter PPC. Our paid search managers and campaigns include options like pay per click management, remarketing, banner advertisements and even Facebook advertisements. How much traffic can you afford? Read more about our PPC programs.
SMM (Social Media Marketing)
What is social media marketing? Is it spamming tons of people you don’t know on LinkedIn, Facebook and Twitter? Unfortunately to some, that’s exactly what it is. We take a more strategic approach to social media marketing, understanding that it may not directly generate leads but it will assist in other areas of internet marketing like SEO and branding. The problem is most businesses don’t have the time to be social. Do you need us to be social for you? Find out how.
Internet Marketing Houston | EWR Digital