How to Revolutionize Your Digital Marketing Strategy with Machine Learning

Jun 16, 2021

<a href="" target="_self">Matt Bertram</a>

Matt Bertram

Matt Bertram is a award-winning marketing consultant and SEO Expert. He is the lead digital strategist at EWR Digital. Host of the Best SEO Podcast and Co-Host of the Oil and Gas sales and marketing podcast.

Almost 100 percent of business leaders believe the future of marketing is machine learning and how marketers adapt to machine learning tools.

If a digital marketing strategy is the future of marketing, it’s more important than ever that marketers learn how to adapt to it. Marketers need to see how strategies can help businesses lower their conversion rates and improve their ROI.

Marketers must understand how machine learning works within digital marketing strategies.

It comes down to that machine learning can help break down data, make marketing campaigns more personalized, and automate social media. Machine learning makes the job of a marketer easier while producing better results for the business.

If you want to learn more about how to revolutionize your digital marketing strategy with machine learning from EWR Digital, then keep reading. 

What Is Machine Learning? 

If you think machine learning is the same as artificial intelligence, you wouldn’t be wrong or right, as they are very similar and complement each other.

One of the differences between machine learning and AI is that AI is designed for thinking, and machine learning is designed to help make things more efficient.

Machine learning (ML) is a minor category of AI.

But to be exact, ML takes large amounts of data and breaks it down into a meaningful analysis. It converts data into insightful algorithms. It looks at patterns of how people shop.

You can see why some people abandoned their online cart and where people clicked the most. ML takes all of this data and predicts what their behavior will be. That predictive analysis can help you elevate your conversion rate and improve your ROI.

This can help businesses by taking a deeper dive into the data to help create better digital marketing solutions. It looks at consumer data to make better marketing decisions.

If you want to look at an article that talks about consumer data, specifically the buyer persona, you can check out this blog article on our website.

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How Machine Learning Impacts a Digital Marketing Strategy 

Machine learning is already changing the landscape of digital marketing by taking a chunk of data, analyzing it, and making it coherent for businesses. In other words, it takes data and converts it into understandable information that helps marketers make informed decisions.

It also helps provide new insights that can help figure out the best marketing strategies for businesses.

Another way that machine learning helps marketers is that it helps them better understand the consumer and their decisions. It gives marketers a better and more effective idea of how to communicate with consumers.

Of course, with more consumer data, it means there will also be more AI interaction instead of human interaction. That’s why chatbots are continuing to rise in popularity because they can anticipate the consumer’s needs.

Although ML helps marketers understand consumer data, the purpose isn’t to overtake human interaction but to optimize marketing strategies.

When marketers and businesses start realizing how their strategies can benefit from ML, they can begin to become more dependent on AI and ML as the future of their marketing strategy.

What Is Machine Learning In A Digital Marketing Strategy? 

 When it comes to understanding everything machine learning and how it applies to digital marketing, you need to know three particular things. You need to know ML in content areas, consumer data, and social media.

Each of these areas is designed for one specific goal: to understand your target market better.

Here’s a deeper dive into these three areas and how they can shape your marketing strategy.

Machine Learning in Content in a Digital Marketing Strategy

Content comes in all forms. You can write blog content on your website, emails, guides, and more designed to help your target market.

When creating content for your business, you want to make sure it’s relevant, engaging, tell a story, and, most importantly, get someone to take action.

ML will uncover data to help you write better content in your marketing strategy. It will help you understand consumer behavior, where they are clicking, what they are reading, and how to produce the most leads.

Machine Learning in Marketing Campaigns in a Digital Marketing Strategy

One very specific marketing campaign that you ML play a crucial role in is pay-per-click campaigns.

ML can provide valuable insight into the data you need with these specific kinds of campaigns.

In fact, ML can help with pay per click in these specific ways:

  • Better decision making
  • More data
  • Help you meet and sustain PPC goals

These are vital to any PPC campaign, which is why ML can help you optimize your pay-per-click campaigns.

Machine Learning in SEO as Part of Your Digital Marketing Strategy

It can be difficult to rank your content because it’s hard to figure out Google’s algorithm. You don’t know what keywords to choose or what your target market wants in your content.

That’s why ML can be helpful. It can give you insight into what Google’s algorithm looks for and how to optimize your content to be SEO-friendly. ML can provide you more insight into consumer behavior to write quality content, which Google favors when ranking websites.

Machine Learning in Content as Part of Your Digital Marketing Strategy

Finally, we see how ML plays a major role in content development.

With ML giving you insight into consumer behavior and SEO optimization, you’ll have more opportunities to create content that your audience enjoys.

ML in content can also help brand awareness. Your target market will understand the story your brand is about and how it connects with them. This will result in more meaningful relationships and more leads.

If you want to see some of the best content marketing tips, you can check them out in this blog article on our website.

The Future of Chatbots in a Digital Marketing Strategy

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Chatbots are becoming more common as you see them on Facebook business pages, websites, your phone, and more.

ML is changing how chatbots communicate with the target market. With more data accessible from ML, chatbots can improve their communication and adjust depending on what customers tell them.

More importantly, chatbots can communicate like humans without sounding like a robot. ML plays a role with chatbots because it can ask consumers for their information and how they like to buy from a particular business. This insight will shape a marketing strategy and figure what products people like the most.

How Your Digital Marketing Strategy Can Involve Machine Learning

ML is taking complex problems and making them simple when it comes to digital marketing. With so much consumer data available, there needs to be something to take the data and analyze it. That’s what ML can do effectively.

One of the biggsest benefits of ML is that not only can it break down data, but it can make content and marketing campaigns more personalized. The target market is more than something identifiable by age and gender. The target market can be broken down much further.

ML can target specific groups from your target market. There is a more accurate segmentation of your audience based on their behavior. ML can help you figure out more about your audience in different parts of the funnel if you have a sales funnel.

You’ll have a better idea of who’s ready to buy and who’s not prepared to buy. You can see exactly where people are in the sales funnel and how you can reach them.

What You Can Learn From Machine Learning for Your Digital Marketing Strategy

The digital marketing field is always changing with technology. You have to be more than a storyteller and a content manager.

You have to be someone who can adapt to technology to understand the consumer better. If you want to increase productivity and generate more leads, you have to learn about ML and benefit businesses. You have to see how it can effectively break down data and communicate with consumers who seem like humans are talking to them.

In the core of any marketing campaign is a deep understanding of the consumer. With ML, there will be more efficiency and brand growth. ML can help businesses create more personalized products with more personalized advertising.

That’s why it’s time to embrace the power of machine learning. If you want help with your digital marketing strategy, you can contact us here.