Content marketing is a great way to build a relationship with new and existing customers. You’re able to connect with people at different stages of their journey. You can connect with new people by sharing knowledge on something they never knew. You can connect with existing customers by helping them with a problem they have. Either way, anybody can benefit from a little content marketing.
This post will provide you with ten tips to help you get started with content marketing. If you already have a content marketing strategy, check out these tips to see how you can make it better.
2019 Content Marketing Tips
1. Create great content
Creating great content can mean a few things. On one side, make sure your content is free of spelling and grammatical errors. Your readers won’t continue to read your content if your content contains misspelled words.
Always get a fresh pair of eyes to look over your content before it goes live. We’re all human, so we might not catch every mistake. Bringing in a second person can ensure your content is that much better.
Make sure your content is free of grammatical and spelling errors.
Don’t have a second person to double-check your work? That’s okay. There are many apps out there that help with things like grammar and editing. Examples of great free apps are Grammarly and the Hemingway Editor.
The other side of this is creating content that offers value to your readers. Your content should always offer some type of value and encourage them to take action. Make your readers feel like they’re getting your expertise for free.
Don’t just use your content as a way to talk about your services the whole time. Nobody wants to feel like they’re being used for a sale.
Your content should offer value and encourage readers to take action.
2. Develop content marketing goals
Any marketing channel your business chooses should have goals. Having your goals outlined can help when choosing what topics you will write about.
One example of a content marketing goal is building trust with your audience. With this goal, you’ll want to create content on a topic you know very well. This way, when people are reading your content they’ll see you know what you’re talking about.
When readers feel like they can trust what you’re saying they’ll continue to read your content. Even better, they might purchase your services.
3. Understand your target audience
Who are you creating your content for? Every marketing campaign should target a specific audience.
Not everyone will benefit from what you write. Taking the time to understand who your target audience is will save you time, effort, and money.
Take the time to understand your target audience.
One way to help you understand your target audience is by creating a buyer persona. A buyer persona is a fictional representation of your ideal customer.
When creating a buyer persona you can include the following things:
- Customer demographics
- Behavior patterns
The more detailed your buyer persona is, the better you will understand your target audience.
A buyer persona is a fictional representation of your ideal customer.
4. Gain authority links with guest posting
Guest posting is a great way to increase exposure and grow your brand.
Take the time to research websites with authority in your industry. As long as the websites you choose aren’t direct competition. Guest posting can introduce your business to an audience your business has yet to reach.
With more people reading your content, you also have more potential leads and traffic to your website.
Build authority with guest posting.
5. Offer exclusive content to subscribers
Does your business have an email newsletter? If so, when you gain new subscribers, let them know that they’ll be receiving exclusive content.
New and existing subscribers will feel special knowing that they’re receiving content just for them.
Doing this can bring in more subscribers because who doesn’t like feeling special?
6. Enable social sharing
You just published a great article, but you didn’t give readers a way to share it. Big mistake!
Enabling social media sharing gives readers a chance to share your content with their followers. The more your post gets shared, the more exposure you get.
The more your post gets shared, the more exposure you get.
7. Repurpose your content
Repurposing your content is a great way to get your content exposed to different people. Think about turning one of your blog posts into an infographic, or maybe a video or a topic on a podcast.
Repurposed content means it can be promoted on different websites. You can post your video on Youtube or reach out and ask people to repost your infographic.
Repurposing your content is a great way to get your content exposed to different people.
8. Pay attention to keyword research for your content marketing strategy
Keyword research is very important when coming up with new content. What is your target audience searching for? Are they using certain phrases or words?
This is very important because if nobody is searching for your keywords then your content will never be seen. The better your keywords are, the better you’ll rank on the search engine results page (SERP).
9. Use simple language
When creating content make sure you’re using simple language – especially if your business is highly technical like medical or engineering. Nobody wants to feel like they have to have a PhD to read your content.
Don’t write your content with complex phrases and jargon. Instead, break them down in simpler terms so your target audience can gain something from it.
Remember, you are writing for your target audience, not field experts.
10. Offer strong calls-to-action
Remember that your content marketing strategy should offer value and encourage readers to take action. That’s where call-to-actions (CTAs) come in. Including CTAs gives your readers an idea of the type of action you want them to take.
Want them to share your post? Add a “Share Now” button.
Need new subscribers for your newsletter? Try “Subscribe Today.”
Want your readers to contact you for your services? Include a “Contact Us Now” button. Make sure you’re giving your readers a good reason to click that button.
Content marketing is a great way to promote any business. With so many different types of content, there’s bound to something right for your business. With these tips, hopefully, can help aid in your digital marketing success.
Contact EWR Digital Today for Expert Content Marketing!
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