Boost Your BigCommerce Store: Essential SEO Strategies

May 22, 2024

<a href="" target="_self">Matt Bertram</a>

Matt Bertram

Matt Bertram is a award-winning marketing consultant and SEO Expert. He is the lead digital strategist at EWR Digital. Host of the Best SEO Podcast and Co-Host of the Oil and Gas sales and marketing podcast.
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Boost Your BigCommerce Store: Essential SEO Strategies for Success

Businesses using BigCommerce grow at an average rate of 28% year-over-year, which is nearly twice the industry average.

Hey there, fellow e-commerce marketer or business owner! If you’re running a BigCommerce store, you probably already know how important it is to stand out in the crowded digital marketplace. Today, I’m going to share some essential SEO marketing strategies that will help you maximize your online visibility and drive more organic traffic to your store. Let’s dive right in!

    E-Commerce Marketing Agency

    On-Page SEO Tips Specific to BigCommerce

    Mobile commerce accounted for 72.9% of all e-commerce sales in 2021, and this trend is expected to continue rising.

    Optimize Product Descriptions

    First things first, let’s talk about product descriptions. It’s crucial to write unique, detailed, and keyword-rich descriptions for each of your products. Avoid duplicating content across your site, as this can hurt your search rankings. Instead, focus on crafting compelling descriptions that not only inform but also engage your customers.

    Use SEO-Friendly URLs

    Clean and keyword-rich URLs are your friends. BigCommerce lets you customize your URL structure, so make sure to include relevant keywords. For example, instead of a generic URL like, opt for something like

    Improve Site Speed

    Nobody likes a slow website, and that includes Google. Optimize your images, use a Content Delivery Network (CDN), and minimize your code to boost your site’s speed. This not only improves user experience but also helps with your SEO rankings.

    Mobile Optimization

    With more people shopping on their phones, a mobile-friendly store is non-negotiable. BigCommerce themes are typically responsive, but it’s a good idea to test your site on various devices to ensure everything looks and works great.

    Optimize Meta Titles and Descriptions

    Your meta titles and descriptions are crucial for click-through rates from search engine results pages (SERPs). Write compelling, keyword-rich titles and descriptions for each of your pages. This is your chance to make a great first impression!

    Utilize Header Tags

    Use H1 tags for your primary headings and H2/H3 tags for subheadings. This not only helps with SEO but also makes your content more readable. Structure is key!

    BigCommerce Meta Data Fields

    Using BigCommerce’s Built-In SEO Tools

    BigCommerce sites optimized for mobile see a 30% increase in conversion rates compared to non-optimized sites.

    SEO Settings Panel

    BigCommerce offers a comprehensive SEO settings panel where you can manage your URL structures, robots.txt files, and 301 redirects. Regularly review and update these settings to keep your store in top shape.

    Rich Snippets and Schema Markup

    Implementing schema markup can provide search engines with additional information about your products, like prices, availability, and reviews. BigCommerce supports rich snippets, which can make your listings more attractive in search results.

    Automated Image Optimization

    BigCommerce’s image optimization features ensure your product images are compressed and load quickly without losing quality. This is a simple yet effective way to enhance your site speed.

    SEO App Integrations

    Explore the SEO apps available in the BigCommerce App Marketplace. Tools like Moz, SEMrush, and Ahrefs can integrate seamlessly with BigCommerce, offering deeper insights and advanced SEO functionalities.

    Off-Page SEO, Link Building, Social Media, Influencer

    Link Building Strategies for E-Commerce Websites

    “Off-page SEO for e-commerce isn’t just about getting backlinks; it’s about building relationships with influencers, bloggers, and industry publications to amplify your brand’s reach.” – Rand Fishkin

    Guest Blogging

    Guest blogging is a great way to build backlinks. Contribute to reputable blogs in your niche, and include links to your BigCommerce store in your author bio or within the content. This not only drives traffic but also boosts your SEO.

    Influencer Collaborations

    Partnering with influencers can be incredibly effective. Influencers can create content that includes links to your store, driving traffic and enhancing your SEO through high-quality backlinks.

    Resource Pages

    Find resource pages relevant to your industry and request to be included. These pages often link to valuable resources, and getting a spot can provide a solid backlink.

    Broken Link Building

    Use tools like Ahrefs or Screaming Frog to find broken links on relevant sites. Reach out to the site owners with suggestions to replace the broken links with links to your content. It’s a win-win!

    Content Marketing

    Creating high-quality, shareable content is a natural way to attract backlinks. Think infographics, detailed guides, and engaging videos. Promote this content to encourage others to link to it.

    Insights from BigCommerce Case Studies

    • Wicked Uncle:
      • After switching to BigCommerce, Wicked Uncle, a toy retailer, saw a 25% increase in conversion rates and a 15% increase in average order value.
    • Skullcandy:
      • Skullcandy, a well-known audio brand, leveraged BigCommerce’s robust API and multi-channel capabilities, resulting in a 100% increase in their year-over-year online sales.
    • GE Appliances:
      • GE Appliances uses BigCommerce for its direct-to-consumer (D2C) sales and reported a 2.5x increase in their D2C revenue within the first year of launching on the platform.

    These statistics and success stories underline the effectiveness of BigCommerce as a robust platform for both B2C and B2B e-commerce. The platform’s features cater to the diverse needs of online sellers, supporting significant growth and optimized performance in the competitive e-commerce landscape.


    In 2023, global e-commerce sales reached approximately $5.9 trillion, and it’s expected to grow to $7.4 trillion by 2025.

    There you have it! Implementing these SEO strategies can significantly boost your BigCommerce store’s visibility and drive more organic traffic. Remember, SEO is an ongoing process, so stay updated with the latest trends and continuously optimize your site. Happy selling!

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