This post was written by guest contributor Walter Moore.
The stupendous power of social media platforms such as Instagram in driving increased user engagement is one of the primary reasons why web design businesses are leveraging the photo-sharing site. They are reaching out to larger audiences through Instagram.
Compared to other social platforms like Facebook and Twitter, Instagram has the best conversion rate. Budding and seasoned web designers alike are making the effort to build a synergy between their web design and Instagram to derive maximum benefits.
Instagram has a better conversion rate than Twitter and Facebook.
Top 3 Ways to Connect Your Web Design and Instagram
First things first, you need to open an Instagram business account to make the most out of the platform. According to Entrepreneur, more than 25 million companies are using the photo-sharing site to get the best out of its promotional tools and useful analytics. Read on to learn how to create the best synergy between web design and Instagram.
Over 25 million companies use Instagram for their marketing.
You must learn about the latest trends when it comes to your web design. It will help you beat your competitors and increase conversions. To achieve this goal, a design revamp is essential.
Your logo is the face of your company.
Your business logo design is the face of your company and should relate to your brand. The color, style, tagline, and graphics associated with the logo must resonate with your targeted audience.
Your logo should “look” like your company. As time goes on, your company will change. Make sure your logo reflects your business as it now, rather than what it was when it began.
If necessary, the whole design may need a complete makeover. It will benefit your business in the long-term because you will gain real Instagram followers when people start to resonate with your rebranded website.
2. Interactive Website Design
The best thing about Instagram is that it promotes visitor interaction and engagement, while also providing great content.
However, one of the biggest issues we hear from business owners doing their own marketing is “I simply don’t have the time.” We get it. Marketing takes a lot of time and effort. Thankfully there are tools out there that can help.
Make sure your website is responsive and user-friendly.
To best harness the interactive nature of Instagram, you can leverage social media marketing automation tools such as Gramista. It’s a great way to keep things going and build your Instagram following without spending hours in front of your computer.
Furthermore, make sure your website is just as easy to use and engaging as your Instagram. A visitor redirected to your site from Instagram should not feel confused. They should experience the same comfort level when browsing your business website. If your design is so different that people aren’t sure if they’re interacting with the same business they saw on Instagram, that’s not good.
So make sure your website is interactive, easy to use, and offers a great user experience. With a pleasing user experience, your brand appeal gets a boost.
3. Minimalist Design
When you use minimalist design, you make the best use of any design components.
Yes, content is definitely king and you should have lots of it. However, too much can hurt you. A web page with tons of text on it will often overwhelm readers and make your bounce rate soar. Too much noise and disorder on a web page make your web design look cluttered and amateurish. When your own site has such poor design, visitors may feel skeptical about opting for your services or products.
To avoid this, try adding in some interesting visuals. Separate the text with pictures and videos to keep things visually interesting and avoid filling the page with too much text.
You should design your website and include only those elements that users like. A clutter-free layout also lets visitors spend more time on your website without any distractions. Users dislike sites that have unwanted design elements just to show the creative prowess of the designer. Keep it simple and user-friendly.
Instagram has taken web design to the next level, redefining the same in the process. Stay tuned with the latest updates to attract visitors to your website.
3 Tips to Create Web Design and Instagram Collaboration | EWR Digital – Houston, TX