11 Little-Known Secrets Why Blogging is Important for SEO Ranking

Feb 13, 2022

<a href="https://www.ewrdigital.com/author/matt" target="_self">Matt Bertram</a>

Matt Bertram

Matt Bertram is a award-winning marketing consultant and SEO Expert. He is the lead digital strategist at EWR Digital. Host of the Best SEO Podcast and Co-Host of the Oil and Gas sales and marketing podcast.

When considering all the technicalities of SEO, you may wonder, “Does blogging help SEO?”  The answer is a definite YES!  Why blogging is important for SEO Ranking and how does it work? the short answer is blogging can keep your website fresh and have a positive effect on your SEO in several important ways. If done correctly, writing online blogs can help SEO by boosting important engagement metrics or target keywords. Beyond SEO, blog content can also help your website connect with users by providing them with information and important resources.

SEO Benefits of Blog Content

To answer why blogging is important for SEO, we are going to dive into the benefits of blog content and how you can use this content to boost your SEO.

New Content

One of the ways search engines evaluate websites is through the freshness of the content. If a website never has any new content added to it, the SEO value of the existing content will begin to erode. When you add new content, you tell search engines that your site isn’t static. Also, new blog content suggests that you are creating valuable new content for users of the search engine.Hestia website 1

Search engines want to present users with a good experience and when you don’t continuously update your website, the search engines might consider your information outdated. Search engines value new content, and it’s an important part of their algorithm when evaluating a site for SEO purposes. It also allows your website to evolve as user behavior changes. Over time, different keywords and updated content might become important to the audience you want to reach.

Targeted Content

Writing online blogs does help your SEO because it allows you to create targeted content. You can choose to create blog content that addresses a specific subject niche. By targeting content, you can help boost your rankings and reach your audience. The more content you publish in this niche subject area, the more a search engine might start to view your site as an authority on the topic.

Targeted content can also help guide a search engine to understand your website. For example, if you have a hobby store and start creating blogs about vintage or rare board games, the search engine might view your hobby store website as an answer to obscure searches regarding that subject. Blog content also can allow you to capitalize on the timeliness of events. Using the hobby store example, perhaps an item you have suddenly goes viral. Blog content highlighting the item might help you capitalize on a temporary wave of interest and trends.

Engaged Users

Blogs can help you keep users on your website, which can improve your SEO. A search engine evaluates websites based on the metric time-on-site, which indicates how long someone stayed on your site when they visited. Search engines consider this metric as an indicator of engagement. If a person stays on your website for a long time, they must have found something of value on the site and had a positive experience.

A blog post that provides valuable information can help you increase your time-on-site numbers. The blogs can help with other engagement metrics as well. For example, a bounce rate indicates that a person came to a site and left without going to any other pages on the site. A blog with internal links to other pages can help direct users to other sections of your site, reducing the bounce rate.

Targeted Keywords

If you know the audience you’d like to reach is searching for certain terms, phrases, or questions, a blog can help you target those keywords. You can craft a blog to answer a frequently searched question or create a blog that addresses a long-tail keyword. The blog can rank for these terms and get “free” traffic hits. You can also try a more aggressive route and pay to have your content appear high in the desired search results.

Over time, your audience might seek different keywords. With updated and fresh blog content, you can keep up with shifting interests and search patterns. Also, learning how to blog to improve SEO can allow you multiple tries to generate traffic on keyword-related topics. Not every blog post or SEO effort will pay dividends, but regular blog posts might allow you to try different tactics and ideas.

Improved Internal LinkingMarketing Strategy - EWR Digital

Robust blog content can act as a vehicle for you to improve internal linking throughout your site. Internal linking can help keep people on your site, and improve engagement. Internal linking can also allow you to promote varied aspects of your site to users interested in related topics that come to your site through alternative blog content. For example, you might have a page you want to highlight to users which doesn’t get much traffic. Blog content with internal links to relevant information can help funnel users to the page.

Internal linking can also have a more direct impact on your site’s search ranking. Creating internal links on keywords that connect to pages with the related subject matter can help anchor the text for search engines. The search engine recognizes that links on keywords lead to content pages that provide potentially valuable information to users.

Improved Inbound Links

A well-written blog post can become a resource for other websites on the internet. If other sites begin linking to your content, this can help boost your website’s SEO. Search engines view the inbound external links as endorsements of the content. The search engines might start to view your blog post content as an authority on the blog topic since others cite the information.

Inbound links provide a high degree of value, and some links provide more value than others. For example, if a media or government website links to your blog, those links generally provide more value because the search engine already rates those kinds of sites highly.

More Visuals

When you create blog content, you can use visuals as part of the posts. Search engines value and index visual images so adding an image provides you with an additional opportunity to rank. You can also write image text providing the search engines with a robust description of the image, to help the engine understand and properly index the content.

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Hire A Marketing Agency to Help with Your Blogs

If you want your business to reach a wider audience and give you the content results you want, then find an agency who can help build out your content stream. An agency like EWR Digital can provide your team with the content it needs to meet new audiences and capitalize on SEO. EWR will help you grow your brand and ensure all of your content writing goals are met. If you need additional SEO help and are looking to add additional blog content to your marketing strategy contact EWR here.

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