The Real value in Hiring a Digital Marketing Agency

Aug 5, 2021

<a href="" target="_self">Matt Bertram</a>

Matt Bertram

Matt Bertram is a award-winning marketing consultant and SEO Expert. He is the lead digital strategist at EWR Digital. Host of the Best SEO Podcast and Co-Host of the Oil and Gas sales and marketing podcast.

At the heart of running a successful business, marketing takes the highest share. You won’t go anywhere if you don’t reach out to your potential customers where they are. And one of the places that customers spend their time is on the Internet.

That means digital marketing is the way to go these days, but not everyone can do internet marketing that brings value. Therefore, using an enterprise SEO company as a channel to reach out to potential customers is the way to go. 

Marketing agencies have skyrocket marketing for businesses resulting in the highest return on investment. Unfortunately, not all companies have embraced digital marketing agencies. Most would rather work with an in-house team.  

Well, if you’re one of those businesses, then you’re missing a lot. Here are some of the benefits of hiring a digital marketing agency for your business.

A Digital Marketing Agency Possess a Huge Set of Skills

The Real Value in Hiring a Digital Marketing Agency | EWR Digital

While hiring an in-house team can look better and easier, it’s not easy for your team to possess all the ever-changing skills required for perfect marketing. Well, unless you take them for regular training, which is very costly.

Agencies work with many people and have access to different kinds of businesses. Their digital marketing team has learned to adapt to every situation and possess a wide range of skills. They know what customers want and work on delivering that.

The team easily adapts to the ever-changing nature of the industry hence handle specific tasks more effectively. They have the skill sets that they can blend to give your business the best service.


Hiring a digital marketing industry is one of the cost-saving ways a business can adopt. Compared to an in-house team, outsourcing work to an agency doesn’t cost much as all expenses are merged into a single contract.

If you work with an in-house team, you’ll have to incur hiring costs, management, training, salaries, and find a large office space that can accommodate everyone. Not to mention all the equipment and tools they’ll need to use are all on you.

Working with an external marketing team means you’ll avoid all the expenses of dealing with an employee. The agencies work with their tools and train their staff. They save you money and the time you would have spent hiring and managing your in-house team.

Saves You the Stress of Having to Learn New Things When You Hire a Digital Marketing Agency

The digital marketing landscape is ever-changing. Every change comes with its technical aspect that you need to learn and adapt to your operations. 

Consider the amount of time you’re going to spend learning new things and implementing them in your operations. Even if you have an in-house team working for you, you’ll have to train them. This means extra time and extra expenses, not to talk about the learning process eating up your productivity time.

When you hire an agency, they’ll take the initiative to keep you updated on the latest trends in digital marketing. They’ll help you identify new opportunities with every change. All you have to do is consider those new opportunities and pay the agency to implement it for your business.

Access the Experience

Digital agencies organize events; attend conferences, webinars, seminars, and all types of training. All these are opportunities for learning and improving their services. However, your business will not be able to afford all these, and even if you have the most skillful team, their experience won’t match that of agencies.

So, as a business, one way of getting hold of this experience is working with a professional digital marketing agency. Besides the training, the agency has worked with different industries and handled a wide market scope. 

Your in-house team has only dealt with things within your business hence lack the know-how on many things. So if you’re still wondering why you should hire a digital marketing agency, consider the kind of experience they got.

Access to a Pool of Talent

Digital marketing agencies have all the time to hire the most talented team. They put more effort into hiring and retaining a team because that’s all they do. They have all the equipment, tools, and expertise to nurture this talent and help them attain the highest level of experience.

Agencies leverage talent by spreading the needs of their businesses across the teams. Everyone shares the responsibility of handling clients’ tasks. They work as a team, and everyone contributes their expertise for the job and individual strengths to see the success of their functions.

Digital Marketing Agency Helps Your Business Gain the Perspective

The Real Value in Hiring a Digital Marketing Agency | EWR Digital

Your business should consider working with an agency a blessing as it allows it to acquire a fresh perspective. It is an opportunity for your business to look at things from a different angle and identify an approach that the in-house team would not have been able to locate.

The team can use their experience and talents to inject something fresh and new into your business. They help the company identify hidden opportunities and enhance its marketing campaigns. The agency can add a new life to your business by giving it a new brand identity.

For instance, if your business is looking to improve its social media marketing, a digital marketing agency is the right team to have. An agency knows how to maneuver and bring in a new approach to this type of marketing. They will enhance the brand’s approach to marketing and bring out everything.

Your Business Deserves the Best Digital Marketing Approach

Working with an in-house team has its advantages, but they’re nothing compared to what you’re going to get from your digital marketing agency. Don’t rush into it if you’re not yet convinced. Take a pen and paper, note down the time and the money you spend on your in-house team and compare it with that of an agency.

If you’re convinced that this is the right approach for your business, then you’re already home. EWR Digital is ready to take your business to the next level with the best digital marketing approach. Contact us today, tell us about your business needs, and sit back as you watch us see your business through digital marketing success.