Pinterest has been everywhere lately. Especially with your new clients. Every other one you meet seems to bring it up. That’s when one of your employees suggested using Pinterest for the business.
“Can Pinterest really be used for home remodeling marketing?” you ask. Oh yes, it can.
Read on to learn how you can use Pinterest for your home remodeling business.
Pinterest more than 200 million monthly active users.
“Okay,” you might be thinking, “Just what is Pinterest and what’s it got to do with me?”
Pinterest has been around since 2010, but the idea is much older. Have you ever owned a cork board as kid? Maybe you pinned up torn pictures from magazines, movie posters, or had pictures of friends. You might of even pinned things you wanted, like a new boom box or shoes.
Pinterest is a digital improvement of that. You can have as many pinboards as you need holding as many pins as you want. So just how popular is it?
- Pinterest more than 200 million monthly active users.
- 72% of those users use Pinterest to gather ideas about what to buy.
- 87% of Pinterest users have bought something they pinned.
- HGTV stars Chip and Joanna Gaines can’t renovate a house without Pinterest.
Carousel Ads allow you to showcase several pictures in one pin
The Carousel Ads
Let’s face it – your clients are not architects. Unless they hire an architect, they can’t draw out exact plans of what they want. So what can they do?
Create a pin board of pictures that match their style. In fact, this exactly what the stars of Fixer Upper do. They ask each client to create a pin board of their dream home so they know exactly what they want.
Plus, with Pinterest’s new carousel ads, people can see multiple pictures of a remodeling project you did. They’ll be able to see your remodeling magic come to life right before their eyes. It’ll be solid picture proof of what your company can do.
People can repin your pictures to make them last longer!
As I might have said before, Facebook and Instagram are not perfect. Don’t me get me wrong – those platforms are still great for getting customers. You should still use them to your gain.
However, there’s just one flaw. Posts get buried fast.
Suppose this a moment. Say you have a great project going. The progress is amazing and you can’t WAIT to show it off. So you do what you always do, post a picture update. Some pushed like, and a few reacted with the “Wow” icon. And then, nothing.
Because your pictures that you couldn’t wait to show off got buried by others.
With Pinterest, people can see your pinned work, and then re-pin it to their board. And if they have any friends on Pinterest (many do) those friends can re-pin your pin again. Pretty soon your amazing progress pictures are being seen all over the world!
You can even send remodeling ideas to clients!
Imagine this a moment. You’ve just spoken with a potential client about their kitchen remodel. The space is decent and you can do a lot, but when it came time to talk design ideas your client’s mind went blank.
That’s when you suggest connecting on Pinterest. You can trade ideas until they settle on a design they love.
Get the Home Remodeling Marketing You Need Today!
Find out more by talking to the Houston marketing experts at EWR Digital today! We’ll craft you a marketing plan that works for you to increase your ranking and grow your business.
EWR Digital is a great marketing agency that’s been helping businesses grow since opening its doors in 1999. Get to know us better by clicking here. Interested in a 15-minute call with one of our marketing experts? Call us at 713-592-6724 today!
Using Pinterest for Home Remodeling Marketing | EWR Digital – Houston, TX