Using Pinterest For Home Remodeling Marketing

Sep 5, 2023

Pinterest has been everywhere lately. Especially with your new clients. Every other one you meet seems to bring it up. That’s when one of your employees suggested using Pinterest for the business.

“Can Pinterest really be used for home remodeling marketing?” you ask. Oh yes, it can.

Read on to learn how you can use Pinterest for your home remodeling business.

Do You Need Home Remodeling Marketing


Pinterest more than 200 million monthly active users.


Red pin - EWR Digital

THE BASICS:

“Okay,” you might be thinking, “Just what is Pinterest and what’s it got to do with me?”

Pinterest has been around since 2010, but the idea is much older. Have you ever owned a cork board as kid? Maybe you pinned up torn pictures from magazines, movie posters, or had pictures of friends. You might of even pinned things you wanted, like a new boom box or shoes.

Pinterest is a digital improvement of that. You can have as many pinboards as you need holding as many pins as you want. So just how popular is it?

THE STATS:

  • Pinterest more than 200 million monthly active users.
  • 72% of those users use Pinterest to gather ideas about what to buy.
  • 87% of Pinterest users have bought something they pinned.
  • HGTV stars Chip and Joanna Gaines can’t renovate a house without Pinterest.

Get the home remodeling marketing you need if you run a franchise


Carousel Ads allow you to showcase several pictures in one pin


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Using Pinterest For Home Remodeling Marketing 4

THE CAROUSEL ADS

Let’s face it – your clients are not architects. Unless they hire an architect, they can’t draw out exact plans of what they want. So what can they do?

Create a pin board of pictures that match their style. In fact, this exactly what the stars of Fixer Upper do. They ask each client to create a pin board of their dream home so they know exactly what they want.

Plus, with Pinterest’s new carousel ads, people can see multiple pictures of a remodeling project you did. They’ll be able to see your remodeling magic come to life right before their eyes. It’ll be solid picture proof of what your company can do.

Pinterest menu - EWR Digital

EVEN BETTER:

People can repin your pictures to make them last longer!

How?

As I might have said before, Facebook and Instagram are not perfect. Don’t me get me wrong – those platforms are still great for getting customers. You should still use them to your gain.

However, there’s just one flaw. Posts get buried fast.

Suppose this a moment. Say you have a great project going. The progress is amazing and you can’t WAIT to show it off. So you do what you always do, post a picture update. Some pushed like, and a few reacted with the “Wow” icon. And then, nothing.

Because your pictures that you couldn’t wait to show off got buried by others.

With Pinterest, people can see your pinned work, and then re-pin it to their board. And if they have any friends on Pinterest (many do) those friends can re-pin your pin again. Pretty soon your amazing progress pictures are being seen all over the world!

You can even send remodeling ideas to clients!

Imagine this a moment. You’ve just spoken with a potential client about their kitchen remodel. The space is decent and you can do a lot, but when it came time to talk design ideas your client’s mind went blank.

That’s when you suggest connecting on Pinterest. You can trade ideas until they settle on a design they love.

2023 Update: Additonal Elements to Consider

  • Benefits of Using Pinterest for Home Remodeling Marketing: Provide a clear list of the benefits and advantages that Pinterest offers to home remodeling businesses. Explain how it can enhance brand visibility, engage potential customers, and drive sales.

  • Step-by-Step Guide for Getting Started: Offer a step-by-step guide on how home remodeling businesses can create and optimize their Pinterest profiles. Include instructions for setting up boards, pinning images, and engaging with the Pinterest community.

  • Types of Pins to Create: Explain the various types of pins that are effective for home remodeling marketing. This can include before-and-after photos, design inspiration boards, DIY tips, and behind-the-scenes glimpses of ongoing projects.

  • Utilizing Keywords and Descriptions: Discuss the importance of using relevant keywords and compelling descriptions in pin titles and descriptions. Explain how this can improve the discoverability of your pins on Pinterest’s search feature.

  • Engaging with Pinterest Users: Share strategies for engaging with Pinterest users, such as responding to comments, collaborating with influencers in the home remodeling niche, and participating in group boards.

  • Case Studies or Success Stories: Share real-life examples of home remodeling businesses that have successfully used Pinterest as part of their marketing strategy. Highlight specific outcomes, such as increased website traffic or customer inquiries.

  • Content Creation Tips: Offer tips and best practices for creating visually appealing and engaging content for Pinterest. Discuss the use of high-quality images, infographics, and engaging captions.

  • Pinterest Analytics: Introduce Pinterest analytics tools and explain how businesses can use them to track the performance of their pins and boards. Discuss the importance of measuring key metrics like impressions, clicks, and conversions.

  • Pinterest Advertising Options: Provide information on Pinterest advertising options, including promoted pins and carousel ads. Explain how these paid advertising features can complement organic marketing efforts.

  • Cross-Promotion with Other Social Media: Explain how home remodeling businesses can cross-promote their Pinterest content on other social media platforms like Facebook, Instagram, and Twitter to maximize visibility.

  • Legal Considerations: Briefly touch on legal considerations, such as copyright and image usage rights, to ensure that home remodeling businesses are compliant with Pinterest’s policies.

  • Frequently Asked Questions (FAQs): Anticipate common questions that home remodeling businesses may have about using Pinterest for marketing and provide clear answers to address these inquiries.

  • Success Metrics and ROI: Discuss how to measure the success of your Pinterest marketing efforts, including ways to calculate return on investment (ROI) and assess the impact on your business.

  • Future Trends in Pinterest Marketing: Provide insights into emerging trends and features on Pinterest that home remodeling businesses should be aware of to stay ahead in their marketing efforts.

GET THE HOME REMODELING MARKETING YOU NEED TODAY!

Find out more by talking to the Houston marketing experts at EWR Digital today! We’ll craft you a marketing plan that works for you to increase your ranking and grow your business.

EWR Digital is a great marketing agency that’s been helping businesses grow since opening its doors in 1999. Get to know us better by clicking here. Interested in a 20-minute call with one of our marketing experts?

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Using Pinterest for Home Remodeling Marketing | EWR Digital – Houston, TX