This article was written by guest contributor Philip Masterson.
First things first, organic web traffic is and always should be your No. 1 priority. No matter what kind of website you run, you should be on the lookout for ways to increase your website traffic.
Why? Because it shows that people visit your site for something that they want.
Organic site visitors are also less likely to leave your site and increase your bounce rate. They are also more likely to convert, so investing in increasing your organic web traffic will – in more ways than one – help you improve your site overall. There are tons of different techniques and processes you can implement to increase your organic web traffic.
There is no way you can get instantaneous web traffic to your site; however, if you’re in the market for actionable ways to increase your organic web traffic, read on!
There are now over 3.48 billion social media users across the globe.
You need to use the most popular social media channels to promote your brand. Then understand your audience demographics and dynamics on each social media channel. How users react to your content on Facebook, Instagram, Twitter, and LinkedIn can all be different. Once you identify what channel is driving more traffic to your site then you need to focus on promoting your content or product through that channel. You need to continuously monitor your social media channels to understand the current trends that your target audience is into. This will help you get instant website traffic if done properly.
Top 5 Web Traffic Tricks
1. Conduct a Website Audit
If you don’t know what your website is lacking in driving organic web traffic, how will you know what to improve on? Conducting an audit of your website is the first step in increasing your organic traffic. It will inform you of the gaps in your web design such as page load speed on the technical side of a website and spammy SEO practices. These all affect website ranking on search engines especially Google. SEO audit tools such as Ahrefs and Screaming Frog are some of the best tools you should use to conduct your website audit. They’re definitely worth your investment to see what your website is lacking and what solutions you can apply to repair your site.If you don’t know what your website is lacking in driving organic web traffic, how will you know what to improve on?
2. Improve Your Website Design
Logically, the next step is to improve your website design from the data you gathered from your website audit. A common cause of low organic traffic is slow web speed loading time. It’s a very common topic for discussion but it’s still a very important factor in SERP rankings which still matter when you want to increase traffic to your site. Websites that take longer than 3 seconds to load will be pushed down by Google to lower positions on SERPs, so do all you can to optimize your page speed to less than 3 seconds to raise your position in SERPs and drive more organic traffic to your website. Website speed optimization is not the only area you should be improving on. Analyze how your site visitors move through your site. Give your visitors a reason to explore deeper but make it navigation simple enough to keep them coming back. You could also be having a web design issue as well. Is your website outdated and not attractive to new visitors and younger visitors? Always improve all the areas of your website design to get organic traffic flowing.3. Create Good Content
So you’ve conducted a website audit which showed you what parts of your website design, such as improving your page load speed, bad SEO practices, and old and outdated web design, needs improvement to bring up your SERP rankings. What’s next? Create content. Not regurgitated or reworded content in your niche market, but good content. What makes great content great is its value to the reader. You need content that is unique, actionable, and worth the time it takes your readers to invest in it. Create new and unique content that’s exclusively on your site. Add a new twist, look at a popular trend in your industry, and view it from a different angle. Improve on this further by having proprietary data for use in the content you create. This can boost your site’s credibility. Creating rich and unique content is one key way to drive traffic to your website, so focus on providing your visitors with valuable content that they can’t find anywhere else.4. Use Social Media to the Fullest
What’s the use of having good quality and exclusive content if no one knows you’ve written one? As of 2019, there are now over 3.48 billion social media users globally. That’s 3.48 billion possible visitors to your website.There are now over 3.48 billion social media users across the globe.
You need to use the most popular social media channels to promote your brand. Then understand your audience demographics and dynamics on each social media channel. How users react to your content on Facebook, Instagram, Twitter, and LinkedIn can all be different. Once you identify what channel is driving more traffic to your site then you need to focus on promoting your content or product through that channel. You need to continuously monitor your social media channels to understand the current trends that your target audience is into. This will help you get instant website traffic if done properly.