The Price of Grammatical Errors: Unleashing the Editor’s Power

May 13, 2023

<a href="" target="_self">Matt Bertram</a>

Matt Bertram

Matt Bertram is a award-winning marketing consultant and SEO Expert. He is the lead digital strategist at EWR Digital. Host of the Best SEO Podcast and Co-Host of the Oil and Gas sales and marketing podcast.
Image of a vintage typewriter with paper, showcasing the power of editors in eliminating grammatical errors.

Vintage typewriter highlighting the impact of editors in perfecting the written word.

Title: The Price of Grammatical Errors: Unleashing the Editor’s Power

Who doesn’t relish the joy of stumbling upon a glaring typo? It’s undeniably amusing to chuckle at those blunders in social media memes or roll our eyes at typo-laden texts from friends. However, when these pesky errors find their way into our writing or, worse yet, a client’s project, the situation turns serious. Common grammar mistakes have the potential to erode your business’s credibility.

Why you need a good writing service.

Body: In the words of Abraham Lincoln, “You can fool all the people some of the time, and some of the people all the time, but you cannot fool all the people all the time.” Grammar errors, no matter how minuscule, have proved costly for businesses throughout history. Take the case of the federal government in 1872, when an extra comma altered the meaning of a tariff act, resulting in a loss of approximately $2 million (equivalent to $40 million today).

More recent examples further demonstrate the financial impact of small grammatical mistakes. In 2014, Maine-based Oakhurst Dairy found themselves embroiled in a lawsuit with three truck drivers over the interpretation of an Oxford comma in a state employment law. The court ruled in favor of the drivers, forcing the dairy to pay $10 million in overtime wages. Similarly, a misplaced comma cost Lockheed Martin, an aircraft construction company, a staggering $70 million. The misplacement occurred in the price update formula for their “Hercules” military transport aircraft. Even Welsh engineering firm Taylor & Sons suffered when a misplaced comma in a business registry announcement wrongly declared their closure, resulting in over 250 employees losing their jobs.

It’s clear that grammar errors can have severe repercussions, not just in terms of financial losses but also in damaging a business’s reputation. Imagine potential customers encountering marketing materials riddled with typos. Such an oversight reflects poorly on both the writer and the company that hired them.

To prevent such disasters, the importance of having a skilled editor cannot be overstated. Their keen eye for detail and language expertise can save businesses from the detrimental consequences of grammar mishaps. As Warren Buffett wisely said, “Price is what you pay. Value is what you get.” Investing in a great editor adds immeasurable value to your business and its credibility.

From historical incidents to recent lawsuits, the impact of grammar errors on businesses’ credibility and financial well-being is undeniable. It’s crucial to recognize that basic grammar and punctuation rules often fade from memory over time. Therefore, if you rely on your writing skills to generate income, honing your spelling and grammar abilities is imperative. Standing out as a writer with a firm grasp of language mechanics sets you apart in a market where such skills are surprisingly scarce.

To ensure the quality of your writing, a quick refresher on word usage, punctuation rules, and self-editing techniques can prove invaluable. Be vigilant in your quest for error-free content and consider employing various strategies such as reading aloud, printing your work for a thorough review, seeking feedback from others, and utilizing online grammar tools.

In the end, the power of an editor is unparalleled. By embracing their expertise, you safeguard your business’s reputation and convey professionalism and credibility to potential customers. Remember, in the words of Robert Frost, “The best way out is always through.” Embrace the path of impeccable grammar and witness the positive impact it has on your business’s success.

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