Canonicalization

What is canonicalization in SEO? Canonicalization is the process of telling search engines which version of a page should be treated as the “master” or preferred version when multiple URLs contain the same (or very similar) content. Without proper canonicalization,...

Crawl Budget

What is crawl budget and why does it matter? Crawl budget is the number of pages a search engine bot (like Googlebot) will crawl on your website during a set timeframe. Think of it like Google assigning your site a daily “allowance” of crawl activity. If that budget...